In recent years, travel blogs have seen a jump in numbers due to bloggers figuring out that they can make money from sharing their experiences and adventures online.
This article will explore travel blogs stats and follow the trends and demographics.
General Travel Blogging Stats and Facts
- 59% of travel bloggers run more than just one blog
- Travel planning is done primarily through the internet – over 80%
- The average open rate for emails is 28% in the travel category
- Most travel blogs have only been around 1-4 years
- About 21.8% of travel bloggers are veterans, blogging for 5 years or more
Travel Blog Content and Readers Stats
- High-ranking travel content generally has 1,140 – 1,285 words per post.
- Articles with images (get 94% more views)
- Curious travelers tend to be more interested in seeing where they can possibly go instead of reading about it. We are visual creatures after all
- 33% of US travelers use travel blogs
- 40% of travel bookings are done through smartphone devices
Travel Blogging Stats for Marketers
- 94% of travel blogs sell advertising
- The main income source is publication use and sponsored posts
- $200 is the average charge for a sponsored post
- Every year, consumption of digital travel content observes double-digit growth.
- The fastest-growing travel region in the world in the Middle East (Palestinian territories lead with a 57.8% growth)
- 23% of all international arrivals in 2017 were under 30 years of age
- Solo trips lead the way in North America at 69%
- The average number of days spent on vacation for Millennials is 8.5, while Baby Boomers spend 10.5 days traveling.
- Most Photographed locations: Central Park in NYC, Big Ben in London, and Eiffel Tower in Paris
How many travel bloggers are there?
With nearly 31 million active bloggers in the US, we calculate that there are as many as hundreds of thousands of active travel bloggers.
How competitive is travel blogging?
Travel blogging is considered very competitive with bloggers in the hundreds of thousands.
Considering the fact that many of these bloggers own more than one blog, you are competing with millions.
However, with the increase in travel blog readership (remember that every year sees double-digit growth) there is definitely a high demand for more travel blogs.
Is travel blogging profitable?
In general, only around 50% of bloggers make a profit from blogging, and the average in terms of travel blogging is around that percentage, as well.
In order to make money as a travel blogger, it’s important to have sponsorships, and you need to be in the top 1% of bloggers to really make a substantial amount and make it your living.
You must also understand that you end up spending more to keep the site up. So, for some, it can be a hobby that costs them more money than it makes them.
How many Millennials read travel blogs?
The majority of travel blog readers are Millennials as the majority of travel is taken by Millenials at this time, especially since they are the largest generation to date at 31.5% of the population.
With Covid Restrictions now becoming more relaxed, travel is expected to increase, and in turn, the readership of travel blogs.
Hopefully, these travel blog stats have answered any questions you may have about starting your own blog!