Crucial SEO Tips for 2022 That Work

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A few years ago, I was trying to learn SEO.

I read blogs, watched videos, bought courses, and read forums. It was super tricky.

Not because of lack of information.

But because of too much information.

Back then, it looked like everyone on the Internet knew how to do SEO and had an opinion.
Most often contradictory opinions.

Many people write about SEO and have opinions, but very few know how to achieve it.

That’s why I decided to compile a post with SEO Tips from people who know SEO.

Topic Research Replaced Keyword Research

Luca Tagliaferro - SEO Consultant at lucatagliaferro.com

Luca Tagliaferro – SEO Consultant at lucatagliaferro.com

Twitter: @lucatag2015
LinkedIn: Luca Tagliaferro

You should give a lot of attention to developing a topic strategy as opposed to a keywords strategy.

A couple of reasons why you should do it:

  • Google tends to reward authoritative sites that are better positioned to explain certain topics as a trusted and authoritative source of information. It aligns with Google’s mission which is to organize the web’s information.
  • Thanks to internal linking within topics and categories in a topic, users and search engines can navigate better and visit more pages, which increases your chances of generating higher-quality traffic (for users) and better crawling (for search engines).
  • Bounce rate, avg. time on page, average pages visited, and, most of all, dwell time and return to SERP metrics are particularly important because they indicate good (or bad) page engagement.

To clarify, developing topics instead of keywords increases your query coverage and your ability to improve UX metrics at the same time, which is a recognized Google ranking factor.

Effect of Page Engagement and Bounce Rate

Teemu Raitaluoto - Founder of Markettailor

Teemu Raitaluoto – Founder of Markettailor

Twitter: @trteemuo
LinkedIn:Teemu Raitaluoto

Page engagement is one of the key elements Google considers in its ranking.

High page engagement tells the search engine that a visitor is spending a lot of time-consuming the content on the site and performing key activities. These contribute to a lower bounce rate which affects SEO dramatically.

A high bounce rate means a visitor left the website as soon as they entered because there was nothing relevant on the page for them.

There are many ways to increase page engagement, the most important being the high relevancy of the content to the visitor.

Modern B2B website personalization tools help with maximizing relevancy and therefore page engagement. Other ways to increase page engagement include adding engaging content such as videos and long-form content.

Create Multiple Feature Pages with Unique Titles

George Avgenakis - Founder of Loopcv

George Avgenakis – Founder of Loopcv

Twitter: @Avgenakis_G
LinkedIn: George Avgenakis

People tend to forget that page titles are one the most important factors for SEO.

At Loopcv we created multiple feature pages for two main reasons:

  • The first reason is always to educate the customer about the various product features and how these features can give value to them.
  • The second reason is to help search engines identify all the different keywords that your website has in a clean and separate way.

If you have only one landing page is super difficult for Google or any other search engines to identify your main keywords and group your keywords together.

So what is the key takeaway?

Break down your key features into separate pages and use each page as an opportunity to grow your SEO and your authority.

Treat SEO Like the Science It Is

Hunter Branch - Founder of Rank Tree

Hunter Branch – Founder of Rank Tree

Twitter: @ranktree
LinkedIn: Hunter Branch

There is more competition these days than ever before when it comes to SEO.

Google is releasing more (and more sophisticated) algorithm updates, searchers are becoming much smarter, and the bar for quality sites and content is rising quickly.

Pretty much the only way to stay ahead these days is by treating SEO like a huge experiment. You should always be testing–experiment with new content ideas, new link-building strategies, on-page split-tests, and more.

The more you test, the more you’ll understand SEO and the better results you’ll get.

I can’t tell you how many weird things I’ve learned that work based on tests–and I never would’ve found them otherwise.

If You Want to Rank for It, You Need to Have Content for It

Neal Schaffer - President, PDCA Social at nealschaffer.com

Neal Schaffer – President, PDCA Social at nealschaffer.com

Twitter: @nealschaffer
LinkedIn: Neal Schaffer

I find a lot of small businesses just expect their website to rank for a lot of content even if they only have a few pages published.

There are many ways in which Internet users search for your products and services, both directly and indirectly.

How much you rank for will be limited by the amount of content you have.

Think about it:

A search engine is trying to determine which search queries they should serve to each page of content on your website. Thus, if each page can only rank for a limited number of search terms, while there is more to SEO than just volume, your results will be limited by the volume of content you have.

When I think of companies in social media marketing that dominate search results, 3 come to mind that illustrates this point:

  1. Buffer has 214 blog posts in the social media marketing category alone and has been blogging since January 26, 2011
  2. Hootsuite has 568 blog posts overall had has been blogging since April 4, 2016
  3. SproutSocial has 1,281 blog posts and has been blogging since March 5, 2013

Let these serve as a role model that success in SEO requires volume … and time.

SEO Is for People, Not Crawlers

Samuel Szuchan - Founder of SamSzu

Samuel Szuchan – Founder of SamSzu

Twitter: @SamuelSzuchan
LinkedIn: Samuel Szuchan

Everything about SEO ultimately comes down to optimizing the user experience. After all, we need real people reading out content, not robots.

When creating a new piece targeting a particular query, don’t think about what your competition is doing–think about what they’re not doing.

Think about what that searcher wants, and how you can be the only answer they need. All the world’s best SEO tips and tricks will never beat the best answer to the user question.

Yes, include LSI keywords.

Yes, have the optimal amount of text, headings, paragraphs, and images.

But most of all, be the single best piece of content for that query.

Core Web Vitals are Very Important

Ben Walker  - CEO of Transcription Outsourcing, LLC

Ben Walker  – CEO of Transcription Outsourcing, LLC

Twitter: @benjaminkwalker
LinkedIn: Ben Walker

Google’s core web vitals have become way more important than we ever imagined they would be.

Our site has had some crazy strange issues with it not loading fast enough according to the core web vitals page. Yet when we test it on multiple testing sites it passes every single time.

It has been six months and our traffic continues to suffer because of it. We were told not to worry about it, and that it wasn’t a big deal.

Try telling us that when we go from 5 leads a day to zero leads per day and the speed thing is the one thing that changed for that day.

Make sure your core web vitals are all in good order if you want your site to rank.

Double Down on what Works

NIKOLA ROZA SEO for poor and determined

Nikola Roza – Founder of Nikola Roza– SEO for the Poor and Determined

Twitter: @NikolaRoza
LinkedIn: Nikola Roza

My best SEO tip for 2022 is to focus your efforts on content that performs unreasonably well on Google.

What I mean is, whenever you publish a group of articles on your blog, some of them will perform poorly and never get any traction, most articles will perform average, and some will explode picking up high rankings for the main keyword + for hundreds of related kw’s.

Focus on those pages because Google is showing you they like your site for those specific topics and ranking in those SERPs will be much easier than pushing the boulder of a keyword where you throw all your SEO on it, and your rankings don’t budge.

To find those golden pages go to Google Search Console and find pages that have been published in the last 3 months and see which ones have gotten an unusually large amount of impressions.

From the pages, you found, select those which are most important to your business and start working on them.

Optimize them better, make the content superb, update regularly, and build internal and external links.

Push on them until they start ranking and making you money.

Your CMS Matters

Harmonie P

Harmonie Poirier – Digital Marketing Manager at Agility CMS

LinkedIn: Harmonie Poirier
Twitter: @agilitycms

SEOs as the bloodline of a website.

They are the backstage crew that sets up the front end for success. Unfortunately, this means that their priorities are sometimes neglected, especially when it comes to CMS.

A CMS (content management system) is the hub for all of your digital content. It provides all the publishing tools and integrations you need to run a successful, enterprise website.

Historically, smaller businesses have opted for WordPress while larger enterprises have added a CMS into their DXP suite- think Adobe and Sitecore.

In the former, updating SEO fields is easy.

The issue is when a business starts to scale- WordPress sites become incredibly slow, hindering your ranking on SERP.

Alternatively, there are DXP solutions that include a CMS which are better suited for ranking. The drawback?

These systems are incredibly complex and often neglect to provide SEO fields and access to content. This requires marketing teams to rely on developers every single time they need to make an edit or upgrade.

Thankfully, Headless CMS has emerged- think Agility CMS. It provides a ‘best-of-both-worlds’ approach where your website is lighting fast, yet accessible for marketing teams. It is expected to dominate the market in 2022 and completely transform how organizations approach their websites.

Make and Track Predictions

Kyle R

Kyle Roof – Founder of PageOptimizer Pro

Twitter: @kylebot1997
LinkedIn: Kyle Roof

When you launch a page you should make predictions as to how it will perform. When will the page get its first impression?

How many keywords will the page rank for? How high will it rank on the page alone? How many backlinks do you need to get to page 1? etc.

Once you make the predictions, track your success rate.

After you have made and tracked several predictions you will become better at SEO. You will make better decisions in implementation. You will learn what really works and what doesn’t. You will set better expectations for your clients.

Most SEOs track KPIs like clicks, impressions, and ranking but leave out the most important KPI of all, success rate.

User Experience is the Future of SEO

Matt B

Matt Bertram – Head of Strategy, EWR Digital

Twitter: @EWRDigital
LinkedIn: Matt Bertram

Google’s mission statement is to organize the world’s information and make it universally accessible and useful. Today Google cares less about onpage or even links and more about quality and the user experience.

Starting in the middle of last year they have spun the dials again and you can not simply expect to check all the boxes and rank.

SEO is still an art form, many times even people at Google have admitted they don’t always know exactly what the algo’s are doing exactly as there are so many different factors playing off one another to determine a callback.

They have also tried to break it down in Google’s “quality rating guide”.

In the past Google algorithm’s perhaps favored:

  1. Sites with high keyword density
  2. Then PageRank w/ lots of backlinks
  3. Next lots of content with a focus on the heading
  4. Recently higher quality backlinks
  5. Now, speed, CRO & UI/UX

Ranking now requires successfully delivering what the search engines want. In order to do so, you must first achieve a desirable user experience based on user interaction rates.

SEO at its core is about making your website useful. It’s not just about what the search engine spiders are looking for. UX helps visitors navigate the site and CRO encourages them to take the desired action.

Today it is important to strike a balance between SEO, CRO, and UX/UI to get sites to rank and ultimately the information users are looking for and the greatest possible value for their search.

Focus on your Local SEO Strategy

Nikola M

Nikola Minkov – CEO and Founder at Serpact

Twitter: @n_minkov
LinkedIn: Nikola Minkov

Nowadays, you should respect your Google maps strategy. It’s essential for businesses with or without an actual property/store.

There’s a Google maps option for businesses with delivery services only. Existing on the map makes your business more trustworthy and solid and helps users find you easily online. If you “connect” your Google maps listing with your website using Schema local business mark-up code – it will bring you many benefits.

Here are a few steps to follow:

  1. Create or claim your Google maps listing
  2. Fulfill your listing 100 %
  3. Keep updating pictures and posts regularly
  4. Invite your happy customers to give you a review

Pro Tip: If you don’t want to show the exact location, you could show the area that you cover.

Leverage Schema for Better Semantic Relevance

Luke F

Luke Fitzgerald – SEO Consultant, RightFitz Consulting

Twitter: @lukefitz
LinkedIn: RightFitz Consulting

Schema.org was launched in 2011 as a collaboration between the major search engines: Google, Bing, Yahoo, and Yandex.

It is a fundamental structured data format that makes it easier for search engines to parse and interpret information in web content so that more relevant results can be returned to users based on their search queries.

More than eleven years on in the current search ecosystem, with the advent of virtual assistants and the knowledge graph, structured data is driving many search-based decisions borne not only of the ‘regular web’ but the ‘semantic web’ also and Schema is the glue that helps bind both realms.

Though many modern CMS’ (and plugins) have inbuilt structured data functionality, very few websites are truly leveraging the full power of Schema.org for increasing the likelihood of enhanced SERP features being rewarded for the business products, services, and people at the heart of their organization.

Furthermore, structured data enables crawlers and search engines to recognize important data and return it in ‎certain informational, navigation, and transactional queries.

Common examples include FAQ accordion dropdowns, star review ratings under product listings, HowTo elements in video carousels (or even the very appearance of a video within the search carousel itself).

Semantic enrichment of your content ultimately gives more meaning to the overall corpus of work. When the primary objective of your work as an SEO is to get that content found and amplify its discoverability, that’s an enhancement worth embracing in full.

That’s why implementing correctly-formatted, in-depth structured data in 2022 and beyond is important as far as good SEO practices are concerned.

Use the Right SEO Tool

Andreyana K

Andreyana Kulina – Outreach Specialist at Brosix

Twitter: @andreyanakulina
LinkedIn: Andreyana Kulina

When it comes to choosing an SEO tool, I focus first on the features.

Without the right features then even the most user-friendly tools won’t make an impact.

The features that I look for are, at the very least, strong site audit, SEO grade, and keyword research features. I’m mainly interested in what insights the tool can provide me from the data it collects. Of course, the cost is a consideration as well, but frankly, I’m more than willing to invest in a strong SEO tool as the payoff can be quite substantial.

I’m a big fan of ‘Answer the Public.’

One of the most important elements of SEO is writing on timely and topical themes. This tool helps with that by tapping into the public’s collective mind in the form of Google search queries. It’s great for generating new ideas for content.

Inner Cross-Linking is Still very Important

Iskra E

Iskra Evtimova – Business and Mindset Coach at Iskra Evtimova

Facebook: IsEvtimova
LinkedIn: Iskra Evtimova

Have you visited a blog article where you read about some product or a service you would like but there is no link to it and you have to search for it?

Yeah, this happens and it is not only a time waste for the user (and you may even lose a potential sale) but it is also a gap in your SEO strategy.

Google likes all of the pages on a site to be connected and when you insert a link to a page with the right anchor text, you actually help the algorithm to understand what that liked page is about and therefore you boost its ranking.

So don’t forget to link between your pages. It will be useful to your readers and for your rankings as well.

Track all Dependencies of SEO Elements on Your Project

Kostiantyn Bankovskyi

Kostiantyn Bankovskyi – Product Marketing Manager at Netpeak Software

Facebook: Kosta Bankovski
LinkedIn: Kosta Bankovski

I think this tip may be the most useful for technical SEO tasks, especially when you’re working with new projects.

A lot of our SEO friends have the following workflow: find duplicate — set 301 redirects to the main page OR find 404 pagination page and then set the redirect to the first page.

But usually, the problem is that we forget to check all the dependencies affected by these changes. For example, taking care of sitemap and excluding redirected pages from there, replacing internal links from other elements or posts that are pointing to redirects, etc.

The same with almost every other aspect: if you decide to canonicalize any page, double-check if it’s excluded from the sitemap, if you update any content on the webpage, make sure to update its microdata.

To implement the more systematic workflow, I would suggest the following improvements:

    1. Automate as many processes as possible. It will decrease the number of things you have to remember and then do manually. For example, use plugins or scripts to update sitemap and microdata.
    2. Create a map of dependencies for the website’s elements. Thus, you will be able to see a chain of reactions to your changes and better prepare every time you test something. Also, I would suggest doing this to better explore your every new project.
    3. Implement regular technical audits. To minimize cases when you have some issues appearing for a long time on your project, schedule technical audits on a regular basis: twice a week or less, depending on the number of changes and size of a website. You can use either desktop crawlers or cloud-based solutions for that, whatever fits your budget and workflow better.

Optimize Your Images

Peter B

Peter Babiy – Creative Director at Colorcinch

Twitter: @PeterBabiy
LinkedIn: Peter Babiy

It’s not a secret that visuals first meet the eyes of your audience. Stunning images drive traffic to your site. So, optimizing them is a vital part of your website’s SEO. It helps search engines understand your site and content better.

We couldn’t emphasize more using high-quality and relevant images. You can take your photos or search for royalty-free stock images. Then, make them uniquely yours using a photo editing tool. Reduce your image sizes to boost page speed, add captions to provide context, and come up with alt image tags to describe their contents.

Optimizing images helps ensure your visitors have the best user experience once they’re on your site.

Parasite SEO still Works

Cormac R

Cormac Reynolds – Founder of eCentres SEO

Twitter: @brightoncormac
LinkedIn:Cormac Reynolds

Parasite SEO was all the rage five or six years ago before Google hit a number of the web 2.0s and self-publishing sites it was used for, hard.

However, the last year or so has seen an emergence of this parasite, or barnacle SEO as it was once known. For those not in the know, Parasite SEO is the process of ranking a page attached to a domain, taking advantage of its high authority on Google and hence able to rank with some keywords relatively easily without having a website.

Unlike a few years ago, sponsored placements on high authority news sites are the hosts for the parasite page. For example, if you Google “CBD Oil” you’ll see large newspapers ranking with listicles on sponsored pages for CBD terms, recommending a number of companies within the content.

These sponsored articles aren’t especially inexpensive, however, they offer a fast way to the top in niches that have high financial barriers to entry or that google moderates heavily. Here is a good example.

Utilizing the existing authority of the sponsored posts on these newspapers allows companies the chance to create articles that rank well, quickly. To do so you will need to:

  • Ensure the niche is suitable for the publication
  • Enquire about the style the page will take – number of links allowed, images, etc
  • Create quality content – preferably using an on-page tool
  • Publish content
  • Be prepared to build links to the page in question – some pages rank on page one, others don’t initially.

Utilize this method alongside good content, links, and some patience and you should rank for some tough terms and win some very nice referral traffic to your site.

Make Search Intent a Top Focus

Jerry H

Jerry Han — CMO at PrizeRebel

Twitter: @ThePrizeRebel
LinkedIn: Jerry Han

There is no secret in the fact that to rank high on Google your content should be actively searched.

Thus, you need to create content that specifically matches the searcher’s intent.

This match proves to be a decisive factor for any SEO strategy’s success.

To make sure you do everything right, make sure you take the following actions:

  1. Uncover the actual intent of your keywords. In simple words, analyze the pages that already rank high for your keyword, as the intent is not always as obvious as it seems.
  2. Optimize your content for a positive user experience. Goggle ranks content not only on the basis of its fitting the intent but the interaction users have with it.

As satisfying searchers` intent is Google’s top goal so is yours. Pay attention to your strategy details at all stages to make sure they will not spoil the bigger picture.

Invest in Voice Search Optimization

Roy M

Roy Morejon — President and Co-Founder of Eventys Partners

Twitter: @roymorejon
LinkedIn: Roy Morejon

Due to the wide application of virtual assistants, voice search isn’t far off to append the traditional search means.

Therefore optimization of the schema markup should get into your focus this year.
Schema is the structured markup that helps Google to make sense of your content and as a result, make it discoverable for the users.

Thus, working on schema markup optimization means adding contextual meaning to your content.

Besides, to optimize for Google voice search, move your focus to the longer keywords which might be used by your potential customers in their daily speech queries (they are also also “speakable snippets”). As people tend to abbreviate while typing, voice searchers tend to be performed with longer, more natural-sounding phrases.

Here are a couple of simple strategies that will improve your voice search result right away:

  • Work for reach and full answers, while working on your content
  • Re-imagine and restructure your content to adjust it for voice search
  • Prioritize conversational languages rather than formal wording
  • Target long-tail keywords phrases
  • Improve your website loading time
  • Pay attention to mobile virtual assistant tools.

Forget Link-building, Win with Low-competition Keywords

Ashish G

Ashish Garg – Founder of Blink Click Media

LinkedIn: Ashish Garg
Facebook: Ashish Garg

I know this will sound like a controversial topic but hell yeah it is true!

But how does this work and is it really as easy as this sounds. So the well-versed answer is maybe or maybe not.

If you’re starting with a fresh website/blog then like every other SEOs you’ll also jump upon the 3 pillars of SEO i.e. content, links & technical SEO.

But here I’ll say forget everything just truly starts to focus on the content and that too by targeting the low-competition keywords.

But how do you really start with it?

Do a reverse analysis of your competitor and see what kind of topics they have covered and how frequently they are covering those.

Once you are done with that open a spreadsheet and sort all the keywords as per their Keyword Difficulty(took this metric from Ahrefs but you can take it from any SEO tool out there).

Add the keywords in the increasing order of their keyword difficulty and start writing & publishing your content like a maniac.

Start publishing 3x, 4x or 10x times from your competitor(without compromising the quality of your content). Once you start this process and start internal-linking your content with each other you’ll gradually start to see you’re getting huge organic visibility.

SEO take years because we let them look it like that.

Here are few Never forget items:

  • Never forget to cross-link your content.
  • Never compromise with your quality of the content.
  • Never forget to continuously update your content(Google loves the smell of fresh content).
  • Never forget the key part i.e. low-competition keywords. Happy ranking 🙂

To Grow, Focus.

PATRICK H

Patrick Herbert – Founder of Singularity Digital

Twitter: @PatrickHerbert
LinkedIn: Patrick Herbert

SEO can be an overwhelming and slow process, causing people to get distracted or obsess about “fixing everything” at once.

The best way to grow however is set a goal then break that goal down into small focused tasks over time.

Setting the goal is simple: get started with a quick audit to contextualize what a realistic goal is going to be.

That audit can be as simple as the following:

  1. Reviewing your Organic traffic for the last year in Google Analytics
  2. Reviewing rankings you have using a rank tracking tool like Ahrefs or Semrush.
  3. Crawling your site using Ahrefs or Semrush and find what technical issues you have.

Now you know where you are, set goals for the year based on what you think you can achieve then break them down into smaller steps and time frames.

I recommend focusing on one main objective per month or quarter (depending on its scale). Focused, directed action, that’s how you grow.

The Importance of Web Hosting for SEO

RADOSLAV C

Radoslav Chakarov – Content Team Lead at ScalaHosting

LinkedIn: Radoslav Chakarov
Twitter: @ScalaHosting

Uptime vs Downtime

Downtime affects SEO as follows:

  • Search engine indexation – Google’s web crawlers will not be able to access the site, so its content will remain outside the index indefinitely;
  • Changes in bounce rate – this metric will increase dramatically due to the fact that visitors who come to an offline site leave immediately;
  • Dissatisfied users – once landing on a slow or unresponsive page, the probability of returning to the site is small;
  • Loss of SEO ranking – this is a consequence of the previous three.

Shared vs VPS

How do shared hosting plans affect SEO?

Pros of shared hosting plans:

  • Lower price
  • Easier and more intuitive infrastructure management
  • Support

Disadvantages of shared hosting plans:

  • Limited amount of resources;
  • Not really scalable for growing websites;
  • An indefinite number of clients on one server;
  • Shared IP addresses that can easily get marked for spam or other malicious activities;
  • Higher security risks.

How does VPS hosting plans affect SEO?

Pros of VPS hosting plans:

  • Guaranteed amount of dedicated resources;
  • Easy scalability without changing the server IP or completely changing the platform;
  • Rock-solid security;
  • Better loading speeds and TTFB;
  • Dedicated IP address;

Disadvantages of VPS hosting plans:

  • A bit more costly;
  • More complex infrastructure – some technical or server management knowledge is always helpful.

Managed vs Unmanaged

The advantages of using a managed provider are clear:

  • Less worries and complex software and hardware tasks for the end-user;
  • More time to work on the site;
  • Less chances of making an accidental mistake;
  • User-friendly and intuitive work environment (cPanel, SPanel, Plesk, Softaculous, and other tools);
  • And last but not least – professional support!

Of course, there are some cons to the managed service:

  • Less flexibility to host non-traditional and more complex and demanding custom solutions sites;
  • Higher price compared to self-managed;
  • Inability to change all server settings.

If you want a custom solution – the unmanaged VPS platform is the way to go.

The pros here are:

  • Complete management control
  • Open to heavy customizations
  • Lower price

Main disadvantages:

  • The entire responsibility for everything falls on you
  • Lack of support for any questions

Is Linkable Content Enough to get Links? – A Big NO.

Ravi S

Ravi Soni – Chief SaaS Link Builder at SaaS Linko

LinkedIn: Ravi Soni
Twitter: @ravi

How does one get free links?

One gets a free link when some content writer is writing on any topic and wants to add some statistics or research to back his article. He/She will go to google for finding statistics/research/ interesting case studies and whoever is ranking in the top position for those terms will get free links.

Can you rank on those terms if you have no authority?

Most probably NO, even with the highest quality content.

How do some SaaS brands get these free links?

Because they have spent on social media ads, PR, and many other things. They naturally get the authority and when they publish such research-based articles, it’s easy to get ranked on those.

But if you are a completely new SaaS company then there is a very high chance that even your linkable content will be lost somewhere in Google.

Remember you only get links when your content is visible to people who are writing content through any traffic channel I.e SEO, Google Ads, Social Media, Influencers.

What’s my take on link building for new SaaS startups?

Don’t hesitate to build highly relevant links from other SaaS companies. Avoid low-quality blog sites.

It’s worth your investments.

Use AI Content Strategies to Show SEO Optimize Content

FAHAD S

Fahad Shahjehan
SEO Executive at TechNerds

Twitter: @technerdsagency
LinkedIn: Fahad Shahjehan

Adaptive content is the practice of “create once, publish everywhere.”

At its core, adaptive content is a content strategy practice that looks at the needs and requirements for delivering personalized or targeted content through the lens of what will be required to create, provide, and evaluate the success of those initiatives.

There is a basic need for content for organizations to be used, managed, and leveraged to differentiate and be distinguished from competitors. However, for the content strategist and content creators, managing, operating, repurposing, and marketing content can become a significant burden on their everyday workload.

Leveraging AI to manage content allows organizations to focus on refining content strategies instead of addressing the content they post.

Optimizing the content experience

Intelligent adaptive content is structured, reusable, and presentation independent and contains meaningful metadata that delivers targeted messages based on what is known about the user.

This may include information about the user’s device, the location or other contextual cues, or personal information such as life changes, gender, or income.

AI can help publish and target content, but it cannot tell the content strategists and producers what to write. It also cannot develop a strategy for what should be posted. As a result, organizations can risk overestimating the value of using AI technologies and underestimating people’s effort and time to create, manage, and evaluate the content.

Adaptive content can help content organizations, but some factors should be considered when determining how and when to use it.

Here are some things to consider when thinking about AI for your content:

  1. It’s hard to personalize everything using AI.
    Predictive intelligence helps to personalize content to address user content needs and interests. Content strategists can imagine scenarios where content is personalized and tailored for individual user needs or experiences. Unfortunately, this type of personalization is challenging to build and create at scale.
  2. AI can make your content curation much faster and easier to manage.
    Daily curation of relevant and engaging content is a tedious task. It still takes a significant amount of energy and time to sift through content, let alone curate content relevant and engaging for users. AI helps content strategists curate content for users that maximizes an organization’s share of attention online.

Consistency Is The Key to Get Success with SEO

Harpreet M

Harpreet Munjal – Founder Of LoudGrowth

LinkedIn: Munjal Harpreet
LinkedIn: LoudGrowth

To win at SEO you need to be consistent.

The rest of the stuff like keywords, tools, and techniques comes later.

You need consistency in publishing and promoting content, link acquisition, and improving your skills.

SEO is a long-term game.

That’s why to unlock the full potential of SEO you need to regularly improve your website and skills.

Only then you can stay on top of Google for a longer period. Otherwise, you can’t get success with SEO.

Don’t Sleep on Data-Driven Content

Matt B

Matt Bentley – Marketing Lead at Juicer

LinkedIn: Juicer
Twitter: @juicerio

Data-driven content is one of the most powerful contents marketing and link-building tools at your disposal.

We all know content is important for SEO, and we also know original research makes for some of the most engaging pieces of content around. However, this seems to get ignored by professionals in the link-building industry that only focus on external efforts.

In the current content marketing landscape, writers can’t just make wild claims and get away with them.

They need to back it up with external links to research, surveys, and statistics – in other words, with data-driven content.

Still not convinced?

Here are just a few benefits you can get from your original researched content:

  • It has a high CTR
  • You’ll gain organic high-quality backlinks
  • Uncovered insights can help you build more content
  • Data-driven content is great for building authority in your industry
  • You’ll see an increase in brand awareness and branded keywords
  • Data visualization can win you image search traffic and further backlinks
  • Data visualization is also great for social media engagement

So remember, don’t sleep on data-driven content if you want to build real authority in your industry.

Publish Valuable Content in Reputed Publications

Kashyap T

Kashyap Trivedi – Growth Marketer at Salesmate

Twitter: @harf13594
LinkedIn: Kashyap Trivedi

It doesn’t matter how you chose to do marketing, content will always be an integral part of it. 

Content published on your own site is important, but published on external sites is equally important.

It shows Google and other search engines that you create useful resources for the audience. The digital marketing community calls it “guest blogging”. But I always feel that guest blogging has something to do with links.

I am not talking about link building. I’m talking about contributing valuable and useful content via different publications. For that, you need to reach out to these publications, pitch topics and create A+ content that audiences would love to read.

This process can be long and outreach can take too much time, but it’s totally worth it. Our team at Salesmate uses our own software to automate such outreach. You can set up a desired date and time to shoot the first email and take automated email follow-ups. This would save you a lot of time, and you can focus more on creating quality content for publications.

After mindful practice, you can see your brand growing as a leader in creating masterful content in your niche because other platforms are recommending you as a trusted source. 

Local Businesses: Optimize Your Google My Business Profile as Your Life Depends on It

ELIZABETH N

Elizabeth Nelson – Founder and CEO of Snowmad Digital

LinkedIn: Elizabeth Nelson
Instagram: @snowmaddigital

A lot of SEO advice revolves around your website and off-page SEO, but if you are a local business, your Google Business profile is equally, if not more important, than your website.

Here are 5 tips for you to optimize your profile to rank higher.

  1. Respond to Google My Business reviews and include your business name + keyword. This helps with brand SEO and reinforces keywords that you want to rank for. Make sure your reply is natural because keyword stuffing is bad.
  2. Include your business name and keywords in your description and info. List all your services and service areas. If you have a “geo page” for SEO on your website, make sure that service/geo area is listed on your Google profile.
  3. Add at least 100 photos. Google favors businesses that has photos over businesses that don’t.
  4. Add 10 questions to your Q&A Section. This is another chance to get some keywords in naturally. Anyone with an email can ask the question on Google and any Google Business manager can reply to and answer them.
  5. Add a Google My Business post once a week, or as often as you’d like. Treat it like you would a social media post.

Top 4 SEO Tips For Visual Content in eCommerce

Yulia H

Yulia Honcharova – Senior SEO Manager at Gepard

LinkedIn: Yulia Honcharova
Twitter: @GepardSolution

The optimization of visual content in eCommerce is an influential aspect of SEO strategy, and here’s why:

  • Quality visual content contributes to improving behavioral factors.
  • Well-optimized images can get to the top for certain queries, bringing the resource owners new targeted visitors.
  • Google tries to dilute every search result with videos (usually 3 in the first half of the results). Optimization of video content will contribute to getting your video to these places.

The TOP 4 tips to employ the full potential of the visual content:

  1. Employ the potential of ALT (alternative description of the image content) and Title for the image:
  • Describe the image as specifically as possible;
  • Keep it (relatively) short;
  • Use your keywords but no keyword stuffing;
  • Don’t include “image of,” “picture of,” etc.
  • Include longdesc=”” tag.
  1. Give your visuals the unique, human-readable file name:
    notebook-Lenovo-X505j.jpg is always better than image024.jpg
  2. Use optimal file compression.
  3. Publish unique visual content.
    Think of producing your own images/videos, or at least going for photo stocks with credits to the author.

Use Semantic Keywords to make Google Love your Content

CATALINA G

Catalina Grigoriev – Content Marketer at Planable

LinkedIn: Catalina Grigoriev
Twitter: @planableapp

Using semantic keywords is as much important as the quality of the content.

Having semantically related keywords in your piece tells Google that your content provides contextual background on the topic.

This means that it has better chances of performing better in SERP as Google will understand thoroughly how your content answers the search intent.

Provide Content at Each Stage of the Funnel

JOHN M

John Marquez – SEO Specialist at Popmenu

Twitter: @J_PMarquez
LinkedIn: Popmenu

Focus on providing as much information at each stage of the funnel.

By taking control over the buyer’s journey, you make sure that the visitor stays longer on your website which increases the chances of conversion.

Investigate how your competitors control the narrative and emulate that to an angle that your brand stands out, but don’t be too promotional since your visitors can smell it from a mile away.

Get a Higher Ranking by Improving your E.A.T

Saad Raza

Saad Raza – Senior SEO Analyst at eWorldTrade & Retrocube Mobile App Development

LinkedIn: Saad Raza
Twitter: @saadrazaseo

Search engine result pages are heavily influenced by the quality of content, as Google has confirmed.

Google defines quality differently than other search engines.

Google will give a higher ranking to content that meets its EAT principle, which stands for expertise, authority, and trustworthiness.

A web page’s content quality can be determined by these elements.
Users receive the best results from Google based on its algorithms.

An example would be Google Panda, an algorithm that ranks websites according to their quality of content. The algorithm removes duplicated and low-quality content from the index.

Another example would be RankBrain. By using artificial intelligence, RankBrain interprets Google search queries.

The search engine will also display chocolate truffle cake recipes if you search for chocolate cake recipes, for instance.

By crawling websites with Panda and RankBrain, Google presents the most relevant and high-quality search results on top of search engines.

Implement the Barnacle SEO Strategy

MUHAMMAD S

Muhammad Shoaib – SEO Expert at eWorldTrade

Twitter: @M_Shoaib_seo
LinkedIn: Muhammad Shoaib

If you combine Quora’s traffic with traffic from Google searches, you can take your traffic generation to the next level.

Quora ranks on the first page of Google for literally hundreds of thousands of questions.

Thousands of users can find your answer on Quora, and Google can also find it.
Search for your keywords in the top ten organic results using tools such as SEMRush, which provides a list of the keywords Quora ranks for.

Get more Quora referral traffic with these tips:

  • Look for questions with a high number of followers when choosing your questions to answer. Every time a new answer is posted to a question, followers will be notified. To ensure a decent-sized audience in the long run, pick questions with at least 15 followers.
  • Your profile can be optimized by adding a description of your qualifications and a link to your website. When users read the answers you’ve provided, they will want to know more about you. If there’s no way to get to your site in your bio, don’t disappoint them.
  • You may lose credibility if you make too many calls to action. Leaving affiliate links and too many off-site links that lead people off of Quora can result in suspension and even ban.

Longform in the Way Forward

MANAN SHAH

Manan Shah – Co-Founder and CEO at Recruiterflow

Twitter: @mananshah212
LinkedIn: Manan Shah

Today’s consumers are highly value-driven and they know exactly what they need from a product/solution.

Churning out articles, keyword stuffing, and sticking by the SEO rulebook are really things of the past.

Especially post COVID, companies have shifted their focus on delivering excellent user experience by identifying touchpoints in the customer journey where users get confused, struggle, stuck, or leave, understanding user behavior more closely, and leveraging data analytics to provide customers with personalized content they genuinely want to engage with.

At Recruiterflow, we pivoted our content and SEO strategy in 2021 trying to understand our user behavior and past interactions with the website.

This led to three major changes:

  • We create more long-form content based on relevant long-tail keywords and user interactions.
  • We update our older ranking blog posts every quarter with fresh content, industry expert insights, and data – this helps us pick up on lost traffic, keywords, and even conversions.
  • We focus on localized content based on Google analytics, google search console, and Ahrefs data. This way, we’re able to capture our target audience and convert them into paying customers even faster.

Another super important SEO asset for us is search page features and combined with long-form content, you have a higher chance of getting them. And the longer users stay on your content, the higher engagement and lower bounce rates you’ll get, which are critical signals for your SEO performance.

Final Words

I hope you enjoyed reading this post with SEO Tips for 2022.

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