180 Best Clever Business Tagline [and Slogan Examples] 2024

The right tagline or slogan can do wonders for your business. It can catch your customers’ attention, incite curiosity, and even inspire them to take action.

It can also increase brand awareness by conveying what your brand is about in just one catchy phrase.

However, coming up with a unique business slogan and tagline for your business can be tricky. It’s pretty common for business owners to get stuck when doing so!

If you’re struggling to come up with the right business tagline, some inspiration from other successful businesses could help you generate ideas that can truly resonate with your target audience.

To help you find inspiration, in this article, we’ve compiled a list of over 180 business taglines and slogans.

So take a look at the famous taglines of the world’s most recognized brands and get a few ideas of your own!

What is a Business Tagline?

A business tagline is a short phrase that sums up your business and provides a little bit of information about the products or services you provide.

It’s typically used to distinguish your brand from others and explain what you do. It can be used in all kinds of marketing materials, from newspaper ads through email signatures to social media posts.

A good tagline sets you apart from competitors, tempts potential customers, and maybe even convinces them to buy your product or service.

But what makes a good tagline?

The best taglines often include the following:

• • They’re simple
  • They’re memorable
  • They create an emotional connection with the customer
  • They communicate company values or services

Tagline vs. Slogan

While people often confuse taglines and slogans, they are not the same thing. A tagline is a short phrase that communicates your brand’s core message.

A tagline should be written to fit the brand and speak to customers’ needs.

A good example of this is McDonald’s tagline:

“I’m lovin’ it.”

It speaks to the emotional aspect of eating their food while also communicating their new brand message.

On the other hand, a slogan is a short phrase or series of words that advertises or promotes a product or company.

Generally, slogans are used in marketing and advertising campaigns to differentiate one product from another and to build brand awareness for products and companies.

For example, Wendy’s “Where’s the beef?” campaign was a slogan created in 1984 to call out other fast-food chains.

How Do You Write a Business Tagline?

Writing a business tagline is one of the core steps in naming your new venture. It’s a short but powerful phrase that helps customers understand what you do, who you are, and what you stand for.

It’s also one of the most challenging texts to write: no pressure, but it’s got to be clear, concise, memorable, and engaging.

But don’t worry!

Here are a few tips to help you write an excellent business tagline.

Understand Your Business Goals

Before you sit down to write your catchy brand tagline, you need to have a solid understanding of your business and its goals so you can best represent them with your brand. Think about what makes your business unique and what it has to offer.

When you know what makes your business tick, writing a good tagline becomes easier since it allows you to form a concrete vision of the future of your business.

Understand Your Audience

To write an effective slogan or tagline, you need to understand who will see it. The style, tone, and message of your tagline will vary based on who your target audience is.

If you’re targeting millennials, for example, then a casual and conversational tone will be more effective than if you were trying to reach baby boomers who prefer something more formal.

The more specific niche your audience is in, the better your chances are of hitting the mark with them.

Put Your Brainstorming Cap On

A good starting point to write your business tagline is brainstorming words that your ideal customer would use to describe your company’s products or services.

With this in mind, it’s helpful to ask some of these questions:

1. What makes your business different from the competition?
2. Why should customers choose your product or service over another?
3. How does your product or service make customers feel?

Be Short and Simple

A good business tagline isn’t too complicated, but it needs to pack a punch. It has to grab attention immediately, so keep it short, simple, and easy to remember.

The best business taglines are simple and to the point, making them easy for customers to remember. They also say something unique about a brand.

Turn to Tagline Generators

Tagline generators offer a second set of ideas for coming up with taglines. These are especially helpful if you’ve been struggling to come up with yours.

You can find many effective taglines or slogan generators with a simple Google search.

Check Out Your Competitors

Thanks to the internet, there’s a lot to be said for doing some research on your competitors. Looking at the business taglines for other successful businesses could help you. We’re not suggesting you should copy someone else’s or even consider writing a similar one. However, it could be all the inspiration you need to get your own creative juices flowing.

How Do You Patent a Tagline?

Taglines and slogans can be trademarked if they are truly original and creative and have a meaning that goes beyond the literal one.

What’s more, to be trademarked, a tagline or slogan must be specific to your company or product in a way that immediately brings this product or service to mind.

Generic slogans or taglines are not eligible for trademark protection.

Also, every country has different criteria requirements for trademarking business taglines.

Make sure to find out what it looks like in the country where your business operates before making any assumptions.

Most Popular Slogans and Examples of Top Business Taglines 2024

Here is a list of the most memorable business taglines that helped shape the world’s most renowned brands.

1. Just Do It – Nike
2. Think different – Apple
3. A Diamond is Forever – De Beers
4. When you care enough to send the very best – Hallmark
5. I’d walk a mile for a Camel – Camel
6. Quality never goes out of style – Levi’s
7. Finger-Lickin’ Good – KFC
8. With a name like Smucker’s, it has to be good – Smucker’s
9. Snap, Crackle, and Pop! – Rice Krispies
10. So easy, a caveman can do it – Geico
11. 15 minutes can save you 15 percent or more on car insurance – Geico
12. Belong anywhere – Airbnb
13. The Relentless Pursuit of Perfection – Lexus
14. The Ultimate Driving Machine – BMW
15. The Quicker Picker Upper – Bounty
16. The Happiest Place On Earth – Disneyland
17. We Bring Good Things to Life – General Electric
18. The King of Beers – Budweiser
19. Fly the friendly skies – United Airlines
20. Because You’re Worth It – L’oreal
21. Think Small – Volkswagon
22. We Are The Competition – Ferrari
23. Confidence in Motion – Subaru
24. Let’s Go Places- Toyota
25. America Runs on Dunkin’ – Dunkin’ Donuts
26. I’m Lovin’ It – McDonald’s
27. Betcha can’t eat just one! – Lay’s
28. When it rains, it pours- Morton Salt
29. Taste the Rainbow – Skittles
30. Trix is for kids – Trix Cereal
31. The Breakfast of Champions – Wheaties
32. Melts in your mouth, not in your hand – M&M’s
33. Eat Fresh – Subway
34. Red Bull gives you wings – Red Bull
35. Got Milk? – California Milk Processor Board
36. Have It Your Way – Burger King
37. Can you hear me now? – Verizon
38. The Few, The Proud, The Marines – the United States Marine Corps
39. What Happens Here, Stays Here – Las Vegas
40. When it absolutely, positively has to be there overnight – FedEx
41. All the News That’s Fit to Print – The New York Times
42. Strong enough for a man, but made for a woman – Secret
43. The Citi Never Sleeps – Citibank
44. Everywhere you want to be – Visa
45. Maybe she’s born with it. Maybe it’s Maybelline. – Maybelline
46. Hello Boys – Wonderbra
47. There are some things money can’t buy. For everything else, there’s MasterCard. – MasterCard

Examples of Top Business Slogans 2024

Here are some of the top business slogans that stood the test of time and remain as relevant today as they were when they were first introduced.

48. We’re in the business… of helping yours. – Honkamp Krueger
49. An instinct for growth. – Grant Thornton
50. Big firm capability. Small firm mentality. – The Bonadio Group
51. Accessible. Approachable. Accountable. – Mac page
52. Big enough. Small enough. – Tanner
53. Smart decisions today. Lasting value tomorrow. – Crowe Horwath
54. Strength in numbers. – Clark Schaefer Hackett
55. It all adds up. – Marks Paneth & Shron
56. Turning vision into value. – Margolin, Winer & Evens
57. Your success is our business. – Mize, Houser & Co.
58. Behind exciting long-term growth is a boring CPA. – MGO Accounting
59. Own your tomorrow. – Charles Schwab
60. Trust. The feeling is mutual. – BankMutual
61. Money. Wise. – Continental Savings Bank
62. Fluent in finance. – Barclays
63. Large enough to serve you, small enough to know you. – Hampton Roads Educators Credit Union
64. Making money makes sense. – BMO
65. Fund your future. – Legacy Bank
66. More bank for your buck. – BOS Bank
67. Priceless. – Mastercard
68. Friends you can bank on. – Service 1st Credit Union
69. Balanced money, balanced life.

Examples of Catchy Slogans 2024

If you’re looking for a catchy business slogan for your business, get inspired by these ideas.

70. “We don’t charge an arm and a leg. We want tows.” (towing company)
71. “We repair what your husband fixed.” (plumbing company)
72. “7 days without pizza makes one weak.” (pizza shop)
73. “The best way to get back on your feet – miss a car payment.” (car dealership)
74. “No appointment necessary. We hear you coming.” (mechanic shop)
75. Las Vegas – “Whatever happens here, stays here”
76. De Beers – “A Diamond Is Forever”
77. Maybelline – “Maybe she’s born with it, maybe it’s Maybelline”
78. Skittles – “Taste the rainbow”
79. California Milk Processor Board – “Got Milk?”
80. New York City – “I ❤️ NY”

Taglines Showing Brand Values 2024

A business tagline can reinforce the company name and reflect your brand values.

Here are some examples of taglines that represent the company’s brand values.

81. Lawyers you’ll swear by. Not at. – Harris Beach
82. Experience Listens. Be Heard. – Holme Roberts & Owen
83. Results Matter – Burr & Forman
84. Helping Good People Do Good Things® – The Law Firm for Non-Profits
85. Enduring Values – Barnes & Thornburg
86. A Business Approach to Legal Service – Bernstein
87. You’ve got ideas. We protect them. – Boyle Fredrickson
88. IP Smart. Business Savvy. Client Connected. – Connolly Bove Lodge & Hutz
89. The confidence to proceed. – Cozen O’Connor
90. Great Lawyers. Great Law Firm.- Dickinson Wright
91. Damn Fine Litigators. – Foster Townsend Graham
92. Let Our Experience be Your Guide – Fox Rothschild
93. Legal Knowledge. Human Wisdom. – Gardere
94. Uncommon Wisdom. Common Sense. – Leonard Street & Deinard
95. Masters of consistency and quality.
96. Building the future. Restoring the past.
97. Come home to quality.
98. We’ll be a sensation for your next renovation.
99. We’re the construction kings.
100. Listen better. Plan better. Build better.
101. Our reputation is as solid as concrete.
102. Better designs, brick by brick.
103. A design isn’t finished until someone is using it.
104. Where science meets art.
105. Practice safe design.
106. Building on a long tradition.
107. We do the hustle so you don’t have the hassle. – Heidi Harris
108. Real Dreams, Real People, Real Estate – Chris and Stephanie Somers
109. Where dreams come home. – Coldwell Banker
110. Find Your Nook. – Nooklyn
111. Move to What Moves You. – Halstead Property
112. Sell it like Serhant. – Ryan Serhant
113. A smart move. – Exit Realty

Examples of Powerful Slogans 2024

It can be hard to come up with a great slogan off the top of your head, so we’ve assembled a list of powerful business slogans to get you inspired.

114. Advancing Lives and the Delivery of Health Care
115. All the news that’s fit to print
116. All you add is love
117. American by birth. Rebel by choice.
118. Are you a Cadbury’s fruit and nut case?
119. At the heart of the image
120. Be stupid
121. Eat fresh
122. Every Story is Unique. Every Home is Different.
123. Expand your mind, change your world
124. Finding newer, cleaner ways to power the world
125. Finger licken’ good
126. Fly the friendly sky
127. For the men in charge of change
128. Get N or get out
129. Get there
130. Good to the last drop
131. Moving forward
132. Never follow
133. Nothing is impossible
134. Outwit. Outplay. Outlast.
135. Pioneering safety around the world
136. Pleasing people the world over
137. Pleasure is the path to joy
138. Power, beauty, and soul
139. Prepare to want one
140. Pursuing perfection
141. Push-button publishing
142. Quality never goes out of style
143. Think big
144. Think different
145. Think outside the bun
146. Think Small
147. Tide’s In – Dirt’s Out
148. Time is the new currency
149. To be most valued by those who most value brands
150. Turn here
151. Twist the cap for refreshment
152. We find ways

Tagline Ideas for Small Businesses 2024

The following tagline ideas will inspire you to come up with a memorable and impactful tagline for your business.

153. Let’s make the best of both worlds… taste, and fun!
154. You, me, and tea!
155. You dream… We make it come true.
156. Your plans, our goals!
157. We have something you can’t refuse!
158. We are someone you can’t say “No”.
159. No fear! We are here!
160. No more cries! We have the best of the fries!
161. Grab us, before it’s too late!
162. Aim high! Reach higher!
163. One solution! One plan! One investment!
164. A move that can change your life!
165. We sow… you reap!
166. Can you read it in the box? That’s exactly what you taste in your mouth!
167. Wear a hood… become a dude!
168. Trust us… we do care!
169. Something you can’t get over for years!
170. Once done, it is done forever…
171. We don’t let you look back…
172. Feeling dirty? We will get you ready for a party!
173. Change your way… not your goals…
174. Wanna have fun! Come on… Get it done!
175. You drive… We fuel you up…
176. Party mood? We have the perfect choice of food!
177. Don’t you miss the chance! Groove and jazz dance!
178. Golden offer! Use it properly!
179. No more cry… we are there to make it all dry!
180. Choose us and never look back…

List of Power Words to Use in Your Tagline 2024

This list of power words for taglines and slogans will help you get started with the brainstorming process.

• Improve
• Trust
• Immediately
• Discover
• Profit
• Learn
• Know
• Understand
• Powerful
• Best
• Win
• Hot Special
• More
• Bonus
• Now
• Today
• Results
• Protect
• Help
• Easy
• Amazing
• Latest
• Extraordinary
• How to
• Worst
• Ultimate
• Hot
• First
• Big
• Anniversary
• Premiere
• Basic
• Complete
• Save
• Plus!
• Create

You might be interested to check those related posts as well:

• [260+] Funny Slogans for Your Brand 2024
• 84 Best Real Estate Slogans 2024 [for Businesses & Agents]
• 900+ Creative Insurance Slogans 2024 [to Get Customers In the Door]

FAQs

Can a business have 2 taglines?

The answer is no.

The company can only have one tagline. That’s because a tagline is a representation of the brand.

However, it can have multiple slogans, especially when running different marketing campaigns.

Can a tagline be a quote?

Your tagline can be so memorable that people mistake it for a quote. But, you shouldn’t use an already famous quote as your tagline.

Also, you shouldn’t put your tagline in quotes, as it would undermine its meaning.

How many words should a tagline be?

A tagline is a super short phrase. It generally shouldn’t exceed 7 or 8 words.

This is why it’s important to use powerful words that precisely convey your message.

Do you put a period at the end of a tagline?

A period at the end of a tagline can look odd, but it can also add finality and decisiveness to the statement.

If you decide to put a period at the end of your tagline, make sure it’s used every time.

Conclusion

The tagline or slogan of your business is probably one of the first things potential clients see.

It can also be the last thing they remember when your service or product eventually comes to an end.

We hope that this article inspires you to come up with a creative, witty, and memorable tagline or slogan for your business. Before you settle on a tagline, try brainstorming some ideas and choose the one that represents your business the most.

Good luck!