Email newsletters are becoming very popular for companies who want to keep clients informed of all the latest and greatest in their industry.
You might not realize, but for 81% of B2B marketers, email newsletters are the most-used type of content marketing.
If you’re wondering where you can catch up on the latest marketing information, there are plenty of digital marketing newsletters to choose from.
The problem is, how do you find the best ones to get delivered to your inbox?
Rather than subscribing to dozens of different newsletters to help you find the best one, spend a few minutes reading this post and take your pick from our list of the best marketing newsletters to subscribe to.
Marketing Brew – Best for Marketers and Advertisers
Marketing Brew publishes its marketing newsletter three times a week, on Monday, Wednesday, and Friday.
It’s an excellent place to start looking for all the latest information about advertising in general and, more specifically, marketing.
Its sister publication has been popular among millennials for many years for delivering updates on news and politics.
On the other hand, Marketing Brew cuts out all the unnecessary chatter and dives deep into how events around the world affect the marketing industry.
Other sister publications include Retail Brew and Emerging Tech Brew, both of which provide valuable insights and updates on more specialist topics.
- It’s suitable for marketing and advertising professionals, mainly Gen Z or Millennials.
- Marketing Brew publishes three times weekly, on Monday, Wednesday, and Friday.
- Its sister publication, Morning Brew, has over 2.4 million subscribers.
- Tech Brew, a sister newsletter, is valuable for most marketers as it often shares the latest updates on major players such as Google, Facebook, and TikTok.
The Hustle – Best Daily Newsletter for Marketing Professionals
The Hustle is a daily newsletter that provides bitesize, quippy news on various professional industries, including marketing.
Most of the emails are short features, but occasionally the Hustle writers do more in-depth pieces on specific trends.
This newsletter has a very youthful approach, so it’s possibly better suited for millennials and Gen Xers.
- The Hustle is easy to digest.
- Subscribers can learn about various global industries, not just marketing.
- It’s managed to grow its following with incentivized signups and referrals.
- Currently, it has more than one million subscribers.
TL;DR Marketing – Best for Digital Marketers and SEO Professionals
TL;DR stands for “Too Long; Didn’t Read” and is a fun name that’s been given to daily digital marketing newsletters from the owner of the website Saijo George.
Subscribe for the TLDR newsletter, and every day you’ll receive the latest digital marketing news from the previous day.
Each item of digital marketing news is conveniently tagged so you can easily filter for what interests you most.
The website and newsletters include multiple sections, including SEO, paid media, social media, tips and tricks, and general marketing information.
However, the main focus is SEO.
- TL;DR is completely free once you’ve signed up for the newsletter.
- You get complete access to the main blog pages, and nothing is withheld.
- Newsletters are updated daily, except for weekends.
- It is run by someone who works in SEO.
Exploding Topics – Best for Marketing Entrepreneurs
What makes Exploding Topics stand out is that it crawls millions of searches, forums, and mentions across the internet to find the next big thing(s).
The Exploding Topics newsletter is free, and a 14-day Pro only costs $1.
The newsletter brings nuggets from the Exploding Topics website direct to your inbox.
On Tuesdays, the Exploding Topics Tuesday newsletter delivers six hot new trends every week and is jam-packed full of insight and commentary.
- Exploding Topics is easy to use.
- Newsletters are sent out weekly.
- It can help content strategy and inspire new product development.
Content Marketing Institute – Best for Content Marketing Insights
Content Marketing Institute’s newsletter service is called This Week in Content Marketing.
It’s perfect if you want to keep up with the latest content marketing trends.
The newsletter compiles articles from the main Content Marketing Institute website, news from the marketing world, and current job listings.
In addition, it gives you an inside look at what’s changing with content marketing and how to keep up with the changes.
In addition, Content Marketing Institute will also deliver a daily blog post, community news, details of events, general promotions, and training directly to your inbox.
- Content Marketing Institute is the de facto standard for content marketing newsletters.
- The weekly newsletter is delivered free to your inbox.
Non-Obvious Insights – Best for Ideas Out of the Box
Non-Obvious Insights is the brainchild of Rohit Bhargava, a marketing strategist who worked for Ogilvy and Leo Burnett before setting out on his own.
He aims to teach others to be more open-minded with their thinking.
In the newsletter, he explores trends usually outside mainstream media reporting.
In addition to the weekly newsletter, he also releases a yearly recap of the top 15 trends you should be paying attention to.
However, if you subscribe to his newsletter, you’ll be able to watch the trends develop and maybe take advantage of them before your competitors.
- The newsletter is sent out once a week and features 5-6 new stories selected from hundreds of sources.
- More than 25,000 subscribers read Non-Obvious Insights every Thursday.
- The stories are meant to encourage you to be more open-minded.
Ariyh – Best for Evidence-Based Marketing Tips
Ariyh is a newsletter service that gives you marketing tips based on evidence twice per week.
You’ll get a short, actionable tip based on a research paper twice per week if you choose to subscribe.
On Tuesdays, it’ll be research published in the last month.
While on Thursdays, it will be research published in the past but overlooked by marketers.
Most of the research falls under the umbrella of behavioural science, spanning psychology, neuroscience, and economics.
Currently, the Ariyh newsletter is free.
Although there is mention of charging in the future.
- Ariyh provides 3-min actionable tips based on the latest marketing science.
- The research comes from the best business schools in the world.
- There are no biased opinions or sketchy data.
Chartr – Best for Data-Driven Insights
Chartr is a newsletter that delivers insights in the form of charts.
Some are meant to be fun, but generally, the idea is that they’ll spark an idea and make you look closely at specific trends.
On occasion, the data will relate to current news and give you a new perspective on what’s happening.
- At times it can give you a different perspective.
- Uses charts that help marketers look at and utilize data in new ways.
- The newsletter is free and takes just five minutes to read.
MarketingProfs – Best for Variety of Marketing Resources
The newsletter you receive from MaketingProfs doesn’t specialize in any particular niche.
It is released daily and includes a wide variety of information, including lessons, insights, and daily advice.
In addition, there are articles, training, seminars, and a wealth of other resources.
You’ll also have access to forums for all members where you can discuss your marketing experiences with other like-minded people.
- MarketingProfs has around 600,000 members.
- Newsletters are released on a daily basis.
- Access to forums is an additional feature.
- This favoured marketing resource provides how-tos, videos, infographics, surveys, and much more.
Failory – Best for Startup Founders
While it’s good to look at marketing successes, seeing where companies have failed is just as valuable.
This is where Failory comes in because it focuses on failures rather than successes.
The content takes the form of both blogs and podcasts, and the aim is for subscribers to learn from others’ mistakes.
There’s an old adage that sums up what this newsletter is all about:
“A smart man learns from his own mistakes. A wise man learns from the mistakes of others.”
- Over 10,000 startup founders currently read the Failory newsletter.
- Insights into business failures can be fascinating.
- Use it to help you avoid pitfalls such as lack of experience and mismanagement of funds.
If you want to stay up-to-date with the latest trends, email marketing newsletters are a valuable source of information.
Subscribe to one or more of the newsletters in this list, and you won’t need to waste your time searching social media and the web for insights.
Instead, they’ll arrive in your inbox in time for your morning coffee.