How to Become a Digital Beauty Writer

Becoming a blogger is a popular choice among aspiring writers. There’s certainly no shortage of topics, and who doesn’t love to write about beauty? With the explosion of blogging, there is a wide audience just waiting to become encapsulated by your writing.

In this article, we will feature a comprehensive strategy to become a digital beauty writer and start earning money from your blog in the near future.

What is a Digital Beauty Writer?

A digital beauty writer is a professional who specializes in writing and creating content related to beauty and cosmetics for digital platforms such as websites, blogs, social media, and online publications.

They are responsible for researching, writing, and editing articles, product reviews, tutorials, and other forms of beauty-related content to engage and inform readers interested in beauty.

How to Become a Digital Beauty Writer?

This can be a long and arduous process of growing an audience but, fortunately, there are a number of tips and productivity hacks you can use to start writing like a pro today.

How to Become a Digital Beauty Writer

Pick a Site Name

One of the most exciting parts of starting a beauty blog is getting to create your own name for the site! This is your brand’s origin, so be sure to put a decent amount of time into thinking up a powerful name.

Try to focus on what you want your blog to represent. 

Many beauty bloggers opt to name their blogs after themselves, which is a great strategy. However, you could also name the blog something to do with beauty itself. A playoff on a clothing line or something regarding the type of beauty you will write on.

Do you see yourself being a product reviewer? Merely discussing trends in the beauty world? Pick a name to reflect your blog accurately. 

Register a Domain and Get Blog Hosting

After deciding upon a name, now comes the big day: getting a domain and your website all set up.

There are a number of domain registries, such as GoDaddy, where you can get your very own custom domain for a small price per year. Try to make the domain you choose the same as the site name you have picked.

This will make it easier for potential visitors to learn the name you have chosen and will represent your brand better as well. 

While it’s certainly not a requirement, finding a URL with “.com” typically fares better. 

Going further, after finding a domain that you like, you’re going to need to actually partner with a web host and link your domain to the website they give you. 

HostGator is a popular example that has an introductory offer of only $3.50/month at the moment and offers a one-click WordPress installation. For those unfamiliar, WordPress is how you will accomplish the next step on this list.

Design a Theme For Your Site

As alluded to, now is the time to design your site. Keep in mind that this step may take the longest out of the entire list. The instructions outlined in Start a Blog are easy to follow and ideal for anyone new to the blogging game.

You want to put a lot of effort into designing your site as this is going to be the brand you work with for potentially years. 

Using WordPress, you can design colors, layouts, and so much more when it comes to your new website. In essence, web hosts and domain registration just give you the bare bones of a website.

WordPress is where you bring your site to life. 

Look up successful beauty blogs on the Internet and take a look to see how other bloggers have designed their sites.

Obviously, don’t copy another blogger, but you can certainly use their pages for your own inspiration. If your domain name is something other than your personal name, consider matching the theme to whatever it is you have made your domain. 

Install Plugins to Help Track Analytics

To be successful at blogging, knowing your analytics is extremely important. Take the time to install a number of add-ons through your web host that will allow you to track visitors to your site and view how long they stayed on certain pages.

By doing so, you can begin to see what aspects of your website you may need to redesign. This will also tell you which of your posts are the most popular and give you a good indication as to which topics you should keep blogging about.

Overall, you don’t want to spend a large amount of time writing on topics that won’t resonate with an audience.  

Some of the best analytics tracking plugins include features that display top-ranking articles and even track visitor behavior to help you make better posting decisions. 

Stay Up to Date With Beauty Trends

As a blogger, consistency is everything. You are going to need to publish your work often if you want to receive any views on the Internet. This is the only way your blog’s name will get known.

Make sure you are keeping up to date on all things beauty and know what are the popular things being discussed. Here is an excellent list of the 30 best beauty blogs and bloggers that is regularly updated. It will help you keep tabs on the latest trends and serve as an awesome resource for inspiration.

You can imitate these posts and add your own spin to them or simply use the keywords and create entirely new articles around those keywords. 

Use Google to your advantage and type common questions you believe people would search. What are the results at the top of the page? The only way you will always have a topic to write about is through constant research and review.

Pick a Niche 

So, here you are. You’ve created a website and designed an amazing landing page for all of your visitors. The only thing you need to do before starting your writing is to determine what niche you want to enter. 

In general, choosing a single niche is the best strategy as it allows you to exhaust single topics and become an expert in those fields. However, if there are a number of beauty topics you feel passionate about then by all means write about them.

The only important thing is that your readers know what to expect when they visit your site. If you can accomplish this, you will certainly be growing an audience faster than you would ever expect.

As a whole, try to write about what makes you passionate, and the followers will gradually come. 

Learn How to Format Blogs

There is a specific recipe for success when it comes to blogging online. This is directly due to the fact that search engines expect you to be writing a certain type of article. 

The most important fact is that your writing is relevant to the title or any headers you include in a post. Before getting too far ahead, be sure you are including a header and title in every single post. 

There’s no right or wrong when writing short vs. long content, but if the topics you write on don’t need explaining, try to keep them under 1,000 words.

However, if you write a more in-depth piece, aiming for over 2,000 words can help you rank higher on search engines. 

As a note, backlinking and internal linking are two fantastic ways to drive traffic to your new blog. If you include a link in any of your writing, though, it’s extremely important that the links pertain to the general context of the text. 

Otherwise, Google or another search engine may view these as spammy links and rank your article lower on the search results page. Don’t be afraid to reach out to popular bloggers and ask them for any tips they may have for someone just starting out.

Bloggers are a friendly group of people and will often give you a hand learning how to construct your blogs. 

Focus on Social Media Advertising

One of the biggest assets beauty bloggers have is social media. With billions of users active monthly, there is a large audience that you can take advantage of.

Assuming you are willing to invest initial capital into advertising expenditure, you can drive traffic to your blog from one or more platforms. Additionally, simply creating a social media account for your blog can help you ramp up traffic. 

Post photos that are related to your beauty niche and interact with other famous beauty bloggers. Without a doubt, this is one of the best ways to get your name in front of more eyes. 


Digital beauty writers are one of the biggest demographics in the blogging world. Without a doubt, there is a massive audience for this topic and there likely always will be. Take advantage of this opportunity and use the tips above to get your new blog set up.

Be warned: blogging can be a long journey before you start to see any real progress.

Don’t let this deter you. If you are truly passionate about beauty and enjoy blogging, then this can potentially be a real profession for you, given enough time. Dedicate yourself to growing a blog and audience today and earn the career you’ve been looking for.


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