Lead generation is key for acquiring new customers and driving conversions.
And while there are numerous methods out there, Facebook Lead Ads is one of the most powerful tools that advertisers can use.
In this article, we’ll share the top benefits of using Facebook Lead Ads and why they are an effective channel for generating leads.
Main Benefits of Facebook Lead Ads in 2024
What are the main benefits of Facebook Lead Ads and how can that help you learn more about your customer base?
Here are nine ways Facebook Lead Ads can help you grow your business.
Native Functionality
Unlike other methods of collecting user data, Facebook Lead Ads happen entirely within the Facebook app.
Users don’t have to switch between Facebook and your website (and then back again to Facebook), which makes it a seamless, user-friendly experience for your customers.
Having this native functionality without redirects is important for both you and your user.
Not only do they have a better in-app experience, but they’re also more likely to convert if they can remain on the same screen or app.
Mobile and Device Responsiveness
Responsive design is crucial for a positive user experience.
Unfortunately, many websites still aren’t optimized for mobile devices, which means the site may look strange or not fit the screen if a user tries to visit on their smartphone.
However, you won’t have to worry about updating your website since Facebook Lead Ads are fully responsive for a wide variety of devices.
While many users still use Facebook on their desktop or laptop computers, most people use the Facebook App.
Facebook has made every feature of their site fully optimized for mobile, so you won’t have to worry about poor user experience with your ad.
Your data collection form will still show up correctly regardless of if the user clicks on mobile, tablet, or desktop.
Simple Data Collection
With other types of leads, the user has to spend time and energy filling out their personal information.
But since the user is already on Facebook (and Facebook already collects user information), that data can be pre-populated in the form.
Not only is this simplified process a better experience for your users, but it also means less work for you as an advertiser.
You won’t have to build out separate web pages, redirects, or complicated forms because Facebook already does that for you.
Highly Focused Audience Segmentation
One of the biggest benefits of advertising on Facebook is the ability to target specific users.
When creating your ad, you can define an audience based on different factors such as age, location, gender, interests, etc. Facebook will only show your ad to users who fit into that defined audience group.
Because of this segmentation, your ad will automatically be shown to people who are likely to convert.
You won’t have to waste time, effort, or money showing your ad to users who aren’t interested.
Easy Integration with CRMs
Instead of organizing your leads on Facebook itself, you have the option to manage your customer base through your own Customer Relationship Management (CRM) system.
Facebook has partnered with dozens of popular CRM tools, including SalesForce, Hubspot, Zoho, Insightly, and many more. In addition, there is a way to create and use a Facebook ad template in minutes.
Integrating Facebook with your CRM allows you to see all your incoming leads on one platform.
You can therefore use your own tools and methods to convert those leads into life-long customers.
Decrease in Conversion Drop Offs
Facebook Lead Ads provides a simple and seamless experience for your users.
If they were forced to exit the Facebook App just to fill out a form, they might give up halfway through the process, leaving you with one less potential customer.
Having these native instant forms can help you capture more leads.
Because users can stay within the same app or screen, they’re less likely to abandon signing up or filling out their information.
In addition, their information should also be auto-populated by Facebook, therefore saving them even more time and headaches when going through the lead generation process.
Therefore, it’s possible to see a huge decrease in conversion drop-offs when launching a campaign with Facebook Lead Ads.
Access Leads in Real-Time
When importing Facebook Lead Ad data into your company’s CRM, you’ll have the possibility of seeing that data in real-time.
That’s because the integrated CRM uses a webhook or Graph API to retrieve that information as soon as it happens on Facebook.
So, when a user fills out a form or signs up for the ad, their information will immediately ping your CRM tool, which will allow you to continue sending them through the customer funnel without long waits or delays.
Call-To-Action Button Options
The call-to-action button appears on your ad or page and encourages your users to perform a particular action.
These buttons can be customized to your specific business goal or campaign objective.
Some options for these buttons include “contact us,” “learn more,” “play game,” “shop now,” or “send a message.”
Depending on what you select, your user can be sent to your Facebook Page, to Facebook Messenger, or to another site outside of Facebook, such as your website.
These customizable options that will direct your user to a place of your choosing are a huge benefit to running lead ad campaigns with Facebook. Experiment with your CTA buttons and use Facebook ads reporting tools to measure results.
Auto-Filled Forms
One of the best features of Facebook Lead Ads is the ability to pre-populate the form with your lead’s information.
Not only is this a better experience for your user, but it also increases the conversion rate by removing any unnecessary obstacles that may prevent them from continuing with the process.
When you create your instant form, you can ask Facebook to populate the following fields:
- Phone number
- Street address
- City
- State
- Province
- Country
- Postcode
- Zip code
- Full name
- First name
- Last name
- Date of birth
- Gender
- Marital status
- Relationship status
- Military status
- Job title
- Work phone number
- Work email
- Company name
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Conclusion
Facebook Lead Ads is an excellent tool for top-of-the-funnel lead generation that can result in high-quality leads and higher conversion rates.
Create your first ad and see for yourself how they can help you with your business goals.
