180 Best Clever Business Tagline [and Slogan Examples] 2024

The right tagline or slogan can do wonders for your business. It can catch your customers’ attention, incite curiosity, and even inspire them to take action.

It can also increase brand awareness by conveying what your brand is about in just one catchy phrase.

However, coming up with a unique business slogan and tagline for your business can be tricky. It’s pretty common for business owners to get stuck when doing so!

If you’re struggling to come up with the right business tagline, some inspiration from other successful businesses could help you generate ideas that can truly resonate with your target audience.

To help you find inspiration, in this article, we’ve compiled a list of over 180 business taglines and slogans.

So take a look at the famous taglines of the world’s most recognized brands and get a few ideas of your own!

What is a Business Tagline?

A business tagline is a short phrase that sums up your business and provides a little bit of information about the products or services you provide.

It’s typically used to distinguish your brand from others and explain what you do. It can be used in all kinds of marketing materials, from newspaper ads through email signatures to social media posts.

A good tagline sets you apart from competitors, tempts potential customers, and maybe even convinces them to buy your product or service.

But what makes a good tagline?

The best taglines often include the following:

    • They’re simple
    • They’re memorable
    • They create an emotional connection with the customer
    • They communicate company values or services
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Tagline vs. Slogan

While people often confuse taglines and slogans, they are not the same thing. A tagline is a short phrase that communicates your brand’s core message.

A tagline should be written to fit the brand and speak to customers’ needs.

A good example of this is McDonald’s tagline:

“I’m lovin’ it.”

It speaks to the emotional aspect of eating their food while also communicating their new brand message.

On the other hand, a slogan is a short phrase or series of words that advertises or promotes a product or company.

Generally, slogans are used in marketing and advertising campaigns to differentiate one product from another and to build brand awareness for products and companies.

For example, Wendy’s “Where’s the beef?” campaign was a slogan created in 1984 to call out other fast-food chains.

A business tagline is a short phrase that sums up your business and provides a little bit of information about the products or services you provide.

How Do You Write a Business Tagline?

Writing a business tagline is one of the core steps in naming your new venture. It’s a short but powerful phrase that helps customers understand what you do, who you are, and what you stand for.

It’s also one of the most challenging texts to write: no pressure, but it’s got to be clear, concise, memorable, and engaging.

But don’t worry!

Here are a few tips to help you write an excellent business tagline.

Understand Your Business Goals

Before you sit down to write your catchy brand tagline, you need to have a solid understanding of your business and its goals so you can best represent them with your brand. Think about what makes your business unique and what it has to offer.

When you know what makes your business tick, writing a good tagline becomes easier since it allows you to form a concrete vision of the future of your business.

Understand Your Audience

To write an effective slogan or tagline, you need to understand who will see it. The style, tone, and message of your tagline will vary based on who your target audience is.

If you’re targeting millennials, for example, then a casual and conversational tone will be more effective than if you were trying to reach baby boomers who prefer something more formal.

The more specific niche your audience is in, the better your chances are of hitting the mark with them.

Put Your Brainstorming Cap On

A good starting point to write your business tagline is brainstorming words that your ideal customer would use to describe your company’s products or services.

With this in mind, it’s helpful to ask some of these questions:

  1. What makes your business different from the competition?
  2. Why should customers choose your product or service over another?
  3. How does your product or service make customers feel?

Be Short and Simple

A good business tagline isn’t too complicated, but it needs to pack a punch. It has to grab attention immediately, so keep it short, simple, and easy to remember.

The best business taglines are simple and to the point, making them easy for customers to remember. They also say something unique about a brand.

Turn to Tagline Generators

Tagline generators offer a second set of ideas for coming up with taglines. These are especially helpful if you’ve been struggling to come up with yours.

You can find many effective taglines or slogan generators with a simple Google search.

Check Out Your Competitors

Thanks to the internet, there’s a lot to be said for doing some research on your competitors. Looking at the business taglines for other successful businesses could help you. We’re not suggesting you should copy someone else’s or even consider writing a similar one. However, it could be all the inspiration you need to get your own creative juices flowing.

How Do You Patent a Tagline?

Taglines and slogans can be trademarked if they are truly original and creative and have a meaning that goes beyond the literal one.

What’s more, to be trademarked, a tagline or slogan must be specific to your company or product in a way that immediately brings this product or service to mind.

Generic slogans or taglines are not eligible for trademark protection.

Also, every country has different criteria requirements for trademarking business taglines.

Make sure to find out what it looks like in the country where your business operates before making any assumptions.

Most Popular Slogans and Examples of Top Business Taglines 2024

Here is a list of the most memorable business taglines that helped shape the world’s most renowned brands.

  1. Just Do It – Nike
  2. Think different – Apple
  3. A Diamond is Forever – De Beers
  4. When you care enough to send the very best – Hallmark
  5. I’d walk a mile for a Camel – Camel
  6. Quality never goes out of style – Levi’s
  7. Finger-Lickin’ Good – KFC
  8. With a name like Smucker’s, it has to be good – Smucker’s
  9. Snap, Crackle, and Pop! – Rice Krispies
  10. So easy, a caveman can do it – Geico
  11. 15 minutes can save you 15 percent or more on car insurance – Geico
  12. Belong anywhere – Airbnb
  13. The Relentless Pursuit of Perfection – Lexus
  14. The Ultimate Driving Machine – BMW
  15. The Quicker Picker Upper – Bounty
  16. The Happiest Place On Earth – Disneyland
  17. We Bring Good Things to Life – General Electric
  18. The King of Beers – Budweiser
  19. Fly the friendly skies – United Airlines
  20. Because You’re Worth It – L’oreal
  21. Think Small – Volkswagon
  22. We Are The Competition – Ferrari
  23. Confidence in Motion – Subaru
  24. Let’s Go Places- Toyota
  25. America Runs on Dunkin’ – Dunkin’ Donuts
  26. I’m Lovin’ It – McDonald’s
  27. Betcha can’t eat just one! – Lay’s
  28. When it rains, it pours- Morton Salt
  29. Taste the Rainbow – Skittles
  30. Trix is for kids – Trix Cereal
  31. The Breakfast of Champions – Wheaties
  32. Melts in your mouth, not in your hand – M&M’s
  33. Eat Fresh – Subway
  34. Red Bull gives you wings – Red Bull
  35. Got Milk? – California Milk Processor Board
  36. Have It Your Way – Burger King
  37. Can you hear me now? – Verizon
  38. The Few, The Proud, The Marines – the United States Marine Corps
  39. What Happens Here, Stays Here – Las Vegas
  40. When it absolutely, positively has to be there overnight – FedEx
  41. All the News That’s Fit to Print – The New York Times
  42. Strong enough for a man, but made for a woman – Secret
  43. The Citi Never Sleeps – Citibank
  44. Everywhere you want to be – Visa
  45. Maybe she’s born with it. Maybe it’s Maybelline. – Maybelline
  46. Hello Boys – Wonderbra
  47. There are some things money can’t buy. For everything else, there’s MasterCard. – MasterCard

Here is a list of the most memorable business taglines that helped shape the world's most renowned brands.

Examples of Top Business Slogans 2024

Here are some of the top business slogans that stood the test of time and remain as relevant today as they were when they were first introduced.

Here are some of the top business slogans that stood the test of time and remain as relevant today as they were when they were first introduced.

  1. We’re in the business… of helping yours. – Honkamp Krueger
  2. An instinct for growth. – Grant Thornton
  3. Big firm capability. Small firm mentality. – The Bonadio Group
  4. Accessible. Approachable. Accountable. – Mac page
  5. Big enough. Small enough. – Tanner
  6. Smart decisions today. Lasting value tomorrow. – Crowe Horwath
  7. Strength in numbers. – Clark Schaefer Hackett
  8. It all adds up. – Marks Paneth & Shron
  9. Turning vision into value. – Margolin, Winer & Evens
  10. Your success is our business. – Mize, Houser & Co.
  11. Behind exciting long-term growth is a boring CPA. – MGO Accounting
  12. Own your tomorrow. – Charles Schwab
  13. Trust. The feeling is mutual. – BankMutual
  14. Money. Wise. – Continental Savings Bank
  15. Fluent in finance. – Barclays
  16. Large enough to serve you, small enough to know you. – Hampton Roads Educators Credit Union
  17. Making money makes sense. – BMO
  18. Fund your future. – Legacy Bank
  19. More bank for your buck. – BOS Bank
  20. Priceless. – Mastercard
  21. Friends you can bank on. – Service 1st Credit Union
  22. Balanced money, balanced life.

Examples of Catchy Slogans 2024

If you’re looking for a catchy business slogan for your business, get inspired by these ideas.

  1. “We don’t charge an arm and a leg. We want tows.” (towing company)
  2. “We repair what your husband fixed.” (plumbing company)
  3. “7 days without pizza makes one weak.” (pizza shop)
  4. “The best way to get back on your feet – miss a car payment.” (car dealership)
  5. “No appointment necessary. We hear you coming.” (mechanic shop)
  6. Las Vegas – “Whatever happens here, stays here”
  7. De Beers – “A Diamond Is Forever”
  8. Maybelline – “Maybe she’s born with it, maybe it’s Maybelline”
  9. Skittles – “Taste the rainbow”
  10. California Milk Processor Board – “Got Milk?”
  11. New York City – “I ❤️ NY”

Taglines Showing Brand Values 2024

A business tagline can reinforce the company name and reflect your brand values.

Here are some examples of taglines that represent the company’s brand values.

  1. Lawyers you’ll swear by. Not at. – Harris Beach
  2. Experience Listens. Be Heard. – Holme Roberts & Owen
  3. Results Matter – Burr & Forman
  4. Helping Good People Do Good Things® – The Law Firm for Non-Profits
  5. Enduring Values – Barnes & Thornburg
  6. A Business Approach to Legal Service – Bernstein
  7. You’ve got ideas. We protect them. – Boyle Fredrickson
  8. IP Smart. Business Savvy. Client Connected. – Connolly Bove Lodge & Hutz
  9. The confidence to proceed. – Cozen O’Connor
  10. Great Lawyers. Great Law Firm.- Dickinson Wright
  11. Damn Fine Litigators. – Foster Townsend Graham
  12. Let Our Experience be Your Guide – Fox Rothschild
  13. Legal Knowledge. Human Wisdom. – Gardere
  14. Uncommon Wisdom. Common Sense. – Leonard Street & Deinard
  15. Masters of consistency and quality.
  16. Building the future. Restoring the past.
  17. Come home to quality.
  18. We’ll be a sensation for your next renovation.
  19. We’re the construction kings.
  20. Listen better. Plan better. Build better.
  21. Our reputation is as solid as concrete.
  22. Better designs, brick by brick.
  23. A design isn’t finished until someone is using it.
  24. Where science meets art.
  25. Practice safe design.
  26. Building on a long tradition.
  27. We do the hustle so you don’t have the hassle. – Heidi Harris
  28. Real Dreams, Real People, Real Estate – Chris and Stephanie Somers
  29. Where dreams come home. – Coldwell Banker
  30. Find Your Nook. – Nooklyn
  31. Move to What Moves You. – Halstead Property
  32. Sell it like Serhant. – Ryan Serhant
  33. A smart move. – Exit Realty

Examples of Powerful Slogans 2024

It can be hard to come up with a great slogan off the top of your head, so we’ve assembled a list of powerful business slogans to get you inspired.

  1. Advancing Lives and the Delivery of Health Care
  2. All the news that’s fit to print
  3. All you add is love
  4. American by birth. Rebel by choice.
  5. Are you a Cadbury’s fruit and nut case?
  6. At the heart of the image
  7. Be stupid
  8. Eat fresh
  9. Every Story is Unique. Every Home is Different.
  10. Expand your mind, change your world
  11. Finding newer, cleaner ways to power the world
  12. Finger licken’ good
  13. Fly the friendly sky
  14. For the men in charge of change
  15. Get N or get out
  16. Get there
  17. Good to the last drop
  18. Moving forward
  19. Never follow
  20. Nothing is impossible
  21. Outwit. Outplay. Outlast.
  22. Pioneering safety around the world
  23. Pleasing people the world over
  24. Pleasure is the path to joy
  25. Power, beauty, and soul
  26. Prepare to want one
  27. Pursuing perfection
  28. Push-button publishing
  29. Quality never goes out of style
  30. Think big
  31. Think different
  32. Think outside the bun
  33. Think Small
  34. Tide’s In – Dirt’s Out
  35. Time is the new currency
  36. To be most valued by those who most value brands
  37. Turn here
  38. Twist the cap for refreshment
  39. We find ways

Tagline Ideas for Small Businesses 2024

The following tagline ideas will inspire you to come up with a memorable and impactful tagline for your business.

The following tagline ideas will inspire you to come up with a memorable and impactful tagline for your business.

  1. Let’s make the best of both worlds… taste, and fun!
  2. You, me, and tea!
  3. You dream… We make it come true.
  4. Your plans, our goals!
  5. We have something you can’t refuse!
  6. We are someone you can’t say “No”.
  7. No fear! We are here!
  8. No more cries! We have the best of the fries!
  9. Grab us, before it’s too late!
  10. Aim high! Reach higher!
  11. One solution! One plan! One investment!
  12. A move that can change your life!
  13. We sow… you reap!
  14. Can you read it in the box? That’s exactly what you taste in your mouth!
  15. Wear a hood… become a dude!
  16. Trust us… we do care!
  17. Something you can’t get over for years!
  18. Once done, it is done forever…
  19. We don’t let you look back…
  20. Feeling dirty? We will get you ready for a party!
  21. Change your way… not your goals…
  22. Wanna have fun! Come on… Get it done!
  23. You drive… We fuel you up…
  24. Party mood? We have the perfect choice of food!
  25. Don’t you miss the chance! Groove and jazz dance!
  26. Golden offer! Use it properly!
  27. No more cry… we are there to make it all dry!
  28. Choose us and never look back…

List of Power Words to Use in Your Tagline 2024

This list of power words for taglines and slogans will help you get started with the brainstorming process.

This list of power words for taglines and slogans will help you get started with the brainstorming process.

  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot Special
  • More
  • Bonus
  • Now
  • Today
  • Results
  • Protect
  • Help
  • Easy
  • Amazing
  • Latest
  • Extraordinary
  • How to
  • Worst
  • Ultimate
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create

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Can a business have 2 taglines?

The answer is no.

The company can only have one tagline. That’s because a tagline is a representation of the brand.

However, it can have multiple slogans, especially when running different marketing campaigns.

Can a tagline be a quote?

Your tagline can be so memorable that people mistake it for a quote. But, you shouldn’t use an already famous quote as your tagline.

Also, you shouldn’t put your tagline in quotes, as it would undermine its meaning.

How many words should a tagline be?

A tagline is a super short phrase. It generally shouldn’t exceed 7 or 8 words.

This is why it’s important to use powerful words that precisely convey your message.

Do you put a period at the end of a tagline?

A period at the end of a tagline can look odd, but it can also add finality and decisiveness to the statement.

If you decide to put a period at the end of your tagline, make sure it’s used every time.


The tagline or slogan of your business is probably one of the first things potential clients see.

It can also be the last thing they remember when your service or product eventually comes to an end.

We hope that this article inspires you to come up with a creative, witty, and memorable tagline or slogan for your business. Before you settle on a tagline, try brainstorming some ideas and choose the one that represents your business the most.

Good luck!


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