Account-Based Web and Content Experiences Software is a powerful tool for businesses to create personalized and engaging client experiences. It helps businesses deliver customized content and experiences tailored to their target audiences’ needs.
With these software lists, businesses can create web pages, content, and marketing campaigns tailored to individual customers’ preferences. This software also helps businesses to track customer engagement with their content, allowing them to optimize their content strategy in real time.
By using Account-Based Web and Content Experiences Software, businesses can ensure that they are delivering the right message at the right time and in the right format for each individual customer.
#1: HubSpot Marketing Hub
HubSpot Marketing Hub is a software tool that allows companies to create personalized websites and email content for specific target accounts. This tool can segment accounts by company size, industry, or other criteria and create custom content for each account.
Top HubSpot Marketing Hub features
1. Account-Based Web and Content Experiences
What this is
HubSpot’s account-based web and content experiences software is a tool that allows companies to create a personalized website and email content for specific target accounts. This tool can segment accounts by company size, industry, or other criteria and create custom content for each account.
Why this matters
Personalized content is more effective than generic content in terms of conversion rates. By using this tool, companies can ensure that their target accounts see the most relevant and engaging content possible, leading to better results.
Our experience
We have used this tool to create custom landing pages and email campaigns for our target accounts. The process is relatively easy to use once you get the hang of it, but it can take some time to set up your account segments and create the content for each segment.
2. Workflows
What this is
Workflows are automated tasks triggered by specific events, such as when someone subscribes to a newsletter or downloads a white paper.
Why this matters
By setting up workflows, companies can automate repetitive tasks so that their marketing team can focus on more strategic initiatives. For example, a workflow can be created to automatically send an email to new subscribers thanking them for subscribing and providing links to popular content.
This saves the company time because they no longer have to send these emails each time someone subscribes manually.
Our experience
We used workflows extensively during our rebranding initiative. One particular workflow we created was designed to welcome new employees and provide them with information about our brand guidelines. This workflow saved our team hours of time because it automates sending emails and providing links to resources.
The only difficulty we had was ensuring that all of the necessary information was included in the workflow so that new employees had everything they needed to get started. To solve this, we created a checklist for setting up each new workflow.
3. Lead Scoring
What this is
Lead scoring is a feature that allows you to prioritize and track leads based on specific criteria that you can set. This helps you focus your sales and marketing efforts on the most promising leads and allows you to see which leads are falling through the cracks.
Why this matters
For account-based web and content experiences software to be effective, it needs to be able to target the right leads. Otherwise, you’ll waste time and resources pursuing leads that aren’t interested or aren’t a good fit for your products/services. Lead scoring ensures you’re only spending time on the most promising prospects.
Our experience
Lead scoring is essential to our account-based web and content experiences software strategy. Without it, we would not know which prospects were worth pursuing and which weren’t. However, we encountered some difficulties when setting up our lead scoring system.
Specifically, we had trouble deciding what criteria to use for our lead scores. After some trial and error (and discussion with our sales team), we finally settled on criteria that seemed to work well for us.
Pros and cons of HubSpot Marketing Hub
Pros
- Easy to use
- Intuitive design
- Regular updates and improvements
- Excellent customer support
- Feature-rich platform
Cons
- Can be overwhelming to learn and use
- Requires some technical knowledge to set up and use
- Not cheap
HubSpot Marketing Hub Pricing
HubSpot offers a limited free version and three paid plans that start at $200/month.
Conclusion
Compared to alternatives like Pardot and Marketo, HubSpot Marketing Hub is more expensive. However, it offers more comprehensive features, including account-based web and content experiences, workflows, and lead scoring.
For companies serious about ABM or who have the budget to invest in a tool like this, HubSpot Marketing Hub is the best option on the market.
#2: Demandbase ABM/ABX Cloud
Demandbase ABM/ABX Cloud is a software tool that allows companies to target and engage specific individuals within their target accounts. This feature is useful for companies because it allows them to laser-focus their outreach efforts on the individuals who are most likely to be interested in their products or services.
Additionally, this feature provides valuable data points that can be used to make outreach more relevant to the needs of potential customers.
Top Demandbase ABM/ABX Cloud features
1. The Most Effective Approach to Engaging Individuals
What this is
The “Most Effective Approach to Engaging Individuals” feature is a set of tools that allows companies to target and engage specific individuals within their target accounts.
Why this matters
This feature is helpful for companies because it allows them to laser-focus their outreach efforts on the individuals who are most likely to be interested in their products or services. Additionally, this feature provides valuable data points that can be used to make outreach more relevant to the needs of potential customers.
Our Experience
We have found this feature to be extremely helpful in identifying potential customers and partners. The customer support team at Demandbase has been amazing, providing us with all the information we need to get started. Additionally, we’ve found the platform intuitive and easy to use.
2. Segmentation
What this is
The Segmentation feature allows you to create custom segments of your website visitors so that you can target them with more personalized content and experiences. You can segment your visitors by company size, industry, location, or any other criteria you choose.
Why this matters
Creating custom segments for your website visitors helps you better understand their needs and interests, so you can offer them more relevant content and experiences that will convert them into leads and customers.
Our experience
We used the Segmentation feature to create a custom segment of our website visitors who were interested in our products or services. We then created a tailored experience for those visitors, including targeted content and special offers. We found this to be an effective way to engage our target audience and convert them into leads.
3. Dynamic Personalization
What this is
Dynamic Personalization is a feature that allows you to create personalized experiences for your website visitors. You can segment your visitors into different groups and then show them different content based on who they are and what they’re interested in.
Why this matters
This feature is essential because it allows you to personally engage with your visitors. By showing them relevant content, you can keep them engaged with your site and increase the chances of converting them into customers or leads.
Our experience
We used this feature to create customized experiences for our website visitors. We found it difficult to segment our visitors into different groups, but we solved this problem using the demandbase_segmentation tool.
Pros and cons of Demandbase ABM/ABX Cloud
Pros
- Seamless interaction with “wish lists.”
- Increased audience reach
- Depth of comprehension
- customer support team goes above and beyond
- intuitive and easy-to-use
Cons
- You have to log in daily
- The portal takes a while to load
- Standards need to be determined manually
Demandbase ABM/ABX Cloud Pricing
We paid $10,000 for Demandbase ABM/ABX Cloud. In the market for a tool that does Account-Based Web and Content Experiences Software, this price is high. They have a free trial, but you must get a pricing quote.
Conclusion
Compared to alternatives like HubSpot, Pardot, and Marketo, Demandbase is more expensive. However, the features offered by Demandbase justify the price tag.
#3: Terminus ABM Platform
Terminus ABM Platform is a software tool that helps companies deliver targeted content experiences to their website visitors. This is done by matching the visitor’s IP address to a company’s account record in Salesforce and then displaying relevant content (such as ads or blog posts) based on that match.
Terminus ABM Platform is unique because it allows companies to deliver personalized messages to their target accounts. This helps companies nurture their relationships with these accounts and leads to increased sales pipeline velocity and closed deals.
Top Terminus ABM Platform features
1. Advertising Publishing Network
What this is
The Advertising Publishing Network is a tool that allows you to create and manage your display advertising campaigns. You can use it to target specific accounts, track performance, and measure results.
Why this matters
The Advertising Publishing Network is a key part of Terminus ABM Platform’s account-based marketing solution. It allows you to reach your target audience with highly relevant messages and content, track engagement at the account level, and measure success in terms of pipeline impact.
Our experience
We used the Advertising Publishing Network to create and manage our display advertising campaigns. We found it to be a valuable tool for reaching our target audience with highly relevant messages and content. However, we had difficulty understanding how to use the device at first. Luckily, our account manager was able to help us understand the tool and how to use it effectively.
2. Account-Based Web and Content Experiences
What this is
The Terminus ABM Platform’s “Account-Based Web and Content Experiences” feature allows companies to deliver targeted content experiences to their website visitors. This is done by matching the visitor’s IP address to a company’s account record in Salesforce and then displaying relevant content (such as ads or blog posts) based on that match.
Why this matters
Account-based web and content experiences are essential because they allow companies to deliver personalized messages to their target accounts. This helps companies nurture their relationships with these accounts and leads to increased sales pipeline velocity and closed deals.
Our experience
We used this feature when running an account-based marketing campaign for a client. We found it challenging to set up at first, but our CSM team was very helpful in getting us started.
Once we got the hang of it, we delivered very targeted content experiences to our target accounts. This helped us increase engagement with these accounts and ultimately led to more closed deals.
3. The platform is not intuitive
It took extensive training to understand the basics, and we still often have questions.
What this is
The platform is designed for users familiar with marketing jargon and processes. However, it takes a lot of time to understand how the features work together to create an effective campaign. There needs to be more guidance within the tool itself on how to use certain features.
Why this matters
Despite the learning curve, this feature is essential because it allows users to customize their campaigns according to their specific needs and objectives. With enough time and effort, users can eventually figure out how to get the most out of Terminus ABM Platform’s capabilities.
Our experience
We first had difficulty understanding some of the Terminus ABM Platform’s features. Still, our account manager Caroline Weismiller was highly responsive and helped us work effectively with the Terminus team. We eventually figured out how to use the platform to our advantage and created successful campaigns.
Pros and cons of using Terminus ABM Platform
Pros
- The terminus chatbot is great and can be as simple or complex as you want to make it.
- The display ad network targets better than Google Ads and can tether to Linkedin.
- Terminus makes it easy to quickly create very targeted and relevant audiences that allow us to target the right customers in the right places. Additionally, their user interface is very easy to use.
- The platform is easy to use and gives great reporting insights on interactions with each tactic. really helps our ABM efforts. the team is also incredibly responsive, which is very appreciated.
- My background is in data, and Terminus has a lot to spare. You can build your strategy around the data available and use what is relevant to your marketing efforts.
Cons
- The cost per click is very high compared to other mediums and tools.
- Getting the platform up and running was bumpy and took longer than expected.
- Audience management is complex – I’d like the ability to create temporary sender groups that revert after short-term campaigns.
Terminus ABM Platform Pricing
$3,000/month
Terminus ABM Platform is expensive compared to other tools that do Account-Based Web and Content Experiences Software. However, they offer a free trial, so you can try the tool before you buy it.
Conclusion
Compared to alternatives like HubSpot and Pardot, the Terminus ABM Platform is more expensive. However, it offers a free trial to try the tool before buying it. The platform could be more intuitive, and it takes time to learn how to use it effectively.
However, once you understand how to use the features, you can create very targeted campaigns that will help increase sales pipeline velocity and closed deals.
#4: Outgrow
Outgrow is a software tool that allows companies to create beautiful, engaging quizzes that can be used to generate leads and drive sales. The quiz builder is easy to use and offers a wide variety of features and options. Additionally, Outgrow’s dynamic segmentation feature allows you to segment your leads based on their interactions with your content.
Top Outgrow features:
1. Quizzes
What this is
Outgrow’s “Quizzes” feature allows companies to create beautiful, engaging quizzes that can be used to generate leads and drive sales. The quiz builder is easy to use and offers a wide variety of features and options.
Why this matters
Quizzes are an excellent way to engage potential customers and qualify leads. They can also be used to segment audiences and target specific markets.
Our experience
We used the Quiz builder to create a quiz for our website visitors. The process was very straightforward, and we could add our branding and images easily. We encountered a few difficulties with the quiz builder, but Outgrow’s customer service team was very responsive and helpful. Overall, we were delighted with the outcome of our quiz.
2. Calculation
What this is
The “Calculation” feature is a way to add numerical values to quiz answers and then have Outgrow automatically calculate a result based on those numbers. This is useful for quizzes trying to find a numeric result, like “How much money will you save with our product?” or “What is your carbon footprint?”.
Why this matters
Getting quantitative results from quiz takers makes it easier for companies to know if the quiz is helping them learn more about their potential customers. Additionally, having Outgrow do the calculation automatically saves time that would otherwise be spent doing manual calculations.
Our experience
We used the calculation feature when creating a quiz about saving money on car insurance. We added numerical values to the different answer choices, and Outgrow automatically calculated the results. We did have some difficulty getting the numbers to line up correctly with the answer choices, but our customer service representative was able to help us solve that problem.
3. Dynamic Segmentation
What this is
Outgrow’s Dynamic Segmentation feature allows you to segment your leads based on their interactions with your content. For example, you can create a segment for leads who have completed a quiz or for those who have visited certain pages on your website. This helps you to target your content and marketing efforts better.
Why this matters
Companies that do Account-Based Web and Content Experiences Software need to be able to segment their leads to target them with relevant content best. The ability to dynamically segment leads based on their interactions is a valuable tool for companies that want to do account-based web and content experience software.
Our experience
We used Outgrow’s dynamic segmentation feature when running a quiz campaign. We found that we could segment our leads based on their interactions with the quiz, which helped us better target our follow-up content. One difficulty we had was that we needed a lot of control over the created segments.
However, we were able to work around this by creating multiple versions of the quiz and targeting different segments with each version.
Pros and cons of Outgrow
Pros
- Easy-to-use quiz builder
- Wide variety of features and options
- Dynamic segmentation allows for better lead targeting
- The calculation feature saves time by automatically calculating results
- The 24/7 customer service team is responsive and helpful
Cons
- Can be expensive for larger companies
- Not a lot of control over the segments that are created
- Features may not be included in lower-tier pricing plans
Outgrow Pricing
We paid $600/month for Outgrow. This price is high in the market for a tool that does Account-Based Web and Content Experiences Software. They have a free trial, but you must get a pricing quote.
Conclusion
Outgrow is more expensive. However, Outgrow offers a wider variety of features, including the Quizzes feature, which can generate leads and drive sales. Additionally, Outgrow’s dynamic segmentation feature allows you to segment your leads based on their interactions with your content.
#5: Ion
Ion is a responsive A/B testing platform allowing marketers to create relevant experiences using an advanced online visual editor. This feature allows marketers (not developers) to develop relevant, on-brand landing pages quickly and easily.
In today’s fast-paced digital world, it is more important than ever for companies to be able to respond quickly to changes in the marketplace. The ability to create custom landing pages without coding or other technical skills can give a company a significant advantage over its competitors.
Top Ion features
1. Themed Approach
What this is
The “Themed Approach” feature in Ion allows users to create advanced web experiences using an online visual editor. This feature allows marketers (not developers) to develop relevant, on-brand landing pages quickly and easily.
Why this matters
In today’s fast-paced digital world, it is more important than ever for companies to respond quickly to changes in the marketplace. The ability to create custom landing pages without coding or other technical skills can give a company a significant advantage over its competitors.
Our experience
We have found the “Themed Approach” feature user-friendly and easy to use. We have been able to create custom landing pages that are on-brand and relevant to our target audience. We have also found customer support to be very responsive and helpful in solving any issues we have had with the platform.
2. Advanced Online Visual Editor
What this is
The Advanced Online Visual Editor is a tool that allows marketers to create relevant advanced experiences using an online visual editor. This tool integrates with other marketing tools, such as ESP, for email collection. It also allows for conditional logic and scripts to customize pages.
Why this matters
The ability to easily create custom landing pages is essential for companies that want to do account-based web and content experience software. Having a visual editor makes it easy to create pages that are on-brand and responsive. Additionally, being able to integrate with other marketing tools makes it easy to track leads and conversions.
Our experience
We used the Advanced Online Visual Editor to create a quiz for our website visitors. We found it relatively easy to use, although we had difficulty aligning questions horizontally on the page. We solved this problem by using the “inline” option in the editor.
3. Responsive A/B testing platform
Allows marketers to create relevant experiences using an advanced online visual editor.
What this is
The responsive A/B testing platform is a tool that helps marketers test different versions of webpages or apps to see which version performs better. This is done by showing each page version to a different group of users and then measuring how those users interact with the page.
Why this matters
This feature is essential because it allows companies to improve their Account-Based Web and Content Experiences Software by constantly trying out new versions of their pages and seeing which ones work better. This process can be used to improve conversion rates, click-through rates, and other measures of success.
Our experience
We have used this feature to test different landing pages for our website. We found it challenging to understand some of the statistics at first, but ion’s customer service was able to help us interpret the data we were seeing.
Pros and cons of Ion
Pros
- User-friendly visual editor
- No need for coding skills
- Ability to quickly create custom landing pages
- Excellent customer support
- Flexible and powerful tool
Cons
- It Can be difficult to understand some of the statistics
- The platform can be pricey if you don’t use all the features
- Extensive training is needed to utilize the tool fully
Ion Pricing
Ion offers a free trial, and you must get a pricing quote.
Conclusion
Ion ranks #5 on our list because it offers a responsive A/B testing platform and an advanced online visual editor. Additionally, the company has responsive customer service that can help with any issues.
Final Words
Get an edge on your competition with our software for account-based web and content experiences. Our platform helps you deliver personalized, targeted experiences to your best customers, allowing them to interact and engage with your brand on a deeper level.
Stay updated with the latest trends and new releases in the industry by staying connected with us, through Twitter and LinkedIn. We are here to help you grow your business and stay ahead in the game.
