Platforms for audience intelligence are crucial for companies in the digital era trying to outperform the competition. Businesses can make better decisions about their strategy and target markets by utilizing data from consumer and market interactions.
The importance of audience intelligence platforms will increase as we approach 2023 because they give businesses a better understanding of client preferences, interests, and behaviors.
These systems can offer real-time insights that can be utilized to develop highly targeted campaigns and maximize ROI thanks to the integration of AI capabilities. This helps companies better understand their customers and cultivate relationships with them.
The 5 Best Audience Intelligence Platforms for 2023
#1: Brandwatch Consumer Intelligence
With the help of Brandwatch Consumer Intelligence, users can segment their audiences, learn how they interact with your business, identify their needs, and determine which messaging would be most effective for them.
Plus, Brandwatch creates simple-to-understand data visuals that you can share with others. If you wish to track several companies or themes over time, this tool is extremely helpful.
Top Brandwatch Consumer Intelligence features
1. Audience Segmentation
What this is
Dividing your audience into smaller groups based on shared characteristics so you better understand and target each group. For example, you could segment your audience by location, age, gender, interests, or any other criteria.
Why this matters
By understanding the unique needs and wants of each audience segment, you can create more targeted and effective marketing campaigns that resonate with each audience.
Additionally, you can use segments to track progress over time and see how different audiences are responding to your campaigns.
Our experience
We have used Audience Segmentation to great effect for our clients. One difficulty we had was finding the right balance of segments – too few wouldn’t be helpful, while too many would be overwhelming.
We solved this problem by starting with a small number of segments (3-5) and then adding more as needed.
2. Segmentation and visually appealing chart
What this is
You can segment your data using Brandwatch’s segmentation tool to make it simpler to examine and comprehend. You can divide your audience into groups based on factors like region, gender, age, interests, or any other demographic data you may have.
This is especially beneficial if you want to compare multiple segments side-by-side or evaluate how a certain segment responds to different materials or messages.
How it works
In order to use this tool, simply click on “Segment” under “Data” on the left-hand sidebar. From there, you can drag and drop different criteria into the “Add a condition” box in order to create your segments.
Once you’ve created a few segments that you want to compare, simply click on “Compare segments” at the top of the page in order to generate charts for each segment that you can then view side-by-side.
Why this matters
Being able to segment your data is important because it allows you to better understand who makes up your audience and what they care about.
This understanding is essential for developing targeted content and campaigns that will resonate with specific sections of your audience instead of just talking generally about your brand or product.
Our experience
We’ve used the segmentation tool on a few occasions when working with clients. For example, we were recently working with a client who wanted to understand how their target audience of millennial women responded to different types of content.
In order to do this, we created segments for each type of content and then compared the engagement rate for each segment. This helped our clients understand which types of content performed better with their target audience so that they could adjust their strategy accordingly.
3. Segmentation and visually appealing chart
What this is
The ability to segment your audience so you can better understand how they interact with your brand, what their needs are, and what messaging will resonate with them the most.
You can also create visualizations of your data that are easy to understand and share with others. This feature is especially useful if you want to track multiple brands or topics over time.
Why this matters
Being able to segment your audience allows you to tailor your messaging more effectively, reach the people who are most likely to be interested in what you have to say, and measure the success of your marketing efforts more accurately.
Additionally, having easy-to-understand visuals of your data makes it easier to communicate complex ideas quickly and clearly.
Our experience
We have used this feature to segment our audience by several different criteria, including age, gender, location, and interests. This has allowed us to better understand who our target market is and what types of content they are most interested in.
We have also found it helpful to create visuals of our data so we can easily share complex ideas with clients or team members. One difficulty we have encountered is that the platform does not always accurately tag sentiment (positive or negative).
To overcome this, we manually recategorize posts when necessary.
Pros and cons of Brandwatch Consumer Intelligence
Pros
- User-friendly interface
- Wide range of sources covered
- Good customer service
- Helpful for market intelligence, social media monitoring, crisis response, and industry landscape analysis
- Easily monitor multiple brands or topics over time
Cons
- Some features still need improvement
- Can be expensive for smaller companies
- Not always accurate with sentiment analysis
Brandwatch Consumer Intelligence Pricing
There is no price indicated for Brandwatch Consumer Intelligence. To find out how much it costs, you must obtain a quote.
According to the reviews, the gadget appears to be more expensive than other similar products available on the market. It does, however, provide a free trial so you can evaluate the features before deciding to buy it.
Conclusion
Brandwatch Consumer Intelligence is more expensive when compared to others, but it provides a free trial, so you can evaluate the features before deciding to buy it.
Brandwatch Consumer Intelligence also takes the top spot on our list since it is a strong tool that enables users to segment their audience, comprehend how they connect with your business, identify their wants, and determine what messaging will be most effective with them.
#2: Choozle
Choozle is a piece of software that aids businesses in making wiser choices regarding their marketing initiatives. It accomplishes this by forecasting consumer behavior using data.
The program forecasts future customer behavior based on past data as well as information from current encounters, with the aid of this knowledge, audiences can be targeted more skillfully, increasing ROI.
Top Choozle features
1. Choozlesmart
What this is
Choozle’s Chooslsmart feature is a machine learning software tool that analyzes data to predict consumer behavior. The tool uses historical data, as well as data from real-time interactions, to make predictions about what consumers will do in the future.
Why this matters
This feature is important for companies because it allows them to make better decisions about their marketing campaigns. With this information, they can target their audience more effectively and improve their ROI.
Our experience
We used this feature to create a campaign for a client that wanted to target consumers who were likely to purchase their product. The tool was easy to use and helped us identify the right audience for the campaign.
2. Smart bidding
What this is
The “smart bidding” function of Choozle’s Audience Intelligence Platform is an automated mechanism that analyzes information from previous campaigns to optimize bids for present and future ads.
The algorithm considers variables like the time of the day, the sort of advertisement, and the intended audience.
Why this matters
Smart bidding can save a lot of time when it comes to managing a campaign. It can also help to ensure that your ads are seen by the people who are most likely to be interested in them.
Our experience
We have used smart bidding on several occasions and have found it to be very effective. One difficulty we had was that the system did not always seem to take into account our budget constraints.
However, we were able to solve this problem by manually setting maximum bid limits for each ad group.
3. Ability to create custom audiences
The capacity to generate bespoke audiences is the most crucial aspect of the Choozle Audience Intelligence Platform software solution for our business. With the help of this tool, we can reach highly precise prospects that we otherwise wouldn’t be able to.
It simply takes a short amount of setup time to create these audiences, and the procedure is pretty simple. We did, however, experience some confusion while attempting to use the platform’s targeting choices.
We were able to swiftly fix the problem and establish our own audiences aster getting in touch with Choozle’s customer support staff.
Pros and cons of Choozle
Pros
- Choozle is easy to use and learn, especially if you are used to setting up campaigns within Google.
- The biggest benefit our agency utilizes is geo-fencing/framing targeting.
- Helping smaller advertisers access the DSPs.
- Simple platform with plenty of functionality and a wide audience selection.
- Reduced costs, higher ROI. Campaign setup and launch were quick.
Cons
- We’re still confused about how it works and seems like there is a lack of control.
- More expensive than do-it-yourself options.
- If I want to focus on OTT videos, there isn’t a great way to target specific services/platforms.
Choozle Pricing
Choozle charges on a cost-per-thousand-impressions (CPM) basis. There is no minimum spend, so it’s great for small businesses. You can be online the same day you sign up.
The price is very affordable, and there is no minimum spend, which makes it ideal for small businesses. Choozle also offers a free trial, so you can try out the platform before commit
Conclusion
Choozle has a smaller minimum expenditure and is cheaper. Choozle also provides a free trial so you can use the service before signing up for it.
Choozle has a minimal minimum expenditure and is an inexpensive alternative, which helps it rank #2 on our list. Also, the platform provides a free trial so that you can try it before making a purchase.
#3: Audiense
A software program called Audiense businesses in-depth knowledge of their target markets. It accomplishes this by breaking the audience up into smaller groups, locating audience influencers, and grouping accounts with similar characteristics.
This enables businesses to target their marketing efforts more, identify prospective new customers, and understand the requirements and wishes of their existing clients.
Also, Audiense has excellent customer service and provides a wide range of beneficial data and dashboards.
Top Audiense features
1. Ability to segment
What this is
Audiense’s #1 feature is its ability to segment an audience into smaller groups based on shared affinities or common connections.
This allows companies to get a more detailed understanding of who they are engaging with and makes it easier to target specific audiences with tailored messages.
Why this matters
This is important because it allows companies to save time and resources by not having to guess who their target audience is. It also helps them to avoid wasting money on advertising that will not reach the right people.
Additionally, this can help companies better understand their customers’ needs and wants. By knowing what interests them, companies can create products or services that better meet those needs.
Finally, this information can be used to identify potential new customers who may be interested in what the company has to offer.
Our experience
We have used Audiense’s segmentation tool to break down our audience into smaller groups so that we can better understand who they are and what interests them.
This has been helpful in tailoring our marketing messages to specific audiences. Additionally, we have used this feature to identify potential new customers that may be interested in our products or services.
2. Identifying influencers within an audience
What this is
The ability to identify who the most influential people are within a given audience. This is done by looking at factors such as how often they are mentioned, how many followers they have, and how engaged their followers are.
Why this matters
This is important because it allows you to target your marketing efforts toward the people who are most likely to influence others. This can help you reach a larger audience more efficiently.
Our experience
We used this feature to help a client identify the most influential people in their target market. We found it to be very accurate and helpful in identifying potential partners and ambassadors for our client.
3. Clustering
What this is
With clustering, you can put similar accounts together based on demographics, comparable hobbies, or any other factor. Finding new audiences or learning more about the demographics of your current audience can both benefit from this.
Why this matters
Being able to cluster your data lets you see relationships that you wouldn’t be able to spot otherwise. This can be helpful for identifying influencers within an audience, as well as finding new audiences that are similar to your existing ones.
Our experience
We used clustering to group together accounts that were talking about the same topics. This was helpful for us in understanding which topics were most popular among our audience and also helped us find new potential customers who might be interested in what we have to offer.
Pros and cons of Audiense
Pros
- Easy-to-use software with a variety of helpful reports and dashboards.
- Outstanding customer service that is always willing to help.
- Effectively segments audiences into smaller groups for more detailed analysis.
- Easily identifies influencers within an audience for targeted marketing efforts.
- Clusters similar accounts together for finding new audiences or understanding relationships between data points.
Cons
- Can be expensive for companies that don’t use all the features offered.
- Requires a lot of time and dedicated human resources to fully take advantage of all the features Audiense has to offer.
- Some data may be unavailable or inaccurate due to the nature of public data.
Audiense Pricing
Pricing for Audiense starts at $600/month. Contact us to get a quote.
The pricing is expensive compared to other tools on the market that do similar things. However, it is still affordable for a tool that does what the Audience Intelligence Platform needs. They have a free trial, but you have to get a quote for pricing.
Conclusion
Audiense costs more than competitors like Sysomos and Meltwater. It does, however, provide more features than the other two tools, including segmentation and clustering.
Also, they provide excellent customer service. In conclusion, we think Audiense is a fantastic choice for businesses searching for a complete audience intelligence platform product.
#4: Linkfluence
A software program called Linkfluence enables users to monitor, quantify, and assess online talks. It is exceptional in its capacity to offer current information on what consumers are saying online about your company or product.
Linkfluence also provides a wide range of tools that let you segment your audience, gather information from other platforms, and develop focused marketing campaigns.
Top Linkfluence features
1. Radarly
What this is
Radarly is a social media monitoring tool that gives users the ability to track, measure, and analyze online conversations. It provides users with real-time insights into what is being said about their brand or product on the internet.
Why this matters
In order to make informed decisions about marketing and communications strategies, it is important to understand what consumers are saying about your brand online.
Additionally, by understanding what people are saying in real-time, you can quickly address any negative sentiment before it spirals out of control.
Our experience
We used Radarly to monitor online conversations around a new product launch. We found it difficult to set up queries that would return relevant results without producing too much noise.
However, after working with Linkfluence’s customer service team, we were able to fine-tune our searches and get the data we needed.
2. Audience Segmentation
What this is
The ability to break down your audience into smaller groups or segments, so you can better target your marketing and advertising efforts. This is done by looking at factors like demographics, interests, behavior, and location.
Why this matters
By segmenting your audience, you can create more targeted and effective marketing campaigns. You can also save money by not wasting time and resources on ads that will not reach the people you want to reach.
Our experience
We used this feature to segment our audience for a client who wanted to target their marketing efforts towards specific demographics.
We had some difficulty finding the right data points to use for our segments, but we were able to solve this problem by working with the Linkfluence team. They were very helpful in providing us with the information we needed.
3. Ability to pull data
Linkfluence’s #2 Feature after Radarly and Audience Segmentation is the ability to pull data from Weibo and WeChat. This feature allows you to collect data from these two platforms so that you can analyze it and use it for your audience intelligence work.
This is useful because it gives you access to a wider range of data that you can use to understand your audience better. The main difficulty we had with this feature was understanding how to use it effectively, but we were able to solve this by taking some time to learn about the platform and how it works.
Pros and cons of Linkfluence
Pros
- Easy-to-use dashboard with good functions
- The ability to pull data from Weibo and WeChat is especially useful
- Linkfluence offers a wide range of features that allow you to segment your audience and create targeted marketing campaigns
- It is unique in its ability to provide real-time insights into what people are saying about your brand or product online
- The team is very professional and supportive
Cons
- The fact that payment is per row of data pulled is limiting
- It can be difficult to understand how to use the platform effectively
- There is some noise even after optimization
Linkfluence Pricing
“Get a quote”
Comment: It is difficult to ascertain how much Linkfluence costs without getting a quote from the company. From the reviews, it seems that the tool is pretty pricey and may not be affordable for everyone. It seems that they do have a free trial, which is helpful.
Conclusion
Linkfluence is more expensive when compared to substitutes like Meltwater and Talkwalker. It does. However, provide certain distinctive features that the other platforms do not, such as the capacity to divide your audience into several groups and draw information from other sources.
When attempting to use Linkfluence properly, the customer service personnel is also highly supportive and responsive, which is a great benefit.
Because it provides several distinctive features that its rivals do not, such as audience segmentation and the capacity to extract data from many platforms, Linkfluence is ranked #4 on our list. The customer support staff at Linkfluence is also incredibly quick and helpful.
#5: Infegy Atlas
When compared to other software products for the Audience Intelligence Platform, Infegy Atlas has special capabilities. These tools allow you to categorize your audience, create customer searches, and monitor rival activity.
Also, the customer care staff at Infegy Atlas is always on hand to assist you in making the most of their platform.
Top Infegy Atlas features
1. Query Builder
The Query Builder is the best feature of Infegy Atlas. You can build unique Boolean queries using the Query Builder to locate the precise social media posts you’re looking for. Keywords, hashtags, usernames, localities, and other search criteria are available.
What this is
The Query Builder is a tool that lets you create custom Boolean queries to find the exact social media posts that you’re looking for.
Why this matters
Being able to narrow your search results down to only the most relevant content is essential for conducting efficient and effective audience research.
The Query Builder saves you time by allowing you to quickly find what you’re looking for without sifting through irrelevant content.
Our experience
We’ve found the Query Builder to be an extremely useful tool when conducting audience research on behalf of our clients. It allows us to quickly find relevant social media posts and saves us a lot of time that would otherwise be spent sifting through irrelevant content.
2. Build custom queries
The Query Builder is the second most significant element of Infegy Atlas. You can create your own queries to retrieve the precise data you require from their platform. Boolean logic and wildcards can be used to build complicated queries that yield the precise information you’re looking for.
Why this matters
This is extremely useful for companies that want to do audience intelligence, as it allows them to get very specific data about their target audiences. Additionally, it can be used to track competitor activity and understand what people are saying about them online.
Our experience
We have found this feature to be incredibly useful in our work. We were able to use it to track competitor activity and understand what people were saying about them online. Additionally, we were able to use it to get very specific data about our target audiences.
3. Audience Segmentation
What this is
The ability to break down your audience into smaller groups based on specific characteristics, like location or age.
Why this matters
This is important because it allows you to target your content and marketing more effectively by understanding which group is most likely to engage with what you’re offering.
It also allows you to track progress over time by seeing how different segments are responding to changes in your strategy.
Our experience
We used this feature to segment our audience by age, location, and interests. We found it difficult to target all of our segments with the same content, so we decided to create separate content strategies for each group.
This required more work upfront but resulted in a higher engagement rate overall.
Pros and cons of Infegy Atlas
Pros
- Query Builder is a powerful tool that allows you to create custom Boolean queries to find the exact social media posts that you’re looking for.
- The Query Builder saves you time by allowing you to quickly find what you’re looking for without sifting through irrelevant content.
- Infegy Atlas’s customer service team is always available to help you get the most out of their platform.
- The ability to break down your audience into smaller groups based on specific characteristics, like location or age.
- This is important because it allows you to target your content and marketing more effectively by understanding which group is most likely to engage with what you’re offering.
Cons
- The interface is not completely intuitive and can be difficult to navigate.
- Extrapolated data is sometimes inaccurate due to inflated numbers by either retweets or other engagements.
- There is a lack of ability to better search for keywords within the query.
Infegy Atlas Pricing
“$2,500/mo for up to 5 users”
This pricing is expensive in the market for a tool that does Audience Intelligence Platforms.
Conclusion
Compared to alternatives like BuzzSumo and Meltwater, Infegy Atlas is more expensive. However, it offers more features, like the Query Builder and Audience Segmentation. Additionally, its customer service team is always available to help you get the most out of its platform.
Infegy Atlas ranks #5 on our list because it is slightly more expensive than other options but offers unique features that make it worth the price.
Final Words
Overall, audience intelligence platforms are a powerful tool for any business looking to develop a deeper understanding of its customers in order to improve engagement and conversions.
As technology continues to evolve, Audience Intelligence Platforms are becoming an essential tool for businesses in 2023. Through these platforms, companies can gain insight into their target audiences and better understand their preferences and behaviors.
Audience intelligence platforms provide actionable data that enables businesses to create campaigns that generate higher ROI.
AI-driven insights such as sentiment analysis and customer segmentation provide marketers with the tools they need to create relevant and engaging content that resonates with their audiences.
Through the use of these platforms, companies can better understand their audiences’ needs and develop more effective strategies to increase conversions.
