Webinars are also known as live classes, online workshops, and virtual training, and they’re a great way to grow your audience as part of your marketing strategy and sales funnel.
They also provide an opportunity to reach a new audience.
Even a novice can make a webinar easily without breaking the bank.
If you still need convincing, check out the following webinar stats, trends, benchmarks, and facts for 2023.
Interesting Webinar Marketing Statistics and Facts 2023
- For 60% of businesses, the aim is to convert users into paying customers, and they design their webinars accordingly.
- More than half of B2B professionals watch webinars every week.
- The best days for hosting a webinar are between Tuesdays and Thursdays.
- According to customers, on-demand viewing is the most valuable addition to a webinar’s features.
- According to 89% of marketers, webinars outperform all other channels when it comes to creating qualified leads.
- Projections are that the webinar market will reach $800 million by 2023, which is a 46.2% increase from the $547 million the market achieved in 2015.
- B2B marketing experts generate from 500 to 1,000 leads per webinar.
- The average duration of a webinar is 39 to 60 minutes.
- Use the following five webinar metrics to determine the success of your event: Attendance, lead generation, audience engagement, and retention, increased brand awareness, and audience feedback.
- Marketers say that webinars are cost-effective because they lower the cost-per-lead.
- Professionals say that video-based learning is the preferred format.
- Viewers watched three times more webinar content in 2020 than they did the previous year.
- 75% of marketers say webinars extend brand reach.
- Host your webinars on your company domain, and they will generate three times more audience participation.
- When visitors were asked what they liked to see most, 22% said it was the host or presenter taking questions from the audience.
- Consumers say they are 27% more likely to sign up for a webinar that teaches them something about a hobby or passion.
- 18% of consumers say they would attend a webinar teaching them something about their industry or career.
- Because of their on-demand nature, the average attendance rate of automated webinars is 65%, which is 31% to 46% higher than the industry average for live webinars.
- When registrants of automated webinars are presented with the choice of joining a session on-demand or choosing a later session that fits their calendars, 74% choose on-demand.
Webinar Registrations Statistics 2023
- The average number of registrants for a webinar is 260.
- On average, you can expect 40% to 50% attendance rates.
- In general, 54% of people sign up at least eight days before an event.
- 46% of registrations take place within one week of the event.
- Emails are the most effective way to promote webinars, and Wednesday is the best day to send promotional emails.
- The response rate for emails sent on a Wednesday is 22%.
- You can expect your webinar attendees to be more engaged if you remember the four U’s: useful, urgent, unique, and ultra-specific.
- If recordings of a webinar are available, you can still expect 47% views up to 10 days after the event.
- 73% of signups come from solicitations through an email account.
- Your company website and blog could deliver up to 15% of registrations.
- You can get up to 15% of registrations through social media platforms such as Facebook, Twitter, and LinkedIn.
- 28% of people watching webinars waited until after the registration period to sign up.
Webinar Attendance Facts and Statistic 2023
- Sending an email to remind participants of your event could increase attendance rates by 20%.
- The best time of the day to send emails promoting your webinars is between 8 am and 12 pm.
- The golden hour for webinar attendance is 9 am, with a 14% success rate.
- Thursdays rank as the most popular day of the week if you want to organize a webinar with 19% attendance.
- The prime time to accommodate viewers from around the world is to start your webinar between 2 and 4 pm in the time zone where you expect most of your audience to be listening.
- 33% of webinar sign-ups occur on the day of the webinar.
- Out of 100 registrants, you can expect an average attendance rate of 40-50%.
Webinars for Businesses Statistics 2023
- Webinars are used by 60% of businesses for the purpose of moving people through the whole customer lifecycle.
- 31% of businesses use webinars for customer training and onboarding.
- 29% of businesses use webinars for demand generation and digital marketing.
- 41% of marketing professionals either participate or attend webinars. However, 83% of them say they are very effective.
- You could double your sign-up rates by offering on-demand webinars rather than the standard format.
- Around 73% of B2B marketers say that webinars produce high-quality leads.
- According to recent surveys, B2B marketing professionals rely on webinars and other virtual events more than B2C marketing experts.
Webinar Consumer Behavior Statistics 2023
- Almost 50% of webinar attendees prefer sessions that last 45 minutes.
- 92% of webinar attendees say they would like live question-and-answer sessions before the webinar ends.
- On average, 40% of webinar listeners pay attention from the beginning to the end.
- If you give attendees the option to download presentation slides, 50% of your audience will take advantage.
- 25% of webinar attendees use their mobile phones.
- On average, between 2% and 5% of attendees will go on to buy from your business.
- 78% of buyers will be put off if your webinar is too salesy or marketing-focused.
- 32% of attendees say they feel more engaged when the host is passionate.
- 62% of buyers will request a demo from sales departments after a webinar.
- 89% of attendees go on to check additional content on a vendor’s website after viewing a webinar.
- 86% of attendees choose to download attachments or resources.
- 83% of webinar users share the content with colleagues.
- 80% of webinar watchers view a competitor’s content.
- Post-webinar feedback is essential for hosts, so make sure you follow up with attendees.
- 69% of webinar watchers find resources beneficial when watching webinars.
Webinar Production by Industry Benchmark
- In 2019, 29% of all webinars were hosted by software, technology, and SAAS companies.
- 1% of all webinars are produced by non-profit organizations.
- Industries like travel, tourism, and real estate produce just 2% of webinar content.
- Webinars are prevalent across a wide variety of industries but are particular favorites within the B2B space.
- 52% of B2B marketing professionals incorporate webinars into their content marketing strategy.
- 49% of B2B buyers engage with video content before buying.
- 67% of webinar marketers have chosen to increase their webinar investment since the coronavirus outbreak.
- Financial services produce 12% of webinars.
- Consulting services produce 11%.
Average Attendance by Industry Benchmark
- The pharmaceutical industry has the most success when it comes to webinars, with a participation rate of 63%.
- The industry with the lowest participation rate is advertising at 33%.
- Marketing webinars have an average attendance rate of 44%.
- Training webinars get 44.79% conversions.
- 91% of B2B professionals rank webinars as their favorite content format.
Webinar Statistics for Costs and Spending
- On average, a webinar platform plan can cost between $150 and $500 per month if you use a company to host your webinars.
- Apart from software, hosting a webinar requires only three things: A good microphone ($50 to $250), a top-quality webcam ($100 to $200), and lights ($30 to $100).
- The average cost of a webinar ranges from $1,000 to $3,000.
- Webinar data can cost as little as $100 to make and distribute.
- Free software is available if you want to host webinars, but you probably won’t get the results you’re hoping for.
Webinar Conversion Rate Statistics
- The highest conversion rates among all job levels are from practitioners (people actively engaged in an art, discipline, or profession, especially medicine).
- Communication webinars come out on top regarding conversion rates at 67.05%.
- The lowest registrant-to-attendee conversion rate is 30.79% for education-oriented webinars.
- If your webinar takes place in the morning, it will be 93% more successful.
- Only 34% of webinars use polls.
- People tend to only commit to one webinar each week.
Webinar Content Statistics
- A webinar that lasts 60 minutes will attract more viewers than shorter webinars that last 30 minutes or less.
- 81% of webinars include time for a Q&A section.
- 28% of marketers consider simplicity and ease of use as vital for customer engagement.
- Live broadcasts are the preferred webinar session, with 59% of webinar watch ratings.
- Webinar trends indicate that 79% of webinar data is video.
- If the sign-up process is complex, it will lower the number of registrants.
- 34% of attendees show an interest in polls while watching a webinar.
- Aside from the host’s energy and interest, other crucial elements include the use of visuals (15%) and the content’s relevance to the topic (38%).
- 56% of hosts broadcast live video and make it available for on-demand viewing.
Webinar Statistics About Best Practices
- 57% of marketers run as many as 50 webinars in a year.
- To help them stand out from the crowd, 28% of marketers choose to improve audience interaction with the help of polls, votes, and questions.
- 36% of attendees watch pre-recorded webinars, while 5% watch both on-demand and live webinar series.
- 91% of businesses say that pre-recording saves time and energy.
- 67% of webinar attendees say the most important thing is for presenters to be passionate and engaging.
- Creativity and uniqueness have a considerable impact on the number of webinar leads.
Webinar Software Statistics
- 80% of webinar attendees prefer to watch using a Windows operating system, while 18% use Apple devices and only 2% are on Android devices.
- 45% of people watching webinars use Edge or Internet Explorer, and 39% use Google Chrome.
- 33% of marketers make interactive tools a priority when hosting webinars.
- 74% of people will use a designated webinar hosting software tool rather than Vimeo or YouTube, which are more general video-sharing platforms.
- 91% of people prefer to watch webinars on a desktop.
- 50% of webinar hosts use a webcam and webinar software beforehand for recording their webinars.
Webinar Promotion Statistics
- 45% of marketers choose to use emails for promoting their webinars.
- 65% of entrepreneurs decide to promote their webinars by sending an email.
- If you promote your webinar four weeks in advance, you can expect 12% more registrations.
- The most highly rated form of webinar title is a list, for example, 10 Little Known Ways to [blank].
- The second most popular form is the “how-to” structure.
- If you host a webinar on weekends, you might only get 3% of invitees that attend.
- Not promoting your webinar early and often enough is one of the most common pitfalls.
- Automated webinars often do not perform as well as live webinars.
- The top-performing data science webinar is Data Science vs. Data Engineering – Can you really separate them? With 4500 attendees.
You might be interested to check those related posts as well:
- 155 Essential eCommerce Statistics 2023 [Facts and Trends]
- 99+ Useful SaaS Stats 2023 [Facts and Trends]
- 40+ Useful Live Chat Stats 2023 [Facts and Trends]
What is the average attendance rate for a webinar?
The average attendance rate is 40%. Although some research suggests that the average attendance rate for a webinar can range from 15-50%, this number can be higher or lower depending on the topic, quality of presentation, and other factors.
What is a good webinar attendance rate?
A general rule of thumb is that you can expect between 35% and 45% of people registered for your online event to turn up to the live version.
What is a good conversion rate for a webinar?
A good conversion rate to aim for is between 20 and 40% of webinar attendees becoming qualified leads.
How many people usually attend a webinar?
The average number of attendees is 148, which means you’ll need to get 500 people to register to be able to expect that number to actually participate.
Hosting a webinar brings many benefits, for example:
- Location independence: they are an excellent remote alternative to in-person events.
- Scalability: you can simultaneously speak directly to hundreds, possibly thousands of people.
- Variety: the only limit is your knowledge and imagination.
- Real-time feedback: viewers can type in questions and comments as soon as your webinar is underway.
- Audience attention: viewers typically pay close attention just in case they miss something.
- Trust: you’re giving your business a human face, which helps forge stronger bonds with your audience.
- Leads: webinars are an incredible source of new leads.
The statistics in our list show what a powerful tool webinar can be. Not only are they popular with audiences, but they also generate leads, have a high conversion rate, and deliver a significant ROI.
The figures also show you that you need to put in some effort in planning and promoting your webinars because a haphazard approach just won’t work. Statistical analysis and research also have a part to play.
We used a variety of statistical methods and took inspiration for this post from several different resources. The list includes:
- Cloud Income
- Webinar Care