43 Amazing Rakuten Stats and Facts [Usage & Revenue] 2024

Rakuten, known as “Japan’s Amazon,” is the 3rd biggest eCommerce marketplace company in the entire world.

It can be hard to piece together exactly what Rakuten does, and that’s precisely because they offer products and services across just about every sector and every industry you can think of.

Let’s take a look.

General Rakuten Stats and Facts 2024

  1. Rakuten Group Inc. is a Japanese corporation comprising several different companies
  2. Hiroshi Mikitani founded the Rakuten Group, Inv. In 1997 in Tokyo, in the Setagaya ward
  3. Products and services Rakuten provides include financial services which use financial technology; they also provide digital content and communications services like Viber (a messaging app), Kobo (the eBook distributor), and the 4th largest Japanese mobile carrier Rakuten Mobile
  4. Additional services provided by Rakuten include food delivery, online cash-back, travel booking, marketing, and data analysis, online surveying, FinTech services like digital wallets and credit cards
  5. Rakuten Group, Inc. comprises companies such as Rakuten Basketball, Rakuten TV, Rakuten Shopping, Rakuten Web, Rakuten Card Co. Ltd., Rakuten Travel, and more

Rakuten Market Share Statistics 2024

  1. Rakuten has made significant investments (or bought wholesale) in various competitors in countries all around the world
  2. Rakuten Group, Inc. is the 3rd largest eCommerce marketplace company in the entire world

Rakuten User and Demographics Statistics 2024

  1. Rakuten operates in 30 countries and independent regions worldwide
  2. Rakuten had about 90 million registered users worldwide as of June 2017
  3. Rakuten serves over 1.4 billion members in more than 70 businesses

Rakuten Stats and Facts

Rakuten Usage Statistics 2024

Rakuten Web Usage Stats

  1. There are currently (as of 2022) about 4,015 websites that use Rakuten web hosting services, with another 3,652 sites which use Rakuten historically
  2. Popular websites which use Rakuten Advertising include msn.com, cnet.com, nypost.com, usatoday.com, buzzfeed.com, gamespot.com and techradar.com

Rakuten Shopping Usage Stats

  1. Around 48.8% of households in Japan in 2022 do the majority of their shopping online
  2. Alongside Yahoo Japan and Amazon, Rakuten is Japan’s leading online brand in its home country; its success has been spurred on by the ongoing COVID-19 pandemic of 2020-22
  3. Back in 2014, Rakuten had already amassed over 40,000 online merchant sellers

Rakuten TV Stats

  1. 5 million people use Wuaki, or Rakuten TV, including 1 million users in the UK
  2. Rakuten TV is available in 12 counties and has 400,000 registered users

Rakuten Employee Statistics 2024

  1. The Group employs somewhere in the region of 28,000 employees
  2. In 2019, Rakuten employed 17,214 people worldwide

Rakuten Advertising Statistics 2024

Rakuten Advertising Statistics

  1. Rakuten Advertising is used by less than 0.1% of all websites
  2. Rakuten Group Inc.’s survey branch – Rakuten Insight – carries out 10,000 different projects a year and is available in 60 countries
  3. Rakuten Advertising invests in premium ad units (digital, print, and national TV)
  4. Rakuten Advertising spent under $100 million on advertising in 2021

Rakuten App Stats 2024

  1. As of May 2022, the Rakuten “Cash Back & Deals” app had been downloaded over 100,000 times in the USA alone

Rakuten Revenue Statistics 2024

  1. Rakuten’s IPO took place on the Japanese Stock Exchange on 19 April 2000, at which time Rakuten had 2,300 online stores in its marketplace, and 95 million page views per month
  2. Forbes included Rakuten on its list of the world’s ‘Top 100 Digital Companies’ in 2019
  3. Forbes included Rakuten in its ‘World’s Most Innovative Companies’ list in 2017
  4. Rakuten Group’s net revenue was 1.7 trillion JPY in 2022, which equates to $12.55 billion US dollars
  5. Rakuten’s revenue for the e-commerce portion of its businesses in 2022 was recorded at 712 billion JPY, or $5.26 billion USD
  6. Rakuten’s revenue has climbed steadily since 2009 (and probably before), from 298.2 billion yen in that year to 1.455 trillion yen in 2020
  7. Rakuten stock prices have, over 2021-22, ranging from highs of $11.40 to lows of $4.33
  8. 2022 Rakuten profit margins are at a negative -13.75%, with operating margins at a loss of -21.38%
  9. In the 2021-22 fiscal year, Rakuten reported a gross profit loss of 284 billion JPY, or $2.1 billion USD

Rakuten vs eBay Stats 2024

  1. Rakuten, whilst similar to eBay, is not always quite as large or successful
  2. Rakuten has a current (2022) profit margin of 11.58% versus eBay’s 113.26%
  3. Rakuten debt is currently much higher than eBay’s
  4. Rakuten’s revenue in 2022 is $12.77 billion, compared to eBay’s $10.26 billion
  5. Recently (as of 2022), Rakuten’s market performance has been “Very Weak” versus eBay’s “Modest” market performance

Things You Didn’t Know About Rakuten

  1. Interestingly, Spanish soccer club Barcelona FC and basketball legends Golden State Warriors are both sponsored by Rakuten
  2. Rakuten Group, Inc. is often referred to by westerners as “the Amazon of Japan” as a simplified way to relate the company’s operations to the western mindset
  3. The founder of Rakuten, Hiroshi Mikitani, is a former banker who was educated at Harvard and apparently envisioned Rakuten as an “online shopping mall” which offered empowerment to merchants rather than strictly controlling the appearance
  4. In Japanese, the word “rakuten” means “optimism”
  5. The UK’s Environmental Investigation Agency (EIA) criticized Rakuten in 2014 as the world’s biggest online retailer of whale meat and elephant ivory. As of July 2017, the sale of these items on Rakuten has been banned

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How successful is Rakuten?

Rakuten is extremely successful.

It is the 3rd largest eCommerce marketplace in the entire world, alongside eBay and Amazon. Despite this, however, it has been reporting losses in its gross profits for a year or two.

How much can you earn on Rakuten?

The amount you can earn on Rakuten Shopping (the Group’s eBay equivalent) depends entirely on the success of your independent business. Since retailers use Rakuten to advertise and sell their products, it is up to you as to how much you want to make.

What is the average salary for a software engineer at Rakuten?

Generally speaking, the salary for a Rakuten software engineer is around $90,000 (90K) US dollars per year, including mean benefit packages and so forth.

Since Rakuten is such a successful company, operating entirely online, it makes perfect sense that its software engineers should be well compensated.


Rakuten has been dominating not only the Japanese market but the world market as an eCommerce marketplace since its inception in 1997.

Today, the Rakuten Group, Inc. has branched into myriad sectors and found success in those, as well.


Below is a full list of the sources used in the writing of this article:

  • Wikipedia
  • Macro Axis
  • Statista
  • Trends
  • W3 Techs
  • Insight
  • Expanded Ramblings
  • Dollphine
  • Finance
  • Glassdoor
  • Advertisers

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