Top 5 Lead Capture Software this 2023

A strong tool for organizations to gather leads and turn them into clients is lead capture software. Businesses can use it to track customer behavior, spot potential clients, gather contact  details, and follow up on leads automatically.

By locating and focusing on the proper prospects, businesses can enhance their sales with the use of lead-capture software. By automating the lead-collection procedure, this software also assists organizations in lowering their marketing  expenses.

Businesses can increase their return on investment and expand their clientele by using lead-collecting software.

#1: ZoomInfo SalesOS

With the effective lead capture software solution ZoomInfo SalesOS, organizations can rapidly and precisely identify the most important connections inside a company.

To assist users in swiftly creating a list of leads with contact information and insights, as well as quickly and precisely searching for contacts and businesses, it includes SalesOS Reach Out, Lead Enrichment, and predictive search.

Users can export contact data directly into their CRM system, and it offers a rating system for the data quality. For a priceless tool that can help them save time and effort while improving the efficiency of their lead-generation efforts.

Top ZoomInfo SalesOS features

SalesOS Reach Out

What this is

ZoomInfo’s own unique lead collecting software is called SalesOS Reach Out. Users can export critical contacts’ contact information directly into their Customer Relationship Management (CRM) system after conducting a short search for them.

Additionally, it enables users to locate decision-makers inside an organization quickly and monitor their intensions so that they can be contacted as soon as possible.

Why this matters

Lead capture software is essential for any business that wants to successfully reach out to potential customers. With SalesOS Reach Out, businesses can easily and quickly identify and contact the right people at their target organizations.

This saves time and allows businesses to start conversations with prospective customers more quickly.

Our experience

We have been using SalesOS Reach Out for our lead capture software needs for some time now and have found it to be an invaluable tool.

We have found that the search filters are quite helpful for narrowing down our buying committee, and the bulk export feature allows us to instantly download customized lists of prospects for our outbound campaigns. One difficulty we have encountered is that occasionally the contact information is not up to date.

We have been able to solve this difficulty by using the rating system for the quality of data and filtering out the poor-quality data. Overall, SalesOS Reach Out has been a great tool for our lead capture software needs.

Lead Enrichment

What this is

A feature of ZoomInfo SalesOS called Lead Enrichment enables users to quickly and precisely identify the important people in a company. It enables users to easily create a list of leads with complete contact details, including name, position title, email address, and phone number.

Also, it offers information about the prospects’ intentions and current activity, which can be utilized to better target the appropriate contacts.

Why this matters

Lead Enrichment helps companies save time and resources by gathering detailed information in one place, which can be quickly exported to a CRM. This enables companies to quickly and accurately identify the key contacts within an organization, helping to streamline lead capture and outreach.

Our experience

We have used Lead Enrichment to quickly and accurately identify the key contacts within an organization. We have found that the feature is easy to use and provides us with detailed contact information, such as name, title, email address, and phone number.

The only difficulty we have had with Lead Enrichment is that the contact information can sometimes be outdated. To solve this, we have implemented a process to regularly check for updated contact information.

Predictive Search

What this is

With the help of clever predictive and auto-complete search features, users may find contacts and Businesses quickly and accurately with the predictive search function of ZoomInfo SalesOS. To deliver the most current and pertinent results, predictive search continuously scans millions of records.

Why this matters

For businesses trying to swiftly and accurately collect leads, predictive search is important. By rapidly providing the most pertinent result for the user’s searches, it helps to save time and effort.

With the help of predictive search, users can save time and effort by locating the ideal contacts for their lead capture requirements quickly.

Our experience

We have used Predictive Search to quickly and accurately capture leads for our clients. One difficulty we encountered was that Predictive Search occasionally provided inaccurate or outdated contact information.

To solve this, we implemented an additional verification process to ensure the accuracy of the contact data. This has allowed us to trust the results provided by Predictive Search and capture high quality leads.

Pros and cons of ZoomInfo SalesOS


  • Accurate contact data.
  • Quickly generate leads.
  • Easy to use.
  • Export data to CRM.
  • Track intent of leads.


  • Bulk import is limited.
  • Data can be outdated.
  • Potential need to manually verify.


A quote-based pricing approach is used for ZoomInfo SalesOS. Depending on the features and services you require, prices may change. Yet, when compared to other lead capture software packages available on the market, the cost is typically fairly reasonable.

Before agreeing to a quote, ZoomInfo SalesOS also provides a free trial so that users may acquire a feel for the program.


One of the most potent lead capture software programs is ZoomInfo SalesOS, which is superior to rivals like LeadFeeder and LeadSquared.

It provides a full range of tools to assist companies in precisely and rapidly identifying the essential contacts within a company and exporting their contact information straight into their CRM system. Additionally, it has lead enrichment, predictive search, advanced search options, and a rating system for data quality.

The reason ZoomInfo SalesOS comes in at number one on our list is that it is a feature-rich lead capture Software product that enables organizations to rapidly and effectively identify the critical connections inside a company.

Additionally, it has lead enrichment, predictive search, and advanced search options, as well as a ranking system for data quality. Also, it offers a free trial to get you familiar with the software and is quite inexpensive in comparison to other lead capture software packages on the market.

#2: Adapt

Businesses may swiftly and easily gather lead contact information with the AI-powered data platform Adapt. Adapt’s Lead Finder is an advanced lead capture software program that searches the internet and social media sites for leads using an algorithm.

Businesses may quickly and easily collect leads’ contact information with the Lead Capture tool, and the Lead Verification feature helps to confirm that the contacts are valid and current.

With the aid of the user-friendly and dependable lead capture software product Adapt, businesses can save time and money while also improving their chances of engaging with new clients.

Top Adapt features

Lead Finder

What this is

Businesses can quickly and easily identify leads and contact information using Adapt’s Lead Finder, a robust lead-gathering software solution. It searches the internet and social media sites using a sophisticated algorithm to find and extract leads, giving businesses accurate, current contact information.

Why this matters

Lead Finder is an invaluable tool for businesses that need to identify and reach out to potential customers. By quickly and easily finding leads, businesses can save time and money, as well as increase their chances of successfully connecting with potential customers.

Our experience:

We used Adapt’s Lead Finder to quickly and easily identify potential customers for our business. The process was straightforward, and the results were accurate and reliable.

The only difficulty we encountered was that some leads were not in the system, but Adapt provided us with a helpful workaround that enabled us to find the necessary contact information.

Lead Capture

What this is

With the use of Adapt’s tool called “Lead Capture,” you may record the name, email address, and any other pertinent details of your leads. It functions by automatically gathering leads’ contact information from a variety of places, including websites and social media networks.

Why this matters

Lead Capture is an essential feature of any Lead Capture Software tool. It allows businesses to quickly and easily capture leads’ contact information and store it in an organized database.

This feature is essential for businesses that want to quickly and accurately capture leads’ contact information and use it to improve their marketing strategies.

Our experience

We have used the Lead Capture feature of Adapt to quickly and easily capture the contact information of our leads. One difficulty we had was that the feature was sometimes slow to capture leads’ contact information.

We solved this by optimizing our network speed. Overall, the Lead Capture feature has been a great asset to our Lead Capture Software tool.

Lead Verification

What this is

The Lead Verification feature of Adapt aids in verifying the accuracy of the contact details discovered for a lead. This is accomplished by putting the discovered contact information through a number of checks and filter to ensure that it is accurate and current.

Why this matters 

Lead Verification is an important feature for companies that want to use Lead Capture Software, as it helps to ensure that the contact information found is accurate and can be used to contact leads.

Without Lead Verification, companies may be wasting time and resources contacting inaccurate or outdated leads, leading to fewer successful sales and a reduced return on investment in Lead Capture Software.

Our experience

We have used Adapt’s Lead Verification feature to confirm contact information for leads. We found the process to be straightforward, and it enabled us to quickly identify leads with accurate and up-to-date contact information.

We had some difficulty when attempting to verify contact information for leads with multiple contact points, as the process was unable to verify all contact points at once. We solved this by verifying each contact point one at a time.

Pros and cons of Adapt


  • Accurate leads.
  • Easy to use.
  • Affordable.
  • Reliable.
  • Fast email delivery.


  • Limited contacts per day.
  • Yearly payment option.
  • Cannot select specific leads.


Customers must contact the team for a price because Adapt pricing is decided on an individual basis. Customers may now design a plan that suits their demands and budget, thanks to this.

In comparison to other Lead Capture Software products, the cost of Adapt is rather reasonable. In order to allow users to evaluate the product before opting to buy, Adapt also provides a free trial.


Compared to alternatives like LeadSquared and LeadLander, Adapt offers a more comprehensive and sophisticated solution for lead capture. Its Lead Finder and Lead Verification features, in particular, are powerful and reliable tools that allow businesses to quickly and easily capture leads’ contact information.

In addition, Adapt is a user-friendly and affordable Lead Capture Software tool that can help businesses save time and money, as well as increase their chances of successfully connecting with potential customers.

Due to its AI-powered data platform, which enables companies to swiftly and efficiently collect leads’ contact information, Adapt is ranked #2 on our list.

Businesses may quickly and simply identify leads and verify their contact information with the help of its robust and dependable lead finder and lead verification features.

Moreover, Adapt is a user-friendly and cost-effective Lead Capture Software application that may aid companies in saving time and money while also improving their chances of engaging with new clients.

#3: Keap

Keap is a piece of lead capture software that offers unique capabilities to assist users in building targeted lists of prospects, monitoring progress toward objectives, and automating interactions with clients.

It contains a broad range of capabilities, including Smart Lists, Targets, and the campaign builder, all of which are catered to the individual requirements of users. This makes it possible for users to easily and rapidly design and monitor automated campaigns that suited to the requirements of their clients.

Although having a learning curve, keap’s customer support staff and online resources are useful in Assisting users. Overall, keap is a great Lead Capture Software product that enables users to easily and rapidly construct automated programs that are targeted to the demands of their consumers.

Top Keap features

Smart Lists

What this is

Smart Lists is an innovative feature that allows users to easily create lists of contacts based on criteria like demographics, purchasing behavior, and other contact information. It then automatically updates the list as the criteria change, so the user doesn’t have to manually update the list.

Why this matters

This feature is extremely helpful for companies that want to do Lead Capture Software, as it eliminates the need for manual data entry and allows them to quickly and easily create lists of their target customers.

This helps them quickly target their marketing efforts and ensures that their message reaches the right people.

Our experience

We have used Smart Lists to quickly and easily create targeted lists of potential customers. We did encounter some difficulty when trying to figure out how to create the initial criteria for the list, but we solved this by reaching out to Keap’s customer service team, who were very helpful in walking us through the process.


What this is

Goals are a tool to track progress in Keap. Goals allow users to set goals and track progress toward those goals. Goals can be tracked with numbers, dates, or any other metric. Goals can also be shared between users and across multiple teams.

Why this matters

Goals allow users to track progress towards their objectives and ensure that they are working towards the right goals. Goals also allow users to compare progress between teams and ensure that everyone is on the same page.

Our experience

We found Goals to be very useful in tracking progress toward our lead capture goals. We were able to set goals for each team and see how each team was performing.

One difficulty we had was in understanding the metrics associated with each goal. We solved this difficulty by using the Keap resources to better understand the metrics and how to properly measure our progress.

Campaign Builder

What this is

The Campaign Builder is a fantastic tool that enables you to tailor and automate interactions with your prospects and clients to ensure that only the content that is pertinent to them is sent, you can set up triggers, tags, and goals to track the advancement of your campaigns as well as establish automatic programs.

Why this matters

The Campaign Builder helps you easily create, customize, and track automated campaigns that can be tailored to the specific needs of your prospects and clients.

This helps you to ensure that you are providing the most relevant content to them and helps you to track the progress of your campaigns so that you can adjust and optimize them as needed.

Our experience

We have used the Campaign Builder to create automated campaigns to capture leads and track their progress. We found that it was a bit difficult to customize the campaigns to our exact needs, but we were able to find help in the Keap community and with the documentation provided by Keap.

We were eventually able to create campaigns that worked for our needs and were able to track the progress of our leads with ease.

Pros and cons of Keap


  • Easy to use.
  • Comprehensive features.
  • Automation options.
  • Good customer support.
  • Inexpensive.


  • Learning curve.
  • Limited customization.
  • Spam issues.


Depending on the package you select, Keap pricing starts at $79 per month. For a tool that performs lead capture software, this cost is seen as reasonable. Keap offers provide a free trial so that you can try out the service before purchasing a plan. For plans with heavier usage, they also provide bespoke pricing.

You can get in touch with their sales staff to request a quote for unique pricing.


Keap is more economical than Lead Capture Software rivals like Hubspot and Salesforce. Smart Lists, Objectives, and the campaign Builder are just a few of the many features it offers, all of which are customizable to the individual requirements of customers.

In order to assist customers in getting started, it also offers a user-friendly interface. Keap is a great Lead Capture Software application that is inexpensive, has a wide range of functions, and is simple to use, earning it the third spot on our list.

In order to assist people in getting started, it also provides a helpful customer service team and online tools. It is the best option for businesses searching for an automated and effective solution to their Lead capture Software demands because of these qualities. 

#4: Lusha

Customer data and contact information are gathered and stored using the customer relationship Management (CRM) platform Lusha. It is made to give users access to precise, verified contact information so they may get in touch with decision-makers at businesses and organizations.

To ensure that contact information is kept current, it also enables automation and interaction with external services like CRM platforms and email marketing systems. In addition, Lusha offers data enrichment tools to look out suitable business partners from a variety of sources.

Lusha is an effective tool for sales and marketing professionals who need to identify the correct connections and cultivate relationships with them. Finding the appropriate contact information, however, could need considerable investigation and the costly due to the service’s accompanying subscription cost.

It’s also crucial to keep in mind that not all of the information you find may be trustworthy.

Top Lusha features

Accurate Contact Details

What this is

Users can engage with decision-makers at businesses and organizations by using the feature Correct Contact Information, which enables them to identify and rapidly receive accurate, confirmed contact information. Phone numbers within a company and it is simple to use.

Why this matters

Accurate Contact Details is essential for sales and marketing professionals who need to target the right contacts and build relationships with them.

It eliminates the time-consuming process of manually researching prospects before engaging with them and helps to ensure that you are able to track the most up-to-date contact information for each prospect.

Our experience

We used Accurate Contact Details for our lead capture software and found that it was easy to use. We had some difficulty finding accurate contact information for some of our prospects, but we were able to solve this by double-checking with free email checkers to make sure the email addresses were valid before using them.

Automation and Integration

What this is

Automation and Integration allow users to connect their Lusha account to external services, like Customer Relationship Management (CRM) systems, email marketing platforms, and more.

It allows users to automatically sync contact information with their chosen external service, ensuring that the contact information is always up to date.

Why this matters

Automation and Integration are essential for any company that wants to use Lead Capture Software. It ensures that contact information is always up to date, and it also allows users to sync the contact information with other services. This makes it easier for users to keep track of their contacts and manage their leads.

Our experience

We used this feature to sync our contact information with our CRM system. We had some difficulty setting up the integration, but we were able to find the necessary instructions online. After we set up the integration, we were able to sync our contact information with our CRM system quickly and easily.

Data Enrichment

What this is

A feature of Lusha called Data Enrichment enables users to look for possible business contacts from a variety of sources, such as websites, emails, and social media. Users can quickly locate, store, and update consumer data from various sources with its assistance.

Why this matters

Data Enrichment is important for any business that wants to identify and target the right contacts and build relationships with them. It helps to quickly get accurate, verified contact data to connect with decision makers.

Additionally, it allows businesses to identify customer trends and anticipate customer needs, helping them optimize their customer experience and better serve their customers.

Our experience

We used Data Enrichment to quickly identify potential business contacts and to get up-to-date contact information. We found the feature to be very useful, as it enabled us to easily find and store customer data from a variety of sources.

One difficulty we had was that we sometimes encountered inaccurate data, so we had to double-check the information. To solve this, we used a free email checker to make sure the email address was valid before using it.

Pros and cons of Lusha


  • Accurate contact details.
  • Automation and integration.
  • Data enrichment.
  • Easy to use.
  • Time-saving.


  • Expensive.
  • Inconsistent data.
  • Limited support.


Both a free trial period and a pricing schedule are provided by Lusha. The monthly fee $49; additional features are charged at a higher rate. When compared to other lead collection tools available on the market, the pricing is pretty reasonable.

Additionally, Lusha provides a quote-based pricing model that enables consumers to personalize their programs to suit their particular requirements. They also provide a free trial period so you can use the program before agreeing to pay the monthly charge.


Compared to alternatives like Leadformly and Leadpages, Lusha is a more comprehensive lead capture tool. It provides a range of features tailored to sales and marketing professionals, and its automation and integration capabilities make it easier to keep track of customer contact information.

Additionally, its data enrichment feature allows users to quickly find and store accurate customer data from various sources. Because it is a complete tool with a variety of features that are especially suited to sales and marketing professionals, Lusha comes in at number four on our list.

Its automation and integration features make it simple to manage customer contact information, and its data enrichment function enables users to easily locate and store reliable customer data from a variety of sources. Its inexpensive pricing makes it a viable choice for people that require lead capture software.

#5: CallRail

CallRail is a thorough lead capture software program that provides a number of features and interfaces to assist companies in tracking and evaluating their marketing campaigns. It differs from other lead capture software products thanks to a number of special features like Number Swap Call Recording, and Smart Routing.

Businesses wishing to track and evaluate their campaigns frequently utilize it because it is simple to use and has excellent support. Although it can be rather pricey, it has a number of features that make the price tag worthwhile. It also work well for tracking and measuring campaigns and enhancing the customer experience.

Top CallRail features

Number Swap

What this is

Using CallRail’s Lead Capture Software’s Number Switch feature, companies can quickly change one phone number on their website or landing page for another. This enables the tracking of various campaigns or sources using various phone numbers and the evaluation of their relative efficacy.

Why this matters

Number Swap is an important feature for businesses that want to track their leads and measure the effectiveness of their campaigns.

It allows them to easily switch out one number for another, enabling them to track each campaign separately and get a better understanding of which campaigns are working and which ones are not.

Our experience

We used Number Swap to track the effectiveness of our different campaigns. One difficulty we had was that sometimes the script on our website would block the feature, making it hard to swap out numbers. We solved this by ensuring that we had installed the appropriate code on our website.

Call Recording

What this is

You can record both incoming and outgoing calls using call recording. This function is especially helpful if your business employs a number of customer-facing employees. Call recording can be utilized to log client interactions, gauge customer service levels, and assist the team in mutual learning.

Why this matters

Call Recording is an important tool for businesses that want to do Lead Capture Software. By recording calls, you can track customer interactions, evaluate customer service levels, and gain insights into how to improve customer experience.

Additionally, recordings can help you evaluate and improve your sales process, giving you the ability to identify areas where improvement is needed.

Our experience

We have used Call Recording for our Lead Capture Software work, and it has been a valuable tool. The most difficult part of using the feature was setting up the recording for each call, as it can be time-consuming.

To solve this issue, we created a system for quickly setting up recordings for each call, which helped us save time and allowed us to focus on providing the best customer service possible.

Smart Routing

What this is

Incoming calls can be routed to various departments or locations using the Lead Capture Software from CallRail’s Smart Routing function, depending on the area code of the caller and/or other factors.

This feature allows for flexible call flow management and may be used to route calls to several offices in different cities, states, or countries, as well as various departments within the same office.

Why this matters

Smart Routing can be incredibly useful for companies that have multiple offices or those that have multiple departments that need to be serviced by incoming calls. Being able to route calls to the appropriate destination can save time and ensure that callers are reaching the right people.

Additionally, Smart Routing can help provide a better customer experience, as it allows for calls to be routed to the most appropriate department or office to ensure that callers get their questions answered.

Pros and cons of CallRail


  • Easy to use.
  • Robust reporting features.
  • Integrates with many marketing tools.
  • Affordable pricing.
  • Track leads and sales ROI.


  • Complicated setup.
  • Expensive pricing.
  • Limited organic call tracking.


Monthly subscription plans from CallRail are available for $45.00 per month. Also, they provide a free trial so that you may test out the software and its features before signing up for a paid membership. On their website, you can get an estimate for more individualized pricing.

The free trial is a great way to test out the platform and its features before committing to a paid subscription, and you can get a quote from their website for more customized pricing.

CallRail’s pricing is reasonably affordable when compared to other Lead Capture Software tools on the market. It provides an effective way to track and measure the performance of your campaigns and its features are robust.


Compared to alternatives like Leadpages and Unbounce, CallRail is a comprehensive and feature-rich Lead Capture Software tool. It offers a range of features, including Number Swap, Call Recording, and Smart Routing, that make it stand out from the competition.

It is relatively easy to use and has great support. The pricing is a bit on the higher side but is worth it for the features and integrations it offers. Because it is a complete and feature-rich Lead Capture Software product, CallRail is ranked #5 on our  list.

It has a variety of features that make it cost-effective, is simple to use, and has excellent support. It also works well for tracking and measuring campaigns and enhancing the customer experience.

Final Words

For companies looking to increase lead generation and their customer base, lead capture software is a potent tool. Businesses may build up automated programs and track leads from various sources with ease.

Businesses may design focused campaigns that are specific to their target demographic using lead capture software, and they can monitor the effectiveness of each campaign in real-time.

They may then determine which campaigns are the most successful and alter their strategies accordingly. Lead nurturing, customer relationship building and customer conversion are all made simpler for organizations by lead capture software.


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