Amazon, the monolith of internet retail, is the largest online marketplace today. You can buy literally anything on Amazon, from home goods and books to electronics. Their marketplace has millions of products, and it is regularly expanding through new brands, categories, and countries.
Whether you’re already selling on Amazon or you’re planning to, these 35+ Amazon statistics, facts, and trends will blow your mind.
General Amazon Statistics and Facts
- Amazon is the most popular eCommerce site in the US.
- An average of 1.6 million packages are shipped by Amazon every single day.
- On average, Amazon receives 66,000 orders per hour.
- The average clickthrough rate for Amazon PPC ads is 0.41%.
- Amazon.com gets over 197 million visits per month from all around the world.
- 90% of consumers check a product’s price on Amazon before purchasing.
- In December 2021, Amazon had over 2.9 billion worldwide visits.
Amazon User Statistics
- There are over 112 million Amazon Prime members in the US alone.
- 66.4 million American households have an Amazon Prime membership.
- 81% of Americans between 18 and 34 have an Amazon Prime membership.
- In 2019, Amazon users had an average satisfaction rate of 83%.
- 69% of their customers cite the broad selection of products as the main reason they shop on Amazon.
- 79.8% of Amazon users cite fast shipping as the main reason they shop on this platform.
- 20% of Amazon Prime members claim that they check Amazon’s website a few times per week.
- 94% of Amazon users read reviews before purchasing a product.
- In the UK, 90% of online shoppers use Amazon.
- Up to 80% of smartphone users confess that product image influences their purchasing decision.
Amazon Seller Statistics
- Amazon offers over 12 million items in its own inventory and 350 million spread across all its sellers.
- Amazon has 2.3 million active sellers, contributing 60% of its total retail sales.
- Amazon has a total of over 9 million sellers around the world.
- In 2019, 898,000 global Amazon sellers had at least one sale.
- In 2019, 18,000 international Amazon sellers made over $1 million in sales.
- Third-party sellers account for over 50% of all Amazon sales.
- 80% of third-party sellers have their own eCommerce website, apart from selling on Amazon.
- More than 1,000 Amazon Kindle sellers have made over $100,000 in royalties from selling their books on Amazon.
- 38% of all Amazon sellers worldwide are on Amazon.com, while only 9.6% are on Amazon.co.uk.
Amazon Revenue Statistics
- Amazon has a 45% share of the US eCommerce market.
- In 2019, Amazon reached $141.25 billion in retail product sales, accounting for $385 million a day.
- In 2019, Amazon made over $280.52 billion in net revenue.
- In 2021, Amazon was valued at $683.85 billion, $267.95 billion more than in 2020.
- On average, Amazon Prime members spend $1,400 on Amazon orders each year.
- On average, Amazon users who aren’t Amazon Prime members spend $600 on Amazon orders each year.
- In 2019, Amazon spent $40.23 billion on fulfillment.
- In 2019, Amazon spent $6.88 billion on ads.
- On Amazon Prime Day of 2019, Amazon achieved a 13.5% conversion rate.
- In 2019, Amazon reached a GMV (gross market value) of $339 billion.
- Amazon’s net sales for the first quarter of 2022 totaled $116.44 billion.
What do people buy the most on Amazon?
Toys & games, electronics, and video games are currently the three most popular product categories on Amazon. In 2021, electronics was the most popular category, with 44% of American Amazon shoppers buying products from this category.
How many orders are made on Amazon a day?
It is estimated that Amazon receives an average of 66,000 orders per hour from all around the world, which gives a whopping amount of 1,584,000 orders per day.
What percentage of online sales is Amazon?
In 2021, the global eCommerce retail sales amounted to $4,938 billion, while worldwide retail eCommerce sales of Amazon reached $468.78 billion. This accounts for around 9.5% of all global eCommerce sales.
Amazon has truly become a behemoth of the eCommerce world. The company, which started out selling books online, now offers nearly any type of product that you can think of. From clothing and sporting equipment to furniture and electronics, Amazon has you covered — and maybe more importantly, it is nearly always cheaper than going to the local retailer.
We hope that these 35+ Amazon statistics and facts have shown you how dominant the company has become across so many different markets.