Does a corporation need to have a separate name for blogging?

No, they don’t. While having a separate name and blog platform can prove to be helpful for marketing purposes, there is nothing legally forcing companies to have separate entities for their blog.

Is a corporate blog a type of blog?

Yes and no. The term “corporate blog” is an umbrella term for a blog that is run by a large company. Moz has a corporate blog, and they’re a B2B corporation. Nike, the fashion brand, has a corporate blog, even though they are a sneaker company.

Does Coca-Cola have a blog?

Coca-Cola does, in fact, have a company blog. On Coca-Cola News, you can find out about all the latest company updates from everyone’s favorite soda company. It also happens to have key notifications about stock shares and major updates on the company’s direction.

What are the most effective company blogs?

This is actually somewhat difficult to nail down. Some company blogs are effective because they offer smart, fast-paced updates on major moves in the industry they’re in. Others are effective because they provide interesting and valuable advice on the products they make. As long as a blog is not overly salesy, it could be effective.