People are relying on the best corporate blogs on the net to get their inside scoop on industry news, advice, and ideas for their own companies. Starting a successful blog is serious competition these days, though. Have you ever wondered which companies have the best blogs and sites to read?
What Makes a Good Corporate Blog in 2024?
Everyone knows that having a company blog is a must if you want to expand brand awareness, improve your SEO rank, and make waves on social media. But, there’s a difference between a local lawn care blog and a Fortune 500 blog. Let’s look at the top criteria.
- It gives clients a better idea of a person or company’s brand. Brand awareness is not something easy to create. Well-written, well-produced content is hard to find in a sea of shoddy blog content!
- The blog in question gives advice, information, or news that others don’t. There’s a reason why certain company blogs light up Twitter on the regular—and it’s because the blogs act like thought leaders.
- It understands the target audience and delivers the content they want. An entrepreneur or business owner is not going to care about what kind of dog collars chihuahuas can wear. On the other hand, a new pet owner might
- Great blogs also inspire others. A lot of the top marketers in major industries take a page from what top blogs are doing. Even if it’s a matter of layouts, it’s worth noting that great corporate blogs set the tone for industries.
- If you have a truly amazing blog, then it also becomes the standard for what people want to see in corporate communications. We all hear about trendsetters in the industries that we are in. To be a trendsetter, you have to blaze a trail and show how you are different from the rest of the world.
Best Corporate Blogs and Websites 2024
Now that we’ve discussed a lot about what makes a site amazing, it’s time to take a look at our top choices.
1. LinkedIn – Best Corporate CEO BlogSo, we might be cheating here, but we still are going to do it. LinkedIn is a massive, sprawling website that’s often said to be the “Facebook of professionals.” Every major CEO and thought leader is on there, and yes, they publish blog posts and press releases there.
A lot of CEOs now use LinkedIn as a personal blog. You can see the thoughts and updates from major names like Elon Musk and Arianna Huffington here. Most major companies use LinkedIn as a part of their content strategy and editorial calendar.
Features:
- High Interactivity
- Social Media Blended
- Multiple Major Names
- Easy Access
2. Buffer – Best Corporate Communication BlogBuffer is that one company that oh so many people rely on in order to work their editorial calendars. The social media marketing platform became famous for its ease of use and fast distribution, so it’s not surprising that its blog offers excellent tips for business owners of every size.
If you want to get insider tips on how to run an amazing marketing campaign, then you’re going to love the tutorials the website offers. They know how to get results. Reading multiple blogs on this site will instantly make you feel like a guru.
Features:
- Excellent Advice
- Easy Navigation
- Ideal for Marketing Students
- Easy to Read
3. IBM – Best Corporate Tech Consulting Blog
IBM is a name we all know, especially if you’re a techie. They’re the ones who made computers in the 90s. Today, they blaze a trail for corporate thought leadership in the STEM world. They run multiple blogs dedicated to helping people understand new tech and how to harness its power.
While it’s not the easiest blog to find out there, it’s chock-full of information. It’ll get you started on the path to success, no matter what industry you happen to be in. As one might expect from a tech juggernaut, IBM’s company blog is noted for being fairly techy and formal in its writing.
Features:
- News Updates
- Excellent Advice
- Ideal for Tech Companies
- Ideal for New Marketing Groups
4. Perceptyx – Best Corporate Counsel Blog
As we all know, every company has its own culture. But, how can you tell which culture is actually beneficial and which one could turn toxic? Perceptyx is one of the few company blogs that go into that on a deep level.
This is a great corporate blog for people who want to attract top talent. If you’re struggling to fill roles, this HR software company will act as a major beacon of hope.
Features:
- News Updates
- Excellent Advice
- Ideal for HR Execs
- Important Updates to HR Law
5. MintLife by Intuit – Best Corporate Tax Blog
MintLife is a personal finance blog that is there to help people who want to start a business stay current on taxes. You might have already used Intuit’s other product, TurboTax, for your own personal or freelance taxes. MintLife is a corporate company blog that shows how to do content strategy the right way.
It’s amazingly informative and offers up a good idea of how to cater to target audiences in the fintech world. No wonder it’s so popular!
Features:
- News Updates
- Tax Law References
- Q&A Sessions
- Awesome Inspiration for Bloggers
6. Retarus Corporate – Best Corporate Security Blog
Most of the blogs that feature corporate security or cybersecurity fall into one of two categories. Neither type of company blog is ideal, either. (Even if you’re into SEO work, they tend to miss the mark!)
The first category is heavy-handed with the tech talk, which makes their blog posts totally unreadable for people who are not subject matter experts. The other category turns the corporate blog into a digital marketing-focused, sales nightmare.
Retarus walks the fine line between sales-oriented and truly news-oriented. You’ll love how easy and approachable this blog is!
Features:
- News Updates
- Excellent Security Advice
- Easy-to-Read Blog Posts
- Awesome Inspiration for Bloggers
7. Smarp – Best Corporate Practices Blog
It’s hard to explain exactly what Smarp is. Is it a content strategy company? Yes, but it’s more. It’s a dash of HR, a bunch of tech, and random bits of guidance on communication. Smarp’s blog covers a little bit of everything in a way that only a true corporate buddy could do.
Snappy articles with actionable content make this worth a look-see, especially if you want to learn how to be a better communicator across the board. Everything from media strategy to being a guru in corporate communication gets covered here.
Features:
- News Updates
- Excellent Communications Advice
- Easy-to-Read Blog Posts
- Awesome Inspiration for Bloggers and Content Marketers
- Cute Layout
8. LexisNexis – Best Corporate Law Blog
Did you ever wonder if an employee could sue you for that thing you installed? Or, have you wondered what kind of legal cases affect corporations? Lexisnexis is the right blog for you to read. Legal students know this as one of the biggest law resources on the planet. And now, company owners can browse it on their own.
This is a great reading material choice for people who want to understand corporate law or just get interesting ideas for their own blog. It’s one of many blogs that Lexisnexis runs, along with several others that are totally dedicated to personal and criminal law.
Features:
- News Updates
- Excellent Corporate/HR Law Advice
- Awesome Inspiration for Bloggers
9. Nike – Best Fashion Company Blog
Sometimes, marketing crews don’t actually need advice on how to expand their email lists or read up on trends. Rather, people sometimes just need to see a blog that helps give them an idea of how to brand their own content. Even getting a good strategy behind the content can be hard.
Nike is shockingly good at coming up with a formal, corporate blog that appeals to people in both a B2B and B2C sense. It’s crisp, beautifully written, and paired with a clean layout that is a truly amazing design in its own right.
Features:
- News Updates
- Inspiration for Content Curation
- Inspiration for Blog Layout and Branding
- Awesome Inspiration for Content Marketing Firms
10. First Round Review – Best Startup & VC Corporation Blog
Startup companies have a unique set of struggles that are difficult to manage and even more difficult to explain to outsiders. First Round Review, a blog made with startups in mind, creates great content geared toward the startup world.
Need to find out how to impress venture capitalists? What about trying to hire the right marketer for your goals? All these topics and more are covered in clear, concise, and friendly language. (Oh, and the branding? It’s on point!)
Features:
- Top-Rated Advice for Startups
- Engaging Articles
- Tech and Startup News
- Inspiration for Graphic Designers/Web Developers
11. Canva – Best for Visual Inspiration and Graphic Design
Canva is a SaaS platform that almost everyone has used to create an Instagram post or a cute card to text to clients. Considering that it’s made to make visual art easier to create, it’s easy to see why they’re a B2B blog famous for making inspiration-heavy posts.
If you’re looking for a way to visually jazz up your small business blog, looking through Canva’s posts will help you find new ways to improve your graphics game. They also feature awesome tutorials, so newbie designers can learn more about the platform.
Features:
- Advice for Graphic Designers
- Engaging, Beautiful Articles
- Inspiration for Graphic Design Firms
12. Moz – Best Blog for Marketing Firms
Marketing is not an industry that ever stays stable, and Moz is a tech firm that understands this. As one of the biggest SEO software platforms in the world, they know a thing or two about how to make good content and how to get people engaged with your company.
If you want to see truly cutting-edge advice on topics like email lists, SEO ranking, or even just blog titles, you’re going to want to bookmark Moz. It’s a bit techier than most others on this list, but that’s to be expected. Moz is a tech company, you know.
Features:
- Advice for Graphic Designers
- Engaging, Beautiful Articles
- Inspiration for Graphic Design Firms
You might be interested to check those related posts as well:
- 30 Best Business Blogs and Websites to Follow in 2024
- 9 Fundamental Components Of An Effective Brand Strategy
- 7 Sales Forecasting Methods To Assist You In Planning For Future Growth
FAQ
Does a corporation need to have a separate name for blogging?
No, they don’t. While having a separate name and blog platform can prove to be helpful for marketing purposes, there is nothing legally forcing companies to have separate entities for their blog.
Is a corporate blog a type of blog?
Yes and no. The term “corporate blog” is an umbrella term for a blog that is run by a large company. Moz has a corporate blog, and they’re a B2B corporation. Nike, the fashion brand, has a corporate blog, even though they are a sneaker company.
Does Coca-Cola have a blog?
Coca-Cola does, in fact, have a company blog. On Coca-Cola News, you can find out about all the latest company updates from everyone’s favorite soda company. It also happens to have key notifications about stock shares and major updates on the company’s direction.
What are the most effective company blogs?
This is actually somewhat difficult to nail down. Some company blogs are effective because they offer smart, fast-paced updates on major moves in the industry they’re in.
Others are effective because they provide interesting and valuable advice on the products they make. As long as a blog is not overly salesy, it could be effective.
Conclusion
You don’t need to have an award-winning blog in order to make sure that you engage audiences. By taking a closer look at the best corporate blogs on the net, you can find a serious trend: it’s all about providing smart, snappy content to the people who want to read about it.
