The right tagline or slogan can do wonders for your business. It can catch your customers’ attention, incite curiosity, and even inspire them to take action.
It can also increase brand awareness by conveying what your brand is about in just one catchy phrase.
However, coming up with a unique business slogan and tagline for your business can be tricky. It’s pretty common for business owners to get stuck when doing so!
If you’re struggling to come up with the right business tagline, some inspiration from other successful businesses could help you generate ideas that can truly resonate with your target audience.
To help you find inspiration, in this article, we’ve compiled a list of over 180 business taglines and slogans.
So take a look at the famous taglines of the world’s most recognized brands and get a few ideas of your own!
What is a Business Tagline?
A business tagline is a short phrase that sums up your business and provides a little bit of information about the products or services you provide.
It’s typically used to distinguish your brand from others and explain what you do. It can be used in all kinds of marketing materials, from newspaper ads through email signatures to social media posts.
A good tagline sets you apart from competitors, tempts potential customers, and maybe even convinces them to buy your product or service.
But what makes a good tagline?
The best taglines often include the following:
- They’re simple
- They’re memorable
- They create an emotional connection with the customer
- They communicate company values or services
Tagline vs. Slogan
While people often confuse taglines and slogans, they are not the same thing. A tagline is a short phrase that communicates your brand’s core message.
A tagline should be written to fit the brand and speak to customers’ needs.
A good example of this is McDonald’s tagline:
“I’m lovin’ it.”
It speaks to the emotional aspect of eating their food while also communicating their new brand message.
On the other hand, a slogan is a short phrase or series of words that advertises or promotes a product or company.
Generally, slogans are used in marketing and advertising campaigns to differentiate one product from another and to build brand awareness for products and companies.
For example, Wendy’s “Where’s the beef?” campaign was a slogan created in 1984 to call out other fast-food chains.
How Do You Write a Business Tagline?
Writing a business tagline is one of the core steps in naming your new venture. It’s a short but powerful phrase that helps customers understand what you do, who you are, and what you stand for.
It’s also one of the most challenging texts to write: no pressure, but it’s got to be clear, concise, memorable, and engaging.
But don’t worry!
Here are a few tips to help you write an excellent business tagline.
Understand Your Business Goals
Before you sit down to write your catchy brand tagline, you need to have a solid understanding of your business and its goals so you can best represent them with your brand. Think about what makes your business unique and what it has to offer.
When you know what makes your business tick, writing a good tagline becomes easier since it allows you to form a concrete vision of the future of your business.
Understand Your Audience
To write an effective slogan or tagline, you need to understand who will see it. The style, tone, and message of your tagline will vary based on who your target audience is.
If you’re targeting millennials, for example, then a casual and conversational tone will be more effective than if you were trying to reach baby boomers who prefer something more formal. The more specific niche your audience is in, the better your chances are of hitting the mark with them.
Put Your Brainstorming Cap On
A good starting point to write your business tagline is brainstorming words that your ideal customer would use to describe your company’s products or services.
With this in mind, it’s helpful to ask some of these questions:
- What makes your business different from the competition?
- Why should customers choose your product or service over another?
- How does your product or service make customers feel?
Be Short and Simple
A good business tagline isn’t too complicated, but it needs to pack a punch. It has to grab attention immediately, so keep it short, simple, and easy to remember.
The best business taglines are simple and to the point, making them easy for customers to remember. They also say something unique about a brand.
Turn to Tagline Generators
Tagline generators offer a second set of ideas for coming up with taglines. These are especially helpful if you’ve been struggling to come up with yours.
You can find many effective taglines or slogan generators with a simple Google search.
How Do You Patent a Tagline?
Taglines and slogans can be trademarked if they are truly original and creative and have a meaning that goes beyond the literal one.
What’s more, to be trademarked, a tagline or slogan must be specific to your company or product in a way that immediately brings this product or service to mind.
Generic slogans or taglines are not eligible for trademark protection.
Also, every country has different criteria requirements for trademarking business taglines.
Make sure to find out what it looks like in the country where your business operates before making any assumptions.
Examples of Top Business Taglines
Here is a list of the most memorable business taglines that helped shape the world’s most renowned brands.
- Just Do It – Nike
- Think different – Apple
- A Diamond is Forever – De Beers
- When you care enough to send the very best – Hallmark
- I’d walk a mile for a Camel – Camel
- Quality never goes out of style – Levi’s
- Finger-Lickin’ Good – KFC
- With a name like Smucker’s, it has to be good – Smucker’s
- Snap, Crackle, and Pop! – Rice Krispies
- So easy, a caveman can do it – Geico
- 15 minutes can save you 15 percent or more on car insurance – Geico
- Belong anywhere – Airbnb
- The Relentless Pursuit of Perfection – Lexus
- The Ultimate Driving Machine – BMW
- The Quicker Picker Upper – Bounty
- The Happiest Place On Earth – Disneyland
- We Bring Good Things to Life – General Electric
- The King of Beers – Budweiser
- Fly the friendly skies – United Airlines
- Because You’re Worth It – L’oreal
- Think Small – Volkswagon
- We Are The Competition – Ferrari
- Confidence in Motion – Subaru
- Let’s Go Places- Toyota
- America Runs on Dunkin’ – Dunkin’ Donuts
- I’m Lovin’ It – McDonald’s
- Betcha can’t eat just one! – Lay’s
- When it rains, it pours- Morton Salt
- Taste the Rainbow – Skittles
- Trix is for kids – Trix Cereal
- The Breakfast of Champions – Wheaties
- Melts in your mouth, not in your hand – M&M’s
- Eat Fresh – Subway
- Red Bull gives you wings – Red Bull
- Got Milk? – California Milk Processor Board
- Have It Your Way – Burger King
- Can you hear me now? – Verizon
- The Few, The Proud, The Marines – the United States Marine Corps
- What Happens Here, Stays Here – Las Vegas
- When it absolutely, positively has to be there overnight – FedEx
- All the News That’s Fit to Print – The New York Times
- Strong enough for a man, but made for a woman – Secret
- The Citi Never Sleeps – Citibank
- Everywhere you want to be – Visa
- Maybe she’s born with it. Maybe it’s Maybelline. – Maybelline
- Hello Boys – Wonderbra
- There are some things money can’t buy. For everything else, there’s MasterCard. – MasterCard
Examples of Top Business Slogans
Here are some of the top business slogans that stood the test of time and remain as relevant today as they were when they were first introduced.
- We’re in the business… of helping yours. – Honkamp Krueger
- An instinct for growth. – Grant Thornton
- Big firm capability. Small firm mentality. – The Bonadio Group
- Accessible. Approachable. Accountable. – Mac page
- Big enough. Small enough. – Tanner
- Smart decisions today. Lasting value tomorrow. – Crowe Horwath
- Strength in numbers. – Clark Schaefer Hackett
- It all adds up. – Marks Paneth & Shron
- Turning vision into value. – Margolin, Winer & Evens
- Your success is our business. – Mize, Houser & Co.
- Behind exciting long-term growth is a boring CPA. – MGO Accounting
- Own your tomorrow. – Charles Schwab
- Trust. The feeling is mutual. – BankMutual
- Money. Wise. – Continental Savings Bank
- Fluent in finance. – Barclays
- Large enough to serve you, small enough to know you. – Hampton Roads Educators Credit Union
- Making money makes sense. – BMO
- Fund your future. – Legacy Bank
- More bank for your buck. – BOS Bank
- Priceless. – Mastercard
- Friends you can bank on. – Service 1st Credit Union
- Balanced money, balanced life.
Examples of Catchy Slogans
If you’re looking for a catchy business slogan for your business, get inspired by these ideas.
- “We don’t charge an arm and a leg. We want tows.” (towing company)
- “We repair what your husband fixed.” (plumbing company)
- “7 days without pizza makes one weak.” (pizza shop)
- “The best way to get back on your feet – miss a car payment.” (car dealership)
- “No appointment necessary. We hear you coming.” (mechanic shop)
- Las Vegas – “Whatever happens here, stays here”
- De Beers – “A Diamond Is Forever”
- Maybelline – “Maybe she’s born with it, maybe it’s Maybelline”
- Skittles – “Taste the rainbow”
- California Milk Processor Board – “Got Milk?”
- New York City – “I ❤️ NY”
Examples of Taglines Showing Brand Values
A business tagline can reinforce the company name and reflect your brand values.
Here are some examples of taglines that represent the company’s brand values.
- Lawyers you’ll swear by. Not at. – Harris Beach
- Experience Listens. Be Heard. – Holme Roberts & Owen
- Results Matter – Burr & Forman
- Helping Good People Do Good Things® – The Law Firm for Non-Profits
- Enduring Values – Barnes & Thornburg
- A Business Approach to Legal Service – Bernstein
- You’ve got ideas. We protect them. – Boyle Fredrickson
- IP Smart. Business Savvy. Client Connected. – Connolly Bove Lodge & Hutz
- The confidence to proceed. – Cozen O’Connor
- Great Lawyers. Great Law Firm.- Dickinson Wright
- Damn Fine Litigators. – Foster Townsend Graham
- Let Our Experience be Your Guide – Fox Rothschild
- Legal Knowledge. Human Wisdom. – Gardere
- Uncommon Wisdom. Common Sense. – Leonard Street & Deinard
- Masters of consistency and quality.
- Building the future. Restoring the past.
- Come home to quality.
- We’ll be a sensation for your next renovation.
- We’re the construction kings.
- Listen better. Plan better. Build better.
- Our reputation is as solid as concrete.
- Better designs, brick by brick.
- A design isn’t finished until someone is using it.
- Where science meets art.
- Practice safe design.
- Building on a long tradition.
- We do the hustle so you don’t have the hassle. – Heidi Harris
- Real Dreams, Real People, Real Estate – Chris and Stephanie Somers
- Where dreams come home. – Coldwell Banker
- Find Your Nook. – Nooklyn
- Move to What Moves You. – Halstead Property
- Sell it like Serhant. – Ryan Serhant
- A smart move. – Exit Realty
Examples of Powerful Slogans
It can be hard to come up with a great slogan off the top of your head, so we’ve assembled a list of powerful business slogans to get you inspired.
- Advancing Lives and the Delivery of Health Care
- All the news that’s fit to print
- All you add is love
- American by birth. Rebel by choice.
- Are you a Cadbury’s fruit and nut case?
- At the heart of the image
- Be stupid
- Eat fresh
- Every Story is Unique. Every Home is Different.
- Expand your mind, change your world
- Finding newer, cleaner ways to power the world
- Finger licken’ good
- Fly the friendly sky
- For the men in charge of change
- Get N or get out
- Get there
- Good to the last drop
- Moving forward
- Never follow
- Nothing is impossible
- Outwit. Outplay. Outlast.
- Pioneering safety around the world
- Pleasing people the world over
- Pleasure is the path to joy
- Power, beauty, and soul
- Prepare to want one
- Pursuing perfection
- Push-button publishing
- Quality never goes out of style
- Think big
- Think different
- Think outside the bun
- Think Small
- Tide’s In – Dirt’s Out
- Time is the new currency
- To be most valued by those who most value brands
- Turn here
- Twist the cap for refreshment
- We find ways
Tagline Ideas for Small Businesses
The following tagline ideas will inspire you to come up with a memorable and impactful tagline for your business.
- Let’s make the best of both worlds… taste, and fun!
- You, me, and tea!
- You dream… We make it come true.
- Your plans, our goals!
- We have something you can’t refuse!
- We are someone you can’t say “No”.
- No fear! We are here!
- No more cries! We have the best of the fries!
- Grab us, before it’s too late!
- Aim high! Reach higher!
- One solution! One plan! One investment!
- A move that can change your life!
- We sow… you reap!
- Can you read it in the box? That’s exactly what you taste in your mouth!
- Wear a hood… become a dude!
- Trust us… we do care!
- Something you can’t get over for years!
- Once done, it is done forever…
- We don’t let you look back…
- Feeling dirty? We will get you ready for a party!
- Change your way… not your goals…
- Wanna have fun! Come on… Get it done!
- You drive… We fuel you up…
- Party mood? We have the perfect choice of food!
- Don’t you miss the chance! Groove and jazz dance!
- Golden offer! Use it properly!
- No more cry… we are there to make it all dry!
- Choose us and never look back…
List of Power Words to Use in Your Tagline
This list of power words for taglines and slogans will help you get started with the brainstorming process.
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Can a business have 2 taglines?
The answer is no.
The company can only have one tagline. That’s because a tagline is a representation of the brand.
However, it can have multiple slogans, especially when running different marketing campaigns.
Can a tagline be a quote?
Your tagline can be so memorable that people mistake it for a quote. But, you shouldn’t use an already famous quote as your tagline.
Also, you shouldn’t put your tagline in quotes, as it would undermine its meaning.
How many words should a tagline be?
A tagline is a super short phrase. It generally shouldn’t exceed 7 or 8 words.
This is why it’s important to use powerful words that precisely convey your message.
Do you put a period at the end of a tagline?
A period at the end of a tagline can look odd, but it can also add finality and decisiveness to the statement.
If you decide to put a period at the end of your tagline, make sure it’s used every time.
The tagline or slogan of your business is probably one of the first things potential clients see.
It can also be the last thing they remember when your service or product eventually comes to an end.
We hope that this article inspires you to come up with a creative, witty, and memorable tagline or slogan for your business. Before you settle on a tagline, try brainstorming some ideas and choose the one that represents your business the most.