21 Impressive Salesforce Stats and Facts: Usage, Employee, Market Share, Revenue

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Salesforce is a cloud-based software provider, delivering various services to more than 150,000 businesses around the world.

It was founded in 1999 and went public in 2004, and has consistently grown each year. As of 2021, the annual revenue was over $21 billion.

They are growing rapidly and were named Best Place to Work in Glassdoor Employees Choice awards in the US, Canada, the UK, Germany, and France.

General Salesforce Stats and Facts

Salesforce Stats and Facts

  1. Salesforce is used by more than 150,000 businesses globally
  2. It generated $21.25 billion in 2021’s fiscal year, increasing 24.27% over the previous year
  3. Over the last 10 years, the compound annual revenue growth (CAGR) has been 29.04%
  4. It is one of the best CRM software to use

Salesforce Market Share Stats

  1. Salesforce has 19.8% of the CRM market
  2. This is more than its 4 leading competitors (Adobe, Microsoft, Oracle, SAP) combined

Chart of market share growth 2017-2020:

  • 2017: 19.6%
  • 2018: 16.8%
  • 2019: 18.4
  • 2020: 19.8

Salesforce Usage Statistics

  1. The Salesforce number of customers is in the ballpark of 150,000 customers
  2. 166,000+ Websites using Salesforce

Salesforce Employee Statistics

  1. Salesforce employs over 77 thousand employees
  2. Of those employees, 58% of them work in the United States, while the other 42% work in 27 other countries

Salesforce Admin Job Stats and Facts

  1. Starting salary is $55,000
  2. The average annual salary is $80,984
  3. The top 10% of highest-paid Salesforce administrators earn upwards of $118,000

Salesforce Revenue Statistics

Salesforce Revenue Statistics

Annual revenue growth chart since 2012:

  • 2012: $2.27 billion
  • 2013: $3.05 billion
  • 2014: $4.07 billion
  • 2015: $5.37 billion
  • 2016: $6.67 billion
  • 2017: $8.44 billion
  • 2018: $10.54 billion
  • 2019: $13.28 billion
  • 2020: $17.1 billion
  • 2021: $21.25 billion

Salesforce Revenue Statistics by Segment

The largest income stream for Salesforce comes from subscription and support revenue, such as cloud services, software licenses, and related technical support. The two segments that Salesforce breaks its revenue down into subscription and support and then professional services and other revenues.

Subscription and support account for 93.99% of the total revenue – which is $19.98 billion according to 2021’s stats. These revenues have grown at a 26.36% CAGR.

Chart for Subscription and Support Revenue sector since 2012:

  • 2012: $2.13 billion
  • 2013: $2.87 billion
  • 2014: $3.82 billion
  • 2015: $5.01 billion
  • 2016: $6.2 billion
  • 2017: $9.71 billion
  • 2018: $9.71 billion
  • 2019: $12.41 billion
  • 2020: $16.04 billion
  • 2021: $19.98 billion

Beyond that, 6.01% of Salesforce revenue came from professional services and other revenues. This has a 21.9% annual increase, which is smaller than the core business though not insignificant.

Chart for Professional Services and other revenues since 2012:

  • 2012: $140.31 million
  • 2013: $181.39 million
  • 2014: $246.46 million
  • 2015: $359.82 million
  • 2016: $461.62 million
  • 2017: $635.78 million
  • 2018: $769.47 million
  • 2019: $869 million
  • 2020: $1.05 billion
  • 2021: $1.28 billion

Salesforce Revenue Statistics by Product/Service Type

Broadly, Salesforce gives a breakdown of its four service offerings:

Sales Cloud

  • 2016: $2.7 billion
  • 2017: $3.06 billion
  • 2018: $3.55 billion
  • 2019: $4.04 billion
  • 2020: $4.6 billion
  • 2021: $5.19 billion

Service Cloud

  • 2016: $1.82 billion
  • 2017: $2.32 billion
  • 2018: $2.88 billion
  • 2019: $3.62 billion
  • 2020: $4.47 billion
  • 2021: $5.38 billion

Platform (and other)

This includes Platform, Tableau, and MuleSoft.

  • 2016: $1.03 billion
  • 2017: $1.44 billion
  • 2018: $1.93 billion
  • 2019: $2.85 billion
  • 2020: $4.47 billion
  • 2021: $6.27 billion

Marketing and Commerce

  • 2016: $654.1 million
  • 2017: $933.3 million
  • 2018: $1.35 billion
  • 2019: $1.9 billion
  • 2020: $2.5 billion
  • 2021: $3.13 billion

Salesforce Revenue Statistics by Region

This is based on addresses of customers, so it may not be entirely representative of where the business operates as a whole, but it is largely indicative.

America

  • 2012: $1.54 billion
  • 2013: $2.12 billion
  • 2014: $2.9 billion
  • 2015: $3.87 billion
  • 2016: $4.91 billion
  • 2017: $6.22 billion
  • 2018: $7.62 billion
  • 2019: $9.44 billion
  • 2020: $12.05 billion
  • 2021: $14.74 billion

Europe

  • 2012: $408.46 million
  • 2013: $525.3 million
  • 2014: $741.22 million
  • 2015: $984.92
  • 2016: $1.16 billion
  • 2017: $1.37 billion
  • 2018: $1.9 billion
  • 2019: $2.55 billion
  • 2020: $3.43 billion
  • 2021: $4.5 billion

Asia Pacific

  • 2012: $317.79 million
  • 2013: $401.15 million
  • 2014: $429.95 million
  • 2015: $520.34 million
  • 2016: $593.66 million
  • 2017: $793.47 million
  • 2018: $997.37 million
  • 2019: $1.28 billion
  • 2020: $1.62 billion
  • 2021: $2.01 billion

Salesforce Benefits Statistics

Salesforce Benefits Statistics

  1. Companies that switch to Salesforce can expect a 25% revenue increase
  2. Customers can see an average of 25% increase in marketing ROI
  3. Companies using Salesforce see a 35% increase in customer satisfaction
  4. Customer service agents using Salesforce have a 34% increase in productivity

Additional Salesforce Stats

  1. In 1 day, Salesforce can see:
  • 3.7 billion messages sent
  • 6.6 billion service and case interactions
  • 2.4 billion Slack actions taken
  1. Salesforce operates in 88 Cities
  2. There are 110 Salesforce offices around the world
  • With 6 towers in Atlanta, Indianapolis, London, New York, San Francisco, and Tokyo
  • Three more towers are being developed in Sydney, Dublin, and Chicago
  1. 8% of Salesforce administrators identify as LGBTQ+

FAQs

What is Salesforce’s annual growth rate?

Salesforce’s annual revenue growth is 24.66% as of 2022. It jumped from 24.3% in 2021. Over the last 10 years, the compound annual revenue growth has been 29.04%.

Salesforce’s revenues have grown at 26.36% compound annual revenue growth.

What is the average salary of a Salesforce admin?

The starting salary of a Salesforce admin is $55,000, and the top 10% of highest-paid Salesforce administrators can earn upwards of $118,000.

The average annual salary for these admins is roughly $80,984. Within Salesforce, women earned 85% of what men earned in 2021.

What percentage of Fortune 500 companies use Salesforce?

90% of Fortune 500 companies use Salesforce to help manage their business relationships. This is an increase of 7% since 2017.

The top Fortune 500 clients using Salesforce include Amazon, McKesson, Toyota, UnitedHealth Group, and Walmart. Walmart and Amazon are the biggest Salesforce clients on this list.

How many customers does Salesforce have in 2022?

More than 150,000 customers are using Salesforce as of 2022, and this number will continue to grow.

There was double-digit growth across all sectors during the COVID-19 pandemic as many businesses migrated their operations to the cloud and set up support for remote work.

Conclusion

Salesforce has been growing consistently over the past 20 years.

The company will likely continue to see growth as more companies continue to expand their digital and cloud operations.

Sources:

  • Backlinko
  • Salesforce
  • Zippia
  • Trujay
  • Csi Market
  • Ascendix
  • Earth Web
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