Best Landing Page Builders Software Tools

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If you want your business to grow, landing pages are a necessity, and the more you’ve got the more leads you’ll be able to generate.

Did you realize that the average landing page conversion rate across all industries is 9.7%?

Landing pages also have the highest conversion rate of 23%.

However, creating those landing pages can be very challenging, especially for the small business owner or anyone starting out.

Luckily, as you’d expect, technology can come to your aid in the form of landing page builder software.

The best landing page builders will make it far easier to create as many landing pages as you need from scratch.

They are also very likely to include a host of other useful features.

What Makes a Great Landing Page Builder?

A well-crafted landing page is a sure-fire way to get more leads. To help you build the perfect one, use one of these best landing page builders software tools.

With a great landing page builder, you should be able to create awesome designs with little to no coding required.

The benefit of this is that the tool will be practical and accessible, whatever your level of expertise.

In essence, the best landing page builder software will meet all your needs.

For example, it should include various perks such as A/B testing, registration of a domain name, and third-party software integration.

The builder should be a one-stop solution that is so effortless to use that you can do everything from creating the site to collecting those all-important leads and managing them efficiently.

There are, however, so many to choose from that knowing which one to use can be overwhelming.

Which is the main reason for this list.

What are the Best Landing Page Builders?

The following list includes the best landing page builders worthy of your attention.

Also included in each software review are the reasons why it might deserve some attention.

HubSpot – The Most Reputable Landing Page Software

This is a screenshot of the homepage of HUBSPOT LANDING WEBSITE PAGE

HubSpot has created a range of tools for salespeople and digital marketers, but in this instance, it’s the landing page tool that will be of the most interest.

HubSpot is one of the most reputable brands in B2B marketing and can provide everything you need for your marketing strategy.

The landing page builder has features including analytics, a form builder, and a design tool.

It’s also possible to integrate the software to include ad management, email marketing, and a host of other tools.

Key Features

  • You can improve your landing page with A/B testing
  • Customize your landing page to suit your target audience
  • Send messages to the right people with the help of list segmentation
  • Mobile-friendly responsive layouts
  • Includes a form builder and design tool

Pros

  • All-in-one CRM solution
  • The supplemental content is outstanding
  • Social media scheduling features and email marketing support are available

Cons

  • There is no e-commerce platform
  • The number of features doesn’t warrant the price tag
  • There’s so much going on you might find it overwhelming

Pricing

The landing page creator comes under the marketing tools section.

There are three plans to choose from:

  • Starter plan: $50 if you pay monthly
  • Professional plan: $890 if you pay monthly
  • Enterprise plan: prices start at $3,200 per month

If you pay upfront for 12 months at a time, you can save 10%.

HubSpot also has a selection of free tools, including CRM, sales, customer service, and marketing tools.

Another option is to choose the CMS Hub, which includes a website builder.

Prices for this are $25 per month for the Starter plan.

The Professional plan is $400 per month, while the Enterprise plan starts at $1,200 per month.

A 14-day free trial is available for the CMS Professional and Enterprise plans.

Instapage – The Best Landing Page Builder for Beginners

This is a screenshot of the homepage of Instapage

Use Instapage to can create on-brand, stunning landing pages.

There are more than 200 templates to choose from, and no developer skills are necessary.

This landing page builder software tool is very powerful, and with the drag-and-drop function, you’ll be able to create pixel-perfect pages effortlessly.

It’s quick and easy to set up, and the customizable editor is very user-friendly.

However, on the downside, it is relatively expensive, which means it’s aimed more at a large company or agency.

You’ll also need to edit the pages to make them mobile-responsive.

Key Features

  • More than 200 out-of-the-box templates
  • A library of stock images for your media content
  • A/B landing page testing
  • Integrate third-party software to improve features
  • Uncomplicated to use

Pros

  • You can capture leads and send them to AWeber, Zapier, Mailchimp, and more
  • Custom code can be added to pages
  • Visual on-page collaboration in real-time

Cons

  • Can work out very expensive
  • Mobile responsiveness needs tweaking
  • Customer support isn’t always as helpful as you’d like

Pricing

There’s a free demo if you want to know more about how this builder works.

You can also take advantage of a free 14-day trial and try it before you buy.

There are only two plans:

The Building Plan and Converting Plan.

The Converting Plan is a customized service, so the cost depends on your needs.

The other plan costs $199 if you pay annually or $299 if you prefer to settle on a month-by-month basis.

Leadpages – The Best Landing Page Builder for Businesses on a Budget

This is a screenshot of the homepage of Leadpages

Leadpages manages to pack lots of features into its package, and it won’t cost you much.

You’ll find all the additions beneficial and vital for the success of your campaign.

If you’re aiming your high converting landing page at a mobile audience, and let’s face it, who wouldn’t, you’ll be pleased to learn that Leadpage templates are all mobile-friendly, straight out of the box.

On the flip side, some of the page designs are not as sleek as other tools, and the page editor needs some attention.

Key Features

  • More than 160 templates to choose from
  • An analytics dashboard is available
  • Perform your own A/B split testing
  • No publishing limits
  • If you need more functions, it’s possible to use third-party software

Pros

  • To make it easy to design your site, there is a simple drag-and-drop interface
  • Adding images and videos is effortless, thanks to the multimedia embedding that means you only have to paste an embed code
  • The analytics for monitoring your landing page are terrific

Cons

  • Some of the design elements are difficult to fine-tune
  • You may have problems with some of the customization options
  • In the Standard Plan, there are no follow-up trigger links

Pricing

Leadpages offers a 14-day free trial, after which you can choose from one of three plans.

However, certain features, such as the email trigger links, online sales and payments, and A/B testing, are only available if you subscribe to the Pro and Advanced Plans.

  • Standard plan: $27 per month if you choose to pay annually
  • Pro plan: $59 per month if you choose to pay annually
  • Advanced: $239 per month if you choose to pay annually

Unbounce – The Best Landing Page if You’re Looking for Advanced Features

This is a screenshot of the homepage of UNbounce

Unbounce has possibly one of the best reputations as a provider of landing page builder software.

According to its website, it is a landing page and AI copywriting platform for more than 70,000 customers.

This software company promises to help you build one or more optimized landing pages.

These pages will attract new leads and convert them into paying customers.

The templates available are mobile-responsive and fully customizable.

The features include a drag-and-drop editor, A/B testing, and third-party marketing tool integration.

One more feature worth mentioning is dynamic keyword insertion.

This function ensures your landing pages are optimized for Search Engine Marketing (SEM).

Unbounce does support CSS and JavaScript, should you need it, but knowing how to code is not crucial.

Key Features

  • An uncomplicated drag-and-drop feature is available
  • Landing pages are secure thanks to SSL encryption
  • Lead generation tools are accessible
  • More than 100 templates at your fingertips
  • You can use it to publish landing pages on your domain

Pros

  • Easy to use
  • Implementation of A/B testing is excellent
  • Industry-specific templates are available

Cons

  • Not as many templates available as some other builders
  • You may have occasional issues with mobile responsiveness
  • The analytics tracking could do with some improvement

Pricing

Unbounce has four plans to choose from, depending on where you are with your business.

A 10% discount is applicable if you play annually. It is also available to try for 14 days for free.

Monthly prices are as follows:

  • Launch plan (for anyone just getting starting with landing pages): $80 per month
  • Optimize plan (when you’re ready to start optimizing and leveling up your marketing): $120 per month
  • Accelerate plan (if you want a little extra oomph for your business): $200 per month
  • Scale plan (when you need more traffic): $300 per month

Lander – The Best Landing Page Builder for Using with PPC Ads

This is a screenshot of the homepage of Lander

One feature of the Lander landing page builder that makes it ideal if you run PPC ads is its use of dynamic text replacement.

It’ll save you money and time because the software dynamically matches your PPC keywords with your PPC landing page.

The drag-and-drop editor makes creating landing pages easy as pie.

It’s also possible to integrate your pages with Facebook and perform A/B testing.

It claims to have more than 1.5 million customers and 3000 brands, so it must be doing something right.

However, there are some limitations, such as limiting how many visitors you get per month.

Key Features

  • Auto-fill forms help to increase leads and conversion rates
  • Powerful integrations such as Google Maps
  • Mobile-friendly and responsive landing pages
  • You can create an unlimited number of landing projects
  • User-friendly and intuitive drag-and-drop building tool

Pros

  • You can achieve PPC ad integration seamlessly thanks to the DTR feature
  • Simple to add widgets and media to your landing pages
  • Built-in conversion charts allow you to track your landing pages activity

Cons

  • Some design features are missing
  • Certain integrations aren’t available with the Basic plan
  • The number of visitors you get per month is limited

Pricing

You can try any Lander Plan entirely free for 14 days.

After which, you can choose to subscribe to one of two plans, both of which are much cheaper if you pay annually.

Annual payments also entitle you to more features.

  • The basic plan for small businesses: $16 per month when paid annually
  • Professional plan for in-house marketers: $83 per month when paid annually

SendinBlue – The Best Landing Page Builder for Email Marketing Campaigns

This is a screenshot of the homepage of SendInBlue

Targeted at small and medium-sized businesses, SendinBlue is a landing page builder that is fundamentally an email marketing hub tool.

Its platform is feature-rich but also surprisingly user-friendly.

It allows you to automate your email marketing and not spend a fortune doing it.

Features include a CRM, SMS, transactional emails, marketing automation, Facebook, and of course, landing pages.

SendinBlue is very reasonably priced but includes a free plan if your budget is really tight.

Key Features

  • Allows you to send trigger-based and transactional emails and SMSs
  • You’re able to import customer orders and customizable KPIs
  • Includes web tracking and lead scoring
  • European servers mean you have access to a greater server reach

Pros

  • Far cheaper than many other comparable tools
  • SMS marketing tool
  • WordPress Plugin is available

Cons

  • The free plan has a daily sending limit of 300 emails
  • Some of the templates look a little dated
  • When loading, the web application can sometimes be slot

Pricing

You can get started with SendinBlue for free. It allows you to send up to 300 emails per day and enjoy unlimited contacts.

However, if you want a little more from a landing page builder, there are three plans to choose from.

  • Lite plan: $25 per month
  • Premium plan: $65 per month
  • Enterprise plan: You have to call for a personalized quote

Mailchimp – The Best Landing Page Builder for Email Marketers

This is a screenshot of the homepage of Mailchimp

If you’re looking for a landing page tool geared towards promoting products and email marketing, Mailchimp is worth considering.

It lacks a few of the more advanced features you’ll find with other tools, but there are more than enough customization options for the price.

MailChimp already has a good reputation for providing industry-leading email software but has expanded the menu and now offers a landing page builder as part of their software suite.

Key Features

  • Free website and landing pages under one domain
  • Publish unlimited pages for free
  • Store images in the content studio for quick and easy access
  • MailChimp’s mobile app allows you to create a simple, one-click landing page wherever you are
  • Reports on visitors, clicks, conversions, and revenue

Pros

  • Built-in drag-and-drop builder
  • You can use your website content to auto-populate your landing page builder
  • It’s easy to tie your landing page to a MailChimp campaign

Cons

  • You can’t customize your URL without paying an additional premium
  • Choose the free option, and you’re limited on the size of your list
  • The focus is not on landing page builder software

Pricing

MailChimp offers a range of different platforms, depending on your needs, for example, transactional emails, websites, and commerce.

The landing page builder, however, is part of the marketing platform.

Again, there are a free option or three different plans to choose from.

  • Essentials plan: Starts at $9.99 per month, based on 500 contacts
  • Standard plan: Starts at $14.99 per month, based on 500 contacts
  • Premium plan: Starts at $299 per month, based on 10,000 contacts

The prices above are just for reference and are subject to change, depending on the size of your audience.

Elementor – The Best Landing Page Builder for WordPress Users

This is a screenshot of the homepage of Elementor

WordPress is an incredible website creation tool, and if you happen to use it for your business, Elementor is a landing page builder tool that compliments it very well.

Elementor gives you total control over every detail of your landing page design.

There is a range of templates to choose from.

However, there’s also the option to design one yourself from scratch.

Third-party tools can be integrated seamlessly, should you need additional functionality from your landing page.

This means you don’t have to worry about looking for new ones.

Key Features

  • Integrates with WordPress flawlessly, as well as other third-party tools
  • Variety of ready-to-use themes available
  • Responsive editing tool
  • Builder tool allows you to build custom pop-ups
  • Includes more than 80 design elements such as buttons, spacers, videos, forms, image galleries, and much more

Pros

  • Visual builder interface allows you to see changes immediately
  • Includes some of the best design templates
  • Works well with most WordPress themes

Cons

  • Understanding how to use the tool can be challenging
  • Mobile responsiveness occasionally has issues
  • Some design areas are not as flexible as others

Pricing

Elementor offers a 30-day money-back guarantee on all its plans.

There’s also a free plan available that requires no credit card details.

In addition, it allows you to explore the drag-and-drop live editor and gives you access to 40+ basic widgets and 30+ templates.

Finally, if you like the experience and want more features, there are four paid-for plans available.

  • Essential plan: $49 per year for 1 pro website
  • Expert plan: $199 per year for 25 pro websites
  • Studio plan: $499 per year for 100 pro websites
  • Agency plan: $999 per year for 1000 pro websites

Landingi – The Best Landing Page Builder if You Want Flexible Pricing

This is a screenshot of the homepage of Landingi

Landingi is a company that aims its product across the board.

The pricing plan it uses is flexible, so you’re bound to find one that meets your needs and suits your budget.

However, it’s not just about the pricing. Landingi has lots more to offer.

For example, you need no coding experience to create an effective landing page, thanks to the drag-and-drop website builder.

It’s also straightforward to monitor your online presence using the software’s analytical features.

Key Features

  • More than 100 out of the box templates
  • Integrations with Mailchimp, Salesforce, HubSpot, and more
  • You can import other pages from the internet to “clone
  • Perform A/B testing and get web analytics
  • There is no limit to the number of landing pages you can create

Pros

  • The landing page design process is simple
  • Prices are very affordable
  • Captures leads and lets you perform automation using those tools

Cons

  • Customization options are limited
  • Low price plans have limited functions
  • Landing pages are not very mobile-friendly

Pricing

Landingi offers a 14-day free trial, and you don’t need to provide any credit card information.

If you like the software, there are three business plans to choose from.

  • Create plan: $55 per month, billed annually
  • Automate plan: $79 per month, billed annually
  • Agency plan: $149 per month, billed annually

The lowest-priced plan is for business owners and smaller companies.

The Automate plan is for marketing pros, while the highest-priced plan is for agencies, resellers, and integrators.

You have the option to pay monthly, three-monthly, or six-monthly, but the price will increase.

ClickFunnels – The Best Landing Page Builder for Selling Courses or Offering Consulting Services

This is a screenshot of the homepage of ClickFunnels

ClickFunnels is essentially a sales funnel builder, but it also has features that allow you to create landing pages for lead generation.

If you want, you can also use it for selling products online.

With this software, you can pick the best sales to funnel for your product type, choose the best design, and upload some custom elements for a personalized site.

This tool is not at the top of the list because it’s more of a full website plus marketing channel in one that also offers landing page creation as an option.

The highest-priced package also helps you start your affiliate program.

Key Features

  • Stellar customer support
  • Publish pages quickly using the drag-and-drop page builder
  • Effectively convert leads to customers using the funnel features
  • Built-in features allow you to automate your marketing campaign
  • Sell more products with one-click upsells

Pros

  • Allows you to create sales funnels effortlessly
  • The drag-and-drop function is very responsive
  • Website-in-a-box solution

Cons

  • Available email functionality is limited
  • Beginners could find the software a little challenging
  • You may find the marketing and affiliate program rather annoying

Pricing

You can try out ClickFunnels for 14 days at no cost.

If you like what’s offered, there are three plans to choose from:

  • ClickFunnels Basic: $97 per month
  • ClickFunnels Platinum: $297 per month
  • TwoCommaClubX: $2,497 per month

KickoffLabs – The Best Landing Page Builder for Viral Campaigns

This is a screenshot of the homepage of KickOffLabs

KickoffLabs is a tool aimed at marketers who want to further their landing page creation and launch viral marketing contests.

Using the software, you can set up a campaign with a viral loop.

The viral loop could be Bonus Referrals, Coupons, Leaderboards, Waitlists, and more.

You also have the option to run your campaign in various ways, synch as a Slide-in Bar, Popup, Landing Page, or Custom HTML.

Key Features

  • 40+ customizable templates
  • Access to widgets you won’t find anywhere else
  • Designing specifically with contests and product launches in mind
  • Easy and intuitive editor

Pros

  • Comprehensive platform
  • Fully customizable pages for higher conversions
  • Intelligent real-time A/B testing

Cons

  • Very narrow usage
  • Hobby plan has a 2,000 visitor/month limit
  • Some valuable features only available in higher-tier plans

Pricing

With the free plan, you can run a mini-campaign to 500 uniques a month. If you want more, there are four plans to choose from.

Pay annually for these, and you save 30%.

  • Hobby plan: $19 per month, billed once a year
  • Premium plan: $49 per month, billed once a year
  • Business plan: $99 per month, billed once a year
  • Enterprise plan: $199 per month, billed once a year

Carrd – The Best Landing Page Builder for Photographers

This is a screenshot of the homepage of Carrd

If you’re looking for something that has all the bells and whistles, Carrd could be what you need.

This single landing page creation tool is very pared-down and has minimal input and maximum style.

The user interface is super easy to use. 75 templates have been divided into five categories, one of which is Portfolio.

This is a fantastic option for photographers who want to show off their pictures.

Key Features

  • Allows you to use large images, videos, and high-quality images
  • Excellent uptime and fast speed
  • Content can be animated
  • Complete library of icons
  • The user interface is clear and simple

Pros

  • Clean user-interface
  • Fast and reliable
  • Inexpensive price plans

Cons

  • Doesn’t have a built-in eCommerce system
  • Limited design options
  • Limited to one page

Pricing

If you don’t want to pay anything, you can build up to three sites per account and use all of Carrd’s core features for free.

If you want to upgrade your Carrd experience, you can Go Pro at the cost of $19 per year.

Subscribe to the Go Pro option, and you get access to features such as:

  • Custom domains
  • More sites
  • Forms
  • Widgets and embeds
  • Google analytics, and no branding

You can try Go Pro for seven days at no cost.

Makeswift – The Best Upcoming Landing Page Builder Tool

This is a screenshot of the homepage of Makeswift

Makeswift used to go by the name of Landing Lion.

However, this incarnation is just as good as the original, if not more so.

It’s a multiplayer website builder that doesn’t require HTML and CSS skills to work.

Instead, you can quickly build landing pages using the fully customizable builder and design it just how you want it.

If you’ve got a team of people working on your online presence, multiple users can edit the landing pages in real-time without any fear of getting locked out.

Key Features

  • You can design your landing pages exactly how you want them
  • Multiple users can create and edit pages at the same time
  • No code is required when building pages
  • Pages are mobile-responsive
  • Easy pricing

Pros

  • It’s free in early access mode
  • You can use custom domains
  • Subscription includes SSL encryption

Cons

  • Access has to be requested
  • Lacks some features
  • You can’t import existing code to create pages

Pricing

Makeswift is free to use while you’re building.

But then, when you’re ready to go live, you pay $15 per month per live site.

The $15 per month payment allows you to add unlimited users and build unlimited, responsive pages.

Systeme.Io – The Best Landing Page Builder for Online Course Creators

 

This is a screenshot of the homepage of Systeme.io

Any entrepreneurs looking to scale and automate their marketing activities might find what they need in Systeme.io.

It’s a one-stop shop for marketing and includes everything you might need if you want to launch an online business, create a blog, sell online courses, create sales funnels, build a mailing list, and lots more.

In addition, it allows you to run affiliate programs, sell products, and send emails to customers.

It suits businesses of all shapes and sizes, from small to large.

Key Features

  • Allows you to build sales funnels
  • Personalized email automation
  • Quickly and easily build membership sites
  • Increase sales with 1 click upsells

Pros

  • Helps you reach a wider audience
  • Allows you to be a more effective teacher
  • Marketing automation features allow you to automate your tasks

Cons

  • Limited design flexibility
  • Integration with external services and tools isn’t possible
  • Takes a while to understand all the features and be able to use them effectively

Pricing

Systeme.io is an affordable landing page builder, especially when you factor in all the other available features.

You can start with a 14-day free trial, plus there’s a free option. Other than that, you can choose from one of three plans.

Also, if you choose to pay for 12 months in advance, you’ll save 30%.

Here are the prices for an annual payment:

  • Startup paid plan: $27 monthly, billed annually
  • Webinar plan: $47 monthly, billed annually
  • Enterprise plan: $97 monthly, billed annually

Wix – The Best Landing Page Builder for Online Stores

This is a screenshot of the homepage of WIX

Wix is a platform that’s best known for website building, but landing page solutions are also on offer, albeit for limited use cases.

Unfortunately, when you first visit the website, it’s not immediately apparent that the landing page builder is a key product.

Instead, it’s billed more like a natural addition to the website software.

That being said, there is a basic package available, so it’s definitely worth a look.

Key Features

  • Drag-and-drop editor for design flexibility
  • Add advanced functionality by adding your own code and connecting to third-party APIs
  • Connect Wix analytics and other marketing and analytics tools such as Google doc Analytics
  • Able to build dedicated eCommerce custom landing pages for online stores
  • Choose from 50+ leading payment partners

Pros

  • More than 30 templates to choose from
  • Allows you to manage various sites, from eCommerce sites to portfolios
  • Easy to launch

Cons

  • Landing page building software is not the focus of Wix
  • Storage and bandwidth is limited, depending on the plan
  • Fewer features and options than other tools

Pricing

Wix offers a range of plans, including a completely free one.

Aside from that, prices start at just $4.50 per month for the most basic package.

Other options include:

  • Business basic plan: from $17 per month
  • Business Unlimited plan: from $26 per month
  • Business VIP plan: from $35 per month

GetResponse – The Best Value for Money Landing Page Builder

This is a screenshot of the homepage of GetResponse

You’ll get the most bang for your buck with the GetResponse landing page builder.

However, one of its best features is the ability to set your target list size and factor that into how much you pay.

What this means for you is that you only pay for what you need.

Most of the features you’re likely to need are already in the basic plan, so potentially, you could save yourself a considerable amount.

For example, you get unlimited automation templates, landing pages, and lead funnels.

These features would cost a lot with any other platform.

Key Features

  • User-friendly drag-and-drop editor for building pages
  • To automate part of your campaign rollout, you can create a workflow
  • Landing page templates are responsive
  • For stock photos, you can use Shutterstock
  • GetResponse has great analytics

Pros

  • Quickly respond to leads using the Campaign Builder feature
  • List building option is available
  • A good range of templates is accessible

Cons

  • Issues with some landing pages viewed on mobile devices
  • The drag-and-drop feature needs tweaking
  • The user interface has some minor issues

Pricing

You can try any of the four available plans for 30 days without providing your credit card details.

Pay for 24 months in advance, and you receive a 30% discount.

For 12 months, you’ll pay 18% less than the prices below.

  • Basic plan: from $15 per month
  • Plus plan: from $50 per month
  • Professional plan: from $100 per month
  • Max plan: this is a customized opinion, so you have to contact GetResponse for a personalized quote

Wishpond – The Best Landing Page Builder for Growing Your Business

This is a screenshot of the homepage of WishPond

Some massive businesses use Wishpond, which has to tell you something.

Names such as Walmart, Sony, UNICEF, Panasonic, and CBS have all used this landing page builder with great success.

Wishpond dedicated landing page builder allows you to create popups, forms, and landing pages.

It’s also handy if you want to do promos and contests.

While doing all of this, Wishpond will keep itself busy collecting leads for you to nurture.

Non-coders will find this software straightforward to use, but it also supports CSS coding and HTML.

All you have to do is pick a template and then drag-and-drop info you want to include on your landing page.

If you get stuck at any point, Live Chat support is available, or there’s an extensive list of resources you can refer to.

These include e-books, articles, and webinars.

Key Features

  • Integrations with some of the best marketing platforms
  • Varied template library to suit various needs
  • Additional marketing automation tools
  • A/B testing and easy to understand analytics
  • Live Chat support

Pros

  • Makes tracking leads easy
  • Easy to navigate the site
  • Option to automate some email processes

Cons

  • Reporting capabilities are limited
  • The drag-and-drop feature is temperamental
  • Needs more templates

Pricing

Wishpond gives you the option to make an appointment to speak with a specialist to learn about its flexible pricing options and start your free account.

However, for those who would like an idea of the pricing structure, here are your options.

  • Starting Out plan: For a maximum of 1500 leads, you pay from $49 per month
  • Everything You Need plan: For a maximum of 2500 leads, you pay from $99 per month
  • Rapid Groth Plan Tier-1 plan: You pay $199 per month, and your leads are capped at 10,000

There’s a 14-day no-commitment free trial available on annual plans if you want to give it a test run first.

TARS – The Best Landing Page Builder for Customer Service Teams

This is a screenshot of the homepage of TARS

TARS is a leading chatbot platform but has found its way to this list because of its fresh approach to landing pages.

Rather than forms, it uses chatbots so you can create Conversational Landing Pages.

The pages you create aren’t static.

Instead, TARS allows you to engage your visitors in personalized conversations.

Potentially, this could mean twice as many leads.

In the template library, there are more than 450 lead generation and qualifications templates.

There’s bound to be one for your business, whether it’s legal, insurance, real estate, healthcare, travel, and much more.

Key Features

  • Drag-and-drop feature for customizing templates
  • Build a new landing page from the ground up with no need for coding
  • An innovative way of creating landing pages
  • Useful step-by-step pop-ups guide you through the process
  • Good optimization for mobile users

Pros

  • Increases potential for fewer drop-offs and more conversations
  • Excellent for use as part of an ad campaign
  • Option to build customized chatbots is available

Cons

  • Needs more integration options
  • Issues have been reported with performance
  • The design of the site is a little outdated

Pricing

No payment information is required if you want to start with a 14-day free trial.

After that, you have three options:

  • Business plan: $499 per month
  • Premium plan: $899 per month
  • Enterprise plan: You have to contact the company for a custom price

If you decide you want to pay annually, you get two months for free.

Pagewiz – The Best Landing Page Builder that Focuses on Conversion Optimization

This is a screenshot of the homepage of Pagewiz

Pagewiz is a platform that focuses strongly on conversion optimization and modern design.

More than 100 templates are available to choose from, all of which incorporate current best practices and lots of custom fonts.

The drag-and-drop editor allows you to tailor the templates so that they better align with your business brand and needs.

Integration with leading email services and CRMs is possible, plus there is access to its API if you want to make custom integrations.

Key Features

  • A/B testing
  • Clear analytics
  • Secure cloud hosting
  • Round-the-clock support

Pros

  • Allows you to scale up your paid campaigns
  • 30-day free trial available
  • Integrates with CRMs such as PayPal, Salesforce, Google AdWords, and Mailchimp

Cons

  • Not enough templates
  • Restrictive design layout
  • Requires a little practice

Pricing

You can try Pagewiz free for 30 days without giving any payment details.

After that, if you like the Pagewiz experience, there are four plans to choose from, all of which are 15% cheaper if you pay annually.

  • The basic plan with two domains: $29 per month
  • Standard plan with five custom domains: $49 per month
  • Plus plan with ten custom domains: $99 per month
  • Pro plan with 25 custom domains: $199 per month

ConvertKit – The Best Landing Page Builder for Social Media Campaigns

This is a screenshot of the homepage of ConvertKit

ConvertKit started life as an email marketing service, but it now includes a landing page building as well.

This brings the benefit of being able to combine your landing page with your email marketing campaigns.

The software’s advanced features are not as extensive as other landing page builder tools, but the basic features are pretty good, plus you’re saving money.

Key Features

  • Mobile-optimized pages
  • No coding required
  • Integration with Unsplash
  • Custom data collection
  • Convenient for social media campaigns

Pros

  • Simple and easy to use
  • Fantastic user experience
  • You can use it to sell products and subscriptions

Cons

  • Lacking is advanced features
  • Can be complex to deal with
  • Reporting lacks depth

Pricing

You can get started with ConvertKit for free, but the options are limited.

If you need more features, there are two plans to choose from.

  • Creator: $29 per month
  • Creator Pro: $59 per month

If you decide to pay annually, you get two months free.

Ucraft – The Best Website Builder Interface

This is a screenshot of the homepage of Ucraft

Many of the available landing page builders include drag-and-drop, but Ucraft offers a little more.

You have the option to change colors, for example, add effects, and design logos, making your landing page unique.

There are also built-in blogging and e-commerce tools, should you need to add more functionality.

It’s altogether a very affordable option if you plan to make good use of all the extra features such as the vast library of stock photos and vectors, analytics, design, SEO, and marketing tools, and free SSL certification.

Key Features

  • Live chat support around the clock
  • Improve page optimization with SEO tools
  • You can publish in a range of different languages
  • Build pages quickly with the drag-and-drop function

Pros

  • Security features are built-in
  • No special skills needed to use it
  • Customer support is available when you need it

Cons

  • Customer feedback and other interactive features are missing
  • Third-party integrations are minimal
  • Not as many features as some other builder tools

Pricing

Ucraft offers a 14-day trial, plus you’re able to create a personal multi-page website for free.

Other than that, there are three plans to choose from:

  • Pro Website plan: $10 per month when you pay annually
  • Pro Shop plan: $21 per month when you pay annually
  • Unlimited plan: $69 per month when you pay annually

Add 15% if you’d rather pay monthly.

ShortStack – The Best Landing Page Builder if You Want to Host Content or Events

This is a screenshot of the homepage of ShortStack

ShortStack will help you create beautiful landing pages for quizzes, giveaways, and contests.

The editor is easy to use, and email marketing tools are available to help you keep track of leads and conversion rates.

You can use the builder with other platforms such as Vimeo, Google Analytics, MailChimp, Squarespace, Shopify, and more.

Create landing pages for hosting Facebook Contests, Instagram Contests, and Twitter Contests.

Key Features

  • Mobile responsive templates
  • Easy to use drag-and-drop editor and real-time editing
  • Simple client management
  • Tracks conversion rates, website visitors, and more
  • Robust ROI tracking and analytics

Pros

  • A free 10-day trial is available
  • Complete design flexibility with tons of templates
  • Perfect for creating contests

Cons

  • Complete beginners might find it a bit complicated
  • More of a niche solution
  • Lacking in bells and whistles

Pricing

You can try ShortStack before you buy with a no-commitment, 10-day free trial.

Then, if you like the experience, there are four plans to choose from:

  • Business plan: $99 per month
  • Agency plan: $249 per month
  • Brand plan: $499 per month
  • Enterprise plan: Contact sales for a customized quote

If you choose to pay annually, you can save 20% on the above prices.

Video Landing Page Builders

Landing pages have an amazingly high conversion rate of 23%, but if you choose a video landing page, you can increase the average amount of time visitors spend on your page.

If you’d like to include videos on your landing page, here are the top video landing page builders that will help you do it.

  • WaveVideo: Features fully customizable player and no ads. You can measure results with Google Analytics and share videos via direct links.
  • Ucraft: Includes location visibility, custom thumbnail selection, visibility and alignment settings, and the option to add video as a block background.
  • Bitrix24: Offers free hosting and unlimited bandwidth, SSL encryption, and is fully responsive.
  • RenderForest: Includes any time, anywhere re-edit functionality and built-in HTML editor.
  • ReadyMag: No credit card details are required for the free version, and you can add collaborators for shared projects.

WordPress Landing Page Builders

Landing pages are very beneficial if you sell a service or product.

Potential customers arrive at these pages either via search engines or paid ad campaigns.

If you’re familiar with WordPress and use it for your website, you can use several WordPress landing page plugins to make creating landing pages quick and easy.

  • SeedProd: Comes with an easy-to-use drag-and-drop page builder, beautiful template library, and pre-designed sections.
  • Beaver Builder: Includes dozens of ready-made templates that make an excellent starting point.
  • Divi: You get hundreds of ready-to-use templates, or you can create your own and resume them later.
  • OptimizePress: You can use this landing and sales page plug-in as a theme with an integrated builder or a separate plug-in that works with any WordPress theme.
  • Thrive Architect: Provides more than 250 templates, a drag-and-drop builder with a click to edit function, and several essential conversion elements.

Mobile Landing Page Builder

Mobile has now officially overtaken computers as a way to access the internet, which means your landing page should be designed specifically with mobile usage and responsiveness in mind.

Some landing page builders do this better than others, so here’s a list of the top five.

  • PageWiz: This is an integrated service that helps marketing and design agencies manage client campaigns. It’s easy to use and flexible.
  • Unbounce: An easy-to-use landing page builder for mobile that also allows you to create other marketing tools such as sticky bars and custom pop-ups.
  • KickoffLabs: The focus of this builder is giveaways and contests, including referrals and coupons.
  • InstaPage: This builder makes it incredibly easy to create mobile-responsive pages.
  • Lander: More of an entry-level and user-friendly product which makes it more accessible for small businesses and personal blogs.

FAQ

In this final section, you’ll find the answers to some of the common questions business owners ask when they’re considering building a landing page.

Are landing pages free?

There are several landing page builders to choose from, some of which are free.

Generally, you can expect the features and functions of a free landing page builder to be fewer.

However, if it’s only a basic landing page you want to build and run a small business, the free option may be enough.

What is the difference between a landing page and a website?

A landing page is customized to a specific campaign or offer.

Its purpose is to guide visitors towards a single call to action.

They are designed specifically for conversion.

A website, on the other hand, is designed for exploration and should provide visitors with more general information.

Do you need a website to have a landing page?

The simple answer is no.

It can be part of a website but is not a necessity.

How many landing pages can I have with WordPress?

You can create as many landing pages as you want for different campaigns.

How many landing pages should a website have?

There is no limit to the number of landing pages your website can have.

However, studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over those with less than ten landing pages.

Those with more than 40 landing pages increase conversions by over 50%.

What makes a good landing page for Google ads?

Relevance is critical when you’re making a landing page for Google ads.

It should be relevant to your Google ad and include relevant ad text.

How long should a landing page be?

It really depends on why you’re creating a landing page.

If, for example, you want a customer email address in exchange for a free ebook, your landing page doesn’t need to be too long.

On the other hand, if you’re asking someone to make a $1500 purchase from your website, a long landing page will be more appropriate.

What is a good conversion rate for a landing page?

The average conversion rate is around 2.35%.

The top-performing sites, on the other hand, convert at between 5.30% and 11.45%.

Can you create a landing page in Canva?

Yes, you can, but Canva doesn’t have any landing page templates, so you’d have to build your own from a blank canvas.

Do you need hosting for a landing page?

You do need hosting for a landing page, but the hosting will be provided as part of your plan if you use a landing page builder.

What factors affect landing page quality?

There are several essential features that your landing page should contain.

The quality of your landing page is affected by:

  • Readability: Your landing page must be readable or “spiderable” so that Google can give it a Quality Score and rank it.
  • Relevance: Landing pages should be relevant to your ad copy.
  • Transparency: The promotion displayed on your landing page should be the same as your ad copy.
  • Safety: Consumers’ computers shouldn’t be harmed when accessing your landing page.
  • Navigation: The usability of your landing page is enhanced by using navigational elements such as navigational bars.

Do video landing pages convert better?

Statistically, video landing pages do convert better, sometimes by as much as 130% or more.

What are the three main factors that determine ad quality?

The three main factors that determine ad quality are:

  • Expected clickthrough rate or how often an ad will be clicked on when its shown
  • Landing page experience or how well the landing page helps users find what they’re looking for
  • Ad relevance or how well an ad matches what the user is searching for

What’s the single biggest landing page mistake?

There are several common mistakes making it difficult to pick out the biggest one.

So, here are four examples instead:

  • Driving all traffic to one generic landing page
  • Pushing monster-size lead generation forms
  • Trying to close on cold audiences
  • Too many visuals

Conclusion

Now you’ve got a selection of the best landing page builders to choose from, you’re in a much better position to find the right one.

Which one you choose depends on your business and preferences.

Here’s hoping you’ll find the best one, and it helps to increase traffic and unlimited conversions.

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