As brands continue to compete in the digital landscape, brand intelligence software is becoming an increasingly important tool for businesses to gain insights into their competitors and customers.
In this article, we will be looking at the top 5 brand intelligence software for 2024 that can help businesses make informed decisions and stay ahead of the competition. We will discuss their features, use cases, and pricing models so you can make an informed decision when selecting brand intelligence software.
What is a Brand Intelligence Software?
Brand intelligence software is a type of software that provides an organization with insights into how its brand is perceived by customers.
The software collects data from multiple sources and creates reports to help organizations understand consumer sentiment and preferences, identify potential new markets, track competitors, and measure the success of marketing campaigns.
Top 5 Brand Intelligence Software for 2024
In today’s digital age, brand intelligence software has become a crucial resource for enterprises. It is an effective technique to gauge and monitor the performance of your brand, assess client satisfaction, and learn about the tactics of rival brands.
Businesses can better understand their target market and develop effective marketing strategies by using a brand intelligence software.
Additionally, it assists them in spotting prospective growth possibilities and maintaining an edge over the opposition. Brand Intelligence Software may offer businesses invaluable insights that can help them make better decisions and increase their ROI thanks to its extensive data analysis capabilities.
#1: Qualtrics CoreXM
A software program called Qualtrics CoreXM enables businesses to use brand intelligence software. It is special because it features a function called “Charts and Graphs” that makes it easier for users to comprehend the information gathered from surveys.
More people are likely to participate in the survey because the cancel option makes sure that respondents are not required to complete the entire questionnaire.
Top Qualtrics CoreXM features
Charts and Graphs
Users can view survey results in charts and graphs using the Charts and Graphs function of Qualtrics CoreXM’s Brand Intelligence Software software application. Because it enables them to comprehend the information gathered from surveys, this is helpful for businesses who wish to use Brand Intelligence Software.
For our work on a project concerning customer satisfaction, we utilized this capability. At first, we had trouble interpreting the data, but by examining the charts and graphs, we were able to figure out the issue.
Canceling
What This Is
The “cancel” feature allows respondents to leave a survey before completion. This is useful for companies who want to collect data from as many people as possible, without forcing them to complete the entire survey.
Why This Matters
The cancel button ensures that respondents are not forced to complete the entire survey if they do not want to. This means that more people will be likely to take the survey, providing better data for the company.
Additionally, it allows respondents to exit the survey if they are not interested in the topic, or if they do not have time to complete it.
Our Experience
We found that the cancel button was very useful for our work. It allowed us to collect data from more people and ensured that respondents were not forced to complete the entire survey if they did not want to. However, we did encounter one difficulty when using this feature.
We found that some respondents would accidentally click on the cancel button, instead of the submit button. This would cause them to exit the survey before completion. To solve this problem, we added a confirmatory message that would appear when the cancel button was clicked.
This ensured that respondents were aware that they were exiting the survey, and prevented accidental clicks.
Intuitive Interface and Navigation
What This Is
You may generate surveys quickly without compromising their quality or professional appearance thanks to the feature’s straightforward interface and navigation. With so many customization possibilities offered by this tool, you can make sure that your survey effectively captures the data you’re attempting to gather while still having a professional appearance that users will find appealing.
Why This Matters
For a business, this function is crucial since it wants to shorten the surveying process as much as possible in order to obtain accurate responses from staff or consumers. Qualtrics CoreXM’s Intuitive Interface and Navigation is a useful tool for data analysis and pattern recognition, but it lacks some features, such as a “cancel” button, which makes it difficult for respondents to exit before completion. With a wide variety of questions that are specifically suited to their needs and are arranged in an understandable manner, it enables users to swiftly develop complex surveys.
Our Experience
We found this system very user-friendly when we were setting up our new hire onboarding process. We used HireRight previously in order to keep tabs as part of the background check. Qualtrics became a separate link tied into the onboarding experience and it was a place to hold all of our new hires’ vaccination status. We had no difficulties using this feature and found it very helpful in keeping track of our employees’ health information.
Pros and cons of Qualtrics CoreXM
Pros
- Allows companies to do Brand Intelligence Software
- Has a feature called “Charts and Graphs” which helps users understand the data collected from surveys.
- The cancel button ensures that respondents are not forced to complete the entire survey if they do not want to, meaning more people will be likely to take the survey.
- Intuitive interface and navigation are easy to use
- “Canceling” allows for respondents who may have accidentally clicked on submit instead of cancel to exit the survey”
Cons
- The program is expensive
- It requires a lot of space on my system
- The technical service department is not helpful
Pricing
Qualtrics CoreXM starts at $20 per month when billed annually, or $24 per month when billed monthly. There is a free trial available.
The price for Qualtrics CoreXM is expensive compared to other Brand Intelligence Software tools on the market. However, they do offer a free trial which is helpful. You will need to get a quote from them in order to find out the exact pricing for your needs.
Conclusion
The reason Qualtrics CoreXM is ranked first on our list is that it contains special capabilities that are beneficial to businesses looking to use brand intelligence software. The cancel button also makes sure that respondents are not compelled to complete the entire survey if they choose not to.
#2: Brandwatch Consumer Intelligence
A social media listening tool called Brandwatch Consumer Intelligence aids businesses in comprehending and reacting to particular keywords they employ throughout an investigation.
I adore being able to track particular keywords and phrases and make my own reports. The platform is simple to use, and if you ever run across an issue, customer support is always ready to assist.
Top Brandwatch Consumer Intelligence features
Track and analyze social media data in real-time
The platform’s strongest feature is its capacity to monitor and assess social media data in real-time. It helps us comprehend what people are saying and how that emotion evolves over time about a certain subject or brand.
It also offers information on who is talking about the subject or brand and where they are. We can more effectively focus our research efforts with the support of this information.
Query Builder
What This Is
The Query Builder is a tool that lets you create complex Boolean queries to narrow down your search results and get more specific data.
Why This Matters
This feature is important for companies because it allows them to target their research and find the most relevant data more easily.
Our Experience
We used this feature to create Boolean queries for our research project on social media sentiment toward different brands. We found it difficult to use at first, but after some practice, we were able to master it and get the results we needed.
Live Listening and Monitoring
What This Is
Live Listening is a tool that enables you to follow conversations on social media in real-time so you can react or take action right away. This function can also be used to monitor competitor activity and find out what the public is saying about your sector.
Why this matters
In order for a company to have a successful social media presence, they need to be able to quickly respond to any negative sentiment or issues that may arise. Additionally, it’s important to keep an eye on your competition and see what strategies they are using that might be working well.
Our Experience
We’ve used Live Listening several times when there has been a crisis or negative event related to our company. It’s been helpful to be able to quickly see what people are saying and respond accordingly. We’ve also used it to track competitor activity and see what strategies they are using that we might want to implement ourselves.
One difficulty we had was trying to monitor too many things at once and getting overwhelmed with the amount of data. To solve this, we created a system where each team member is responsible for monitoring a specific channel or topic.
Pros and cons of Brandwatch Consumer Intelligence
Pros
- The ability to track and analyze social media data in real-time is its best feature.
- It helps us understand what people are saying about a specific topic or brand, and how that sentiment changes over time.
- Additionally, it provides insights into who is talking about the topic or brand, and where they are located.
- This information helps us target our research efforts more effectively.
- The Query Builder is a tool that lets you create complex Boolean queries to narrow down your search results and get more specific data.
Cons
- The platform can be a bit confusing to navigate, and it can be difficult to find the information you need.
- I also don’t like the fact that the pricing is a bit unclear. It’s not always clear how much you are paying for each of the different features, and it can be difficult to figure out what you need and what you don’t need.
Pricing
Get a quote
The price is expensive compared to other options in the market for Brand Intelligence Software.
Conclusion
The cost of Brandwatch Consumer Intelligence is higher. More services are available though, like live listening and the opportunity to monitor competition activities.
#3: Attest
Using the software tool Attest, businesses may inquire about their brands and get prompt, accurate responses. The software is user-friendly and provides a wide range of functionality, making it a crucial tool for brand intelligence.
Top Attest features
Question-and-Answer
What This Is
This is a question-and-answer software tool that allows companies to ask questions about their brands and receive quick, reliable answers. The software is easy to use and offers a variety of features that make it an essential tool for brand intelligence.
Why This Matters
This tool is important because it helps companies understand what consumers think about their brands. It can be used to track brand awareness, reputation, and sentiment over time. Additionally, the software provides detailed insights into consumer behavior that can be used to inform marketing and product strategy decisions.
Our Experience
We used this tool to conduct a brand awareness study for a client. The software was easy to use and provided reliable results. We did have some difficulty understanding the data at first, but the customer support team was very helpful in providing guidance.
Attest’s Brand Intelligence Software
For the Brand Intelligence Software software tool from Attest, this is the second most crucial technological element. You are able to monitor individual performance so that you can quickly calculate your net productivity.
This is crucial since it enables you to assess your team’s effectiveness and identify any areas that require development. This tool also makes it simple to track your advancement over time and find any trends.
One issue we encountered was that some of the features were not as understandable as we would have wanted. We had trouble logging into several Facebook accounts that we manage.
But when we contacted customer service, they swiftly assisted us in fixing the problem. Adding more data to each report is something else we wanted, but generally, it had little effect on how well we used the program.
Media Platforms
Users can build and administer several media platforms from a single Attest account using the “Media Platforms” function of the Brand Intelligence Software software package from Attest.
Due to the fact that it enables them to swiftly and effectively establish, manage, and track numerous media platforms from a single central location, this is beneficial for businesses looking to implement Brand Intelligence Software
Our experience with this feature has been positive. We were able to quickly and easily create, manage, and track multiple media platforms from one central location. The only difficulty we had was that we were not able to use the custom URL function for our media platform URLs.
Pros and cons of Attest
Pros
- Fast results
- Reliable answers
- Easy-to-use software
- Detailed insights into consumer behavior
- Helpful customer support team
Cons
- Difficult to understand data at first
- ome features are not as intuitive as we would like them to be
- We were not able to use the custom URL function for our media platform URLs
Pricing
$500/month for the Professional Plan, which includes 5 users and 500 responses per month. If you need more than that, you can contact them for a custom plan.
This price is expensive compared to other options in the market for Brand Intelligence Software. Attest does have a free trial, but you have to get a quote for pricing.
Conclusion
Attest is more expensive. However, it does offer more features like question-and-answer and media platforms that make it an essential tool for brand intelligence. If you need a comprehensive tool to understand what consumers think about your brand, Attest is a good option.
#4: Wiser Solutions
Wiser Solutions is a software tool that helps companies with brand intelligence. It has a number of unique features, such as the Wiser Crowd, which allows companies to collect data quickly and efficiently from a large number of locations.
Another feature, MAP Violation, helps companies track and monitor MAP (Minimum Advertised Price) compliance. And finally, Dynamic Reporting lets companies create custom reports based on specific data sets.
Top Wiser Solutions features
The Wiser Crowd
What This Is
The Wiser Crowd is a group of independent researchers who complete short tasks, such as taking photos of products in stores or answering questions about their shopping experiences.
Why This Matter
This feature is useful for companies that want to do Brand Intelligence Software because it allows them to collect data quickly and efficiently from a large number of locations.
Our Experience
We have used the Wiser Crowd to collect data about our products in stores and have found it to be a quick and easy way to get information from a large number of locations.
MAP Violation
The “MAP Violation” component of Wiser Solutions’ Brand Intelligence Software application aids businesses in tracking and keeping track of MAP (Minimum Advertised Price)
What This Is
The MAP Violation feature allows companies to see if their competitors are violating the Minimum Advertised Price agreement, and take action accordingly. This can be done by setting up rules to alert the company when a competitor is selling below the agreed-upon price.
Why This Matter
The MAP Violation feature is important because it allows companies to protect their margins and ensure they are not being undercut by their competition. It also helps them stay compliant with agreements they have made with retailers.
Our Experience
We have found the MAP Violation feature to be very helpful in monitoring our competition and taking action when necessary. We did run into some difficulty initially in understanding how to set up the rules, but our account manager was very helpful in walking us through it step-by-step.
Dynamic Reporting
Wiser Solutions’s Brand Intelligence Software software tool has a feature called “Dynamic Reporting”.
What This Is
Dynamic Reporting is a reporting feature that allows you to create custom reports based on specific data sets.
Why This Matters
This is useful for companies because it allows them to get specific insights into their data, and make decisions based on that data.
Our Experience
We used this feature to create custom reports for our clients. We found it difficult to use at first, but we were able to solve the problem by working with the Wiser team.
Pros and cons of Wiser Solutions
Pros
- Wiser Solutions has a feature called “The Wiser Crowd” which allows companies to collect data quickly and efficiently from a large number of locations.
- Another feature, MAP Violation, helps companies track and monitor MAP (Minimum Advertised Price) compliance.
- And finally, Dynamic Reporting lets companies create custom reports based on specific data sets.
- Wiser Solutions is a software tool that helps companies with brand intelligence – something that is becoming increasingly important in today’s business world.
- The company offers a free trial so you can test out the software before making a decision about whether or not to purchase it.
Cons
- Wiser Solutions is a fairly new company, so there is not a lot of historical data to show how effective the software is.
- The software can be expensive for some companies – especially small businesses.
- There is a learning curve associated with using the software, so it may take some time for employees to get up to speed on how to use it effectively.
Pricing
Wiser Solutions is not cheap, but it is affordable in the market for a tool that does Brand Intelligence Software. They have a free trial, and you have to get a quote for pricing.
Conclusion
The price of Wiser Solutions is higher. A large range of features and a free trial make it a suitable choice for businesses searching for Brand Intelligence Software tools, nevertheless.
Wiser Solutions ranks #4 on our list because they have a free trial, and their tool offers a wide range of features that make it a good option for companies looking for Brand Intelligence Software tools.
#5: NOW Affinio (formerly Affinio)
A software solution called NOW Affinio (formerly known as Affinio) aids businesses in better understanding their target markets. This is accomplished by segmenting a company’s followers and clients based on shared interests after analyzing their social media data.
This enables businesses to determine what material resonates with their audience and to identify new potential clients.
Top NOW Affinio features
Brand Intelligence Software
What This Is
Companies may better understand their audiences by using brand intelligence software. This is accomplished by segmenting a company’s followers and clients based on shared interests after analyzing their social media data.
This enables businesses to determine what material resonates with their audience and to identify new potential clients.
Why This Matters
This feature is important because it helps companies understand what content is resonating with their audience, and also allows them to find new potential customers. By understanding these things, companies can create more targeted content that will reach more people.
Additionally, they can use this information to improve their marketing strategies.
Social Media Listening & Insights
What This Is
Social Media Listening & Insights is a feature that allows you to track, measure, and analyze social media conversations. This includes understanding what people are saying about your brand, competitor brands, and other topics related to your industry.
You can also use this tool to find influencers, build relationships with them, and track the effectiveness of your social media campaigns.
Why This Matters
This feature is important because it helps you understand what people are saying about your brand online. It also allows you to track the performance of your social media campaigns and compare it against competitors. Additionally, this tool can help you identify influencers who could help promote your brand or product.
Our Experience
We have used Social Media Listening & Insights extensively in our work with clients. This tool has been helpful in identifying negative sentiment around a client’s brand and quickly addressing it. Additionally, we’ve used this tool to monitor campaign performance and compare it against competitors.
One difficulty we’ve had is finding the right balance of keywords to search for – too few keywords may result in missing relevant conversations while too many keywords may return irrelevant results. We typically solve this issue by starting with a broad set of keywords and then refining it based on the results we see.
Influencer Identification & Strategy
What This Is
The influencer identification & strategy feature of NOW Affinio (formerly Affinio) allows you to identify the most influential people in your network and develop strategies for working with them. This is done by analyzing the relationships between people in your network and identifying those who have the most influence.
Why This Matters
Working with influencers can be a great way to promote your brand and reach new audiences. However, it’s important to work with the right influencers who are relevant to your brand and have a large enough audience to make an impact. The influencer identification & strategy feature of NOW Affinio (formerly Affinio) helps you find these people so that you can develop a successful influencer marketing strategy.
Our Experience
We used this feature to help one of our clients connect with relevant industry thought leaders on social media. This was helpful in promoting their brand and reaching new audiences. However, we found that the process of identifying influencers can be time-consuming and requires some trial and error to find the right people.
Pros and cons of NOW Affinio
PROS
- NOW Affinio (formerly Affinio) helps companies understand their audiences better.
- It does this by analyzing the social media data of a company’s followers and customers, and then grouping them into segments based on common interests.
- This allows companies to see what content is resonating with their audience, and also to find new potential customers.
- Additionally, the tool can help companies improve their marketing strategies by providing insights into what content is resonating with their audience and how they can reach new potential customers.
- The tool also offers a free trial so that you can try it out before making a purchase decision.
Cons
- NOW Affinio (formerly Affinio) is a paid tool, so there is an upfront cost to using it.
- Additionally, the tool requires some time and effort to learn how to use it effectively.
- Finally, the results you get from using NOW Affinio (formerly Affinio) will be based on the quality and quantity of data you have available.
Pricing
NOW Affinio is not expensive, and they offer a free trial. You have to get a quote for pricing.
Conclusion
NOW Affinio ranked 5th on our list of brand intelligence software because it offers some of the best features of any brand intelligence software. It provides detailed analytics and insights into customer behavior, as well as the ability to track and measure brand performance.
It also offers a powerful, AI-driven sentiment analysis tool, which can be used to gain insight into customer opinions and sentiments about your brand.
Additionally, Affino provides an advanced platform for marketing automation and campaign management, which can help marketers improve their campaigns and reach more customers.
Final Words
Software for brand intelligence is a potent tool that aids organizations in making decisions about their brand. It gathers information from various sources to learn more about consumer behavior and preferences, rival strategies, market trends, and other topics.
This information can then be utilized to inform marketing plans and initiatives, assisting companies in locating growth prospects. Brand intelligence software may offer an unmatched level of insight into clients’ requirements and wants by utilizing the power of AI-driven analytics.
With this knowledge at their fingertips, organizations can create sensible plans that will enable them to achieve their objectives more quickly and successfully.
