In just over 15 years, Reddit has become one of the biggest social content providers, competing with the likes of Facebook, Twitter, and YouTube. It has seen a surprising amount of growth over the last couple of years, which explains Reddit’s popularity amongst users and investors.
Here are a few fascinating statistics that you might not know about the platform.
Key Reddit Statistics
- Reddit is the 7th most visited site in the US and the 29th most visited site in the world.
- It’s also the 8th most used social media platform in the US.
- The latest Reddit statistics say the site has over 130,000 active communities.
- Over 303.4 million posts were shared on Reddit in 2020. That’s double the amount that was posted in 2018.
- Eleven million posts are submitted to Reddit each month.
- In 2020, there were over 2 billion comments logged on Reddit by internet users (which is an increase of 18.6% from 2019)
- Reddit posts received a total of 49.2 billion upvotes in 2020, a 53.8% increase since the previous year.
Reddit Usage Statistics
Find out more about the statistics on the usage of Reddit.
Reddit User Demographic Statistics
- The majority of Reddit users are male (61%).
- 82% of users have or are in the process of getting their college degrees.
- When it comes to Reddit demographics, roughly 70% of American users are white, 12% are Hispanic, and 7% are black.
- People between the age of 18 and 29 make up Reddit’s largest user base (64%). The second biggest age group is 30 to 49 (29%).
- Teenagers (age 13 and 14) are not very active on Reddit. Only 4% have visited the platform, which is relatively low compared to Snapchat (70%) and Instagram (65%).
- Only 7% of Reddit users are over 50.
- 1 in 4 people between the age of 25 and 29 use Reddit actively.
- Financially speaking, 35% of platform users make at least $75,000 a year.
- Two hundred twenty-two million users live in the US, which makes up 48% of the Reddit community. Other countries with large user bases include the UK (7.6%), Canada (7.4%), Australia (3.8%), and Germany (3.3%).
- The UK’s user base is growing 48% year over year.
- The majority (79%) of Reddit’s user base supports the Democratic party.
Reddit Traffic Statistics
- Reddit has over 430 million monthly active users. That’s a growth of 30.3% compared to 2020.
- The number of Reddit daily active users has also grown 44% from 2020 to 2021. There are now 52 million daily active users on the platform.
- 52% of all Reddit users access the site on a daily basis. 82% log on weekly, while 95% visit at least once a month.
- When it comes to data and privacy, Reddit is considered to be the 4th most trusted social platform on the internet.
- 82% of Gen Z Reddit visitors trust companies and products that are reviewed on the site.
- The average time spent on the platform is 9 minutes and 48 seconds. However, German Reddit users spend over 27 minutes on the platform – more than any other social network site.
- Out of all the social network platforms, YouTube is Reddit’s largest referral source. They send nearly 50% of all social media traffic to the site. Twitter sends 17% of traffic while Facebook sends 16%.
- 48% of Reddit traffic comes from organic keyword searches.
Reasons People Use Reddit
- 72% of users said their number one reason for using Reddit is for entertainment purposes. The second most popular reason was to get news (42%).
- Some people (8%) said they use Reddit for professional networking.
- 17% of people said they use Reddit to follow content provided by specific brands or companies.
- 5% of visitors use Reddit as a social media channel to stay in touch with friends or family.
- More than half of Gen Z users like Reddit for its user-driven approach of being able to create and share unique content with others.
- About 12% of people used Reddit to learn more information about COVID-19. It’s the 4th most used platform for COVID-19-related news after Facebook, Twitter, and YouTube.
Reddit Statistics About Mobile Usage
- The majority (72%) of users use the app version of Reddit.
- People who visit Reddit on the app spend three times as long viewing content on the platform compared to desktop users.
- Although a mobile web version of Reddit was released in 2010, it wasn’t until 2016 that the company developed its own proprietary app for Android and iOS.
- 70% of all Reddit video watches happen on a mobile device or in a mobile app.
- Reddit is the 6th most popular social media app for Android users when looking at the daily engagement rate.
- The Reddit app was downloaded 6.6 million times in January 2021. That’s two times as many downloads as the year before.
- 46% of all app downloads come from US users.
Reddit Content Statistics
- To reach as many viewers as possible, the best days for posting on Reddit are on Saturdays, Sundays, and Mondays.
- Users are most active on Reddit between 6 am and 9 am EST.
- Reddit data says the average length of a well-performing post title is between 20 and 80 characters.
- Posts that are questions receive two times as many comments and 1,000 more upvotes compared to regular posts.
- 50% of all content on Reddit includes at least one link. Generally speaking, posts that contain external links get, on average, 16,000 more upvotes than regular text-only posts.
- When it comes to attaching media, posts with videos get 50% more upvotes than standard posts. Photos in a post can also increase your upvote count by 36%.
- Over 1.4 billion videos were watched on Reddit every month in 2018.
- In 2018, the Fitness and Health category saw a 43% increase in the amount of content that was posted. Not to mention, Reddit users are 15x times more active in the community than any other fitness or health website.
- Beauty, Style, and Food have also seen tremendous growth. From 2018 to 2019, those categories have grown 63%, 52%, and 35%, respectively.
- 38% of Reddit users are interested in technology, which is higher than other social media sites like Instagram (33.2%), Youtube (32.6), Twitter (32%), and Facebook (31%).
- Reddit users are also 98% more likely than other platform users to spend money on expensive tech equipment (at least $1,000 over the last six months).
Reddit Revenue Statistics
- The company primarily makes money through advertising, although they do generate some revenue with their Reddit Gold membership plans and by selling Reddit Coins.
- As of 2021, Reddit’s valuation was at $10 billion. However, in 2019, it was only worth $2.7 billion.
- They made $100 million in Q2 2021 just from ad revenue which is three times as much at the same time in 2020.
- Reddit is generating more money each year. It is expected that they will make 92.6% more money from 2020 to 2021 than they did the previous year.
- By the end of 2021, it is forecasted that Reddit will earn 289.9 million from ad revenue. By 2023, they hope to reach $1 billion.
- Reddit currently has over 3.1 million subreddits on its site, although only 138,000 are currently active with more than five comments a day.
- The most popular subreddit is r/announcements which has 117.14 million subscribers and sees an average of 124,000 new subscribers each month.
- The second most popular subreddit is /r/funny with 37.51 million subscribers.
- Other subreddits with the most subscribers include r/AskReddit, r/gaming, r/aww, r/Music, r/pics, r/worldnews, r/science, and r/todayilearned.
- On average, Reddit users add 62,089 new subreddits each month.
- From January to September 2021, approximately 558,000 new subreddits were created.
- Subreddits can be removed from the site for multiple reasons. The most common reason is that the subreddit is not moderated (77%). Additionally, 8% of subreddits were taken down due to hateful content, and 5% were removed for harassment.
- In 2020, the three most active communities were r/coronavirusrecession, r/stimuluscheck, and r/coronavirus. COVID-19 was mentioned more than 502 million times on the site.
- The community with the most created subscribers was r/2020policebrutality.
- There was also an astounding 9972.4% increase in activity in the r/blacklivesmatter community in 2020.
Reddit Fun Facts
- In 2020, the celebrity with the most upvotes for their r/AMA (ask me anything) post was Sasha Baron Cohen acting as Borat. Bill Gates had the second most upvotes for his r/AMA.
- The post with the most upvotes in 2020 was in r/pics and titled, “I’ve found a few funny memories during the lockdown. This is from my 1st tour in 89, backstage in Vegas”.
- Tenet and Dune were the most discussed movies on Reddit in 2020.
- In the UK, the most popular football teams (based on active posts) were Manchester United, Arsenal, and Liverpool. However, football was only the 3rd most talked-about sport (Formula 1, Cricket, and Rugby Union were more popular).
- Game of Thrones was the most discussed TV show on Reddit in 2019.
- 22.6% of Reddit users said that visiting the site positively influenced their mental health during the pandemic lockdown.
- Jack is the most talked-about name in the parenting community, followed by Charlotte, Olivia, and Finn.
- Reddit has an atheist user base of 2.1 million users. Judaism (21,000 users) and Hinduism (18,000 users) have the lowest religious representation on the site.
Reddit Growth Statistics
- Reddit has received a total of $1.3 billion of investment funding (over seven different rounds) since the company started in 2005.
- The majority of funding (73.8%) was received in a span of 2.5 years, from 2019 to 2021.
- Reddit’s largest round of funding was in August 2021, when the company raised $700 million from Fidelity Management.
- There are currently 700 employees working for the company, 600 of which are located in the US. 38.1% of employees work in engineering or IT.
- It is anticipated that there will be almost 30 million mobile app users by the end of 2022.
Who is Reddit’s target audience?
The majority of Reddit users are Millennials in their 20s and 30s. 25% of users are above 40, while 21% of users are under 20.
What is Reddit Gold?
Reddit Gold is the paid membership plan that allows users to have an ad-free viewing experience. In addition, gold Reddit account members also get access to a few other exclusive features like comment highlighting and a personalized Snoovatar.
Can anyone post on Reddit?
Yes – Reddit is an open platform that allows anyone to ask questions, seek advice, or share interesting thoughts. To create or respond to a post in a subreddit, you will first need to create an account, which is completely free. You also must adhere to subreddit rules to avoid being reported by users or moderators.
What is a Reddit mod?
Mods, or moderators, are volunteers that help with different subreddit communities. They are mainly tasked with removing posts or members that violate the subreddit rules. You can become a Reddit mod by creating your own community, requesting an invite from another mod, or taking over an unmoderated or inactive subreddit.
What’s the difference between Reddit and other social media platforms?
Although Reddit is often compared with sites like Facebook, YouTube, or Twitter, it’s starkly different in terms of the content it provides. It’s less centered around connections and networking and more about sharing or discussing valuable content.
Reddit is becoming increasingly more popular each year, and it’s expected to be even more successful in the future. It will be fascinating to see what new and exciting things they come out with next year.