Account-based advertising (ABA) is an approach to reaching the right audience with the right message, at scale. It is a highly targeted form of advertising that allows you to target specific accounts, rather than targeting individuals.
For companies who are looking for account-based advertising campaigns, having the right software can make all the difference.
In this article, we’re going to look at 6 of the best account-based advertising software solutions on the market today. From targeting capabilities to AI-powered optimization and reporting, these ABA software solutions will help you maximize your ROI and reach your desired audience precisely.
Find the best account-based advertising software for your business by comparing the top 6 options. Get comprehensive reviews, pricing, features, and more to help make an informed decision.
#1: Demandbase ABM/ABX Cloud
Demandbase ABM/ABX Cloud is a software tool that allows you to target specific accounts with your advertising. You can use this to reach decision-makers at companies that are in your target market, and you can customize your ads for each account.
What sets Demandbase apart from other similar tools is its focus on sales. Many details are more pertinent to marketers than salespeople—few contacts with particular individuals. Individual accounts make up the remaining. Additionally, the triggers feature allows you to automate your marketing and sales processes so that you can focus on other tasks.
Top Demandbase ABM/ABX Cloud Features
1. Account-Based Advertising
What this is
Account-based advertising is a feature that allows you to target specific accounts with your advertising. You can use this to reach decision-makers at companies that are in your target market, and you can customize your ads for each account.
Why this matters
This is important because it allows you to focus your advertising budget on the companies that are most likely to convert, and it helps you craft messages that will resonate with each account.
Our experience
We used this feature to target specific accounts with our advertising, and we found it to be very effective. We had some difficulty targeting small businesses, but we solved this by using a tool like Terminus.
2. Trigger
What this is
Triggers are a set of actions that get carried out automatically when certain conditions are met. For example, you can create a trigger that will send an email to a sales representative whenever a potential customer views your pricing page.
Why this matters
Triggers allow you to automate your marketing and sales processes so that you can focus on other tasks. Additionally, triggers can help you nurture potential customers and keep them engaged with your company.
Our experience
We used the triggers feature to automatically send emails to sales representatives when potential customers viewed our pricing page. This helped us save time by not having to manually contact each sales representative individually. However, we did have some difficulty setting up the trigger because we were not familiar with the process. Luckily, Demandbase’s customer support team was able to walk us through the steps and help us get it set up correctly.”
3. Account-Based Event Tracking
What this is
“Account-Based Event Tracking” is a feature that allows you to see exactly when and what your prospective customers view. This information enhances the efficacy of any outreach message you offer them.
Why this matters
If you take the time to learn about someone, you may be more attentive to their emotions and requirements. When there is a lot of chatter on a particular topic, it is time to focus on that aspect of the website and that group inside the organization. You might assume the identity of your target account to do their business and pursue their interests.
Our experience
We used this feature by setting up triggers for specific events that we wanted to track. This allowed us to see when those events occurred and follow up accordingly. One difficulty we had was determining which events were most important to track. We solved this by prioritizing our goals and tracking accordingly.
Pros and cons of Demandbase ABM/ABX Cloud
Pros
- Segment target accounts by firmographics, technographic, and intent data
- Easily create personalized ads for each account
- Automate marketing and sales processes with triggers
- Understand what prospective customers are interested in
- Increase advertising budget ROI
Cons
- May be difficult to target small businesses
- Takes time to learn how to use all the features
- Can be expensive
Demandbase ABM/ABX Cloud Pricing
$3,000/month. This price is expensive compared to other options in the market for a tool that does Account-Based Advertising Software. They do have a free trial, but you have to get a quote for pricing.
Conclusion
ABM by Infer”, “Account-based Marketing by Terminus”, and “LeanData’s ABM Platform”, Demandbase is the most expensive option. However, it does offer more features than its competitors. Additionally, we found that the customer support team was very helpful when we had questions about using the tool.
#2: 6sense Revenue AI
6sense Revenue AI is a software tool that provides account-based advertising and marketing solutions. The tool uses data from a variety of sources to identify companies that are in-market for your product or service and then provides tools for targeting them with ads and other outreach efforts.
Additionally, the platform provides conversion tracking and click-through data so you can measure the effectiveness of your campaigns.
Top 6sense Revenue AI Features
1. In-Market Insights
What this is
The “In-Market Insights” feature allows you to see which companies are in the market for your product or service, so you can target them with your marketing and sales efforts.
Why this matters
If you know which companies are in the market for your product or service, you can focus your marketing and sales efforts on those companies, and be more likely to win their business. This is especially useful if you’re doing account-based advertising because you can target ads specifically to those companies.
Our experience
We used this feature to create a list of companies that were in the market for our product, and then we targeted those companies with our marketing and sales efforts. We found it to be very effective in helping us win new business.
2. The 6sense ABX platform
What this is
The 6sense ABX platform is a tool that allows companies to target their advertising and outreach efforts at specific accounts that are likely to be in-market for their products or services. The platform uses data from a variety of sources to identify these accounts and then provides tools for targeting them with ads and other outreach efforts.
Why this matters
This feature is important for companies because it allows them to focus their limited resources on the accounts that are most likely to convert, rather than wasting time and money on account
3. The 6sense DSP
What this is
The 6sense DSP is a display advertising platform that allows you to target your ads to specific companies based on their online behavior.
Why this matters
This feature is useful for companies that want to do account-based advertising because it allows you to target your ads specifically to the companies that are in-market for your products or services. Additionally, this feature provides conversion tracking and click-through data so you can measure the effectiveness of your campaigns.
Our experience
We used the 6sense DSP to run an account-based advertising campaign targeting companies in our market segment. We found the platform easy to use and were able to target our ads specifically to the companies we wanted to reach. Additionally, the platform provided detailed conversion data so we could measure the effectiveness of our campaign.
Pros and cons of 6sense Revenue AI
Pros
- In-market insights allow you to target companies that are already interested in your product.
- The 6sense ABX platform allows you to focus your advertising and outreach efforts on specific accounts that are likely to convert.
- The 6sense DSP provides detailed conversion data so you can measure the effectiveness of your campaigns.
- The platform is easy to use and integrates seamlessly with your CRM.
- The customer service is excellent.
Cons
- The platform can be expensive.
- Getting data out of the platform can be difficult.
- It can be hard to find the information you need on the platform.
6sense Revenue AI Pricing
We paid $3,000 for 6sense Revenue AI. This price is expensive in the market for a tool that does Account-Based Advertising Software. They have a free trial, but you have to get a quote for pricing.
Conclusion
6sense Revenue AI ranks #2 on our list because it is a software tool that provides account-based advertising and marketing solutions. The tool uses data from a variety of sources to identify companies that are in-market for your product or service and then provides tools for targeting them with ads and other outreach efforts.
Additionally, the platform provides conversion tracking and click-through data so you can measure the effectiveness of your campaigns.
#3: Terminus ABM Platform
Terminus ABM Platform is a software tool that we used for our account-based advertising. It has unique features like segmentation and dynamic success which allows users to track the performance of their account-based advertising campaigns in real time.
Additionally, ad targeting ensures that companies are only spending money on ads that will reach their ideal customers.
Top Terminus ABM Platform Features
1. Segmentation
What this is
Segmentation is the ability to target specific accounts and contacts with ads, based on a variety of criteria. This allows companies to be very precise in their targeting, ensuring that they are reaching the right people with the right message.
Why this matters
Segmentation is essential for account-based advertising, as it allows companies to laser-focus their efforts on the accounts that matter most to them. By segmenting their audience, companies can ensure that they are not wasting time and money on ads that will never be seen by their target customers.
Our experience
We have found Terminus ABM Platform’s segmentation feature to be extremely helpful in our work. It has allowed us to target specific accounts and contacts with precision, ensuring that we are reaching the right people with the right message.
The only difficulty we have had is trying to decide which criteria to use for our segments – there are so many options! However, this is more of a strategic issue than a technical one, and we have been able to work through it with the help of our account manager.
2. Dynamic Success
What this is
“Dynamic Success” is a feature that allows users to track the performance of their account-based advertising campaigns in real time. This feature also provides insights into which accounts are most engaged with the ads so that companies can make more informed decisions about where to allocate their resources.
Why this matters
Real-time performance tracking is essential for any company that wants to be successful with account-based advertising. Without this data, it would be difficult to know which accounts are responding well to the ads and which ones are not.
With this information, companies can make adjustments to their campaigns on the fly and ensure that they are getting the most out of their investment.
Our experience
We have found “Dynamic Success” to be a very useful feature for our account-based advertising campaigns. It has allowed us to track the performance of our ads in real time and make necessary adjustments to ensure that we are getting the most out of our investment.
The only difficulty we have had with this feature is that it can be challenging to interpret all of the data. However, we have found that the Terminus team is always available to help us understand the data and make informed decisions about our campaigns.
3. Ad Targeting
What this is
Ad targeting is a tool that allows you to target specific accounts with your advertising. You can segment by account rules or through a CSV list which ensures that you are reaching exactly who you want. The data is easy to slice and dice and has been helpful in proving value to stakeholders and executives.
Why this matters
This feature is important because it allows companies to be very precise with their advertising spend, ensuring that they are only spending money on ads that will reach their ideal customers. Additionally, the ability to track engagement data for each account makes it easy to see what kind of return on investment (ROI) you are getting from your ad spend.
Our experience
We have found this feature to be very helpful in our work. It allows us to be very precise with our ad spend and track the ROI of our campaigns easily. One difficulty we had was understanding all of the different options for targeting (e.g., account rules vs CSV lists).
However, we were able to overcome this by working with our account manager, who was very responsive and helpful.
Pros and cons of Terminus ABM Platform
Pros
- Precise account and contact targeting
- Real-time performance tracking
- Insightful data analysis
- Flexible ad spend budgeting
- Excellent customer support
Cons
- Complex data analysis
- High cost per click
- Lack of global targeting options
Terminus ABM Platform Pricing
$3,000/month for Terminus ABM Platform. We think that price is expensive in the market for a tool that does Account-Based Advertising Software.
Conclusion
Terminus ABM Platform ranks #3 on our list because it is a tool that we used for our account-based advertising. It has unique features like segmentation and dynamic success which allows users to track the performance of their account-based advertising campaigns in real time. Additionally, ad targeting ensures that companies are only spending money on ads that will reach their ideal customers.
#4: RollWorks Account-Based Platform
RollWorks Account-Based Platform is a software tool that allows users to track the progress of leads through their interactions with an account-based advertising campaign. This feature allows users to see which stage each lead is at in their journey, and also provides insight into how they got there.
Additionally, retargeting is a feature of RollWorks that allows you to target ads to specific users who have already shown interest in your product or service – this can be done by placing a piece of code on your website that will track visitors and then showing them targeted ads as they browse the internet.
Top RollWorks Account-Based Platform Features
1. Conversion Tracking
What this is
Conversion tracking is a feature that allows you to track what happens after someone clicks on your ad. You can see how many people clicked on your ad, and how many of those people went on to convert (take the desired action). This helps you measure your ad’s effectiveness and improve your campaigns over time.
Why this matters
conversion tracking is essential for any company that wants to do effective account-based advertising. Without it, you will not be able to tell which ads are working and which ones are not. Additionally, conversion tracking data can help you optimize your campaigns for better results in the future.
Our experience
we have found conversion tracking to be an extremely helpful tool in our work with the RollWorks Account-Based Platform. It has allowed us to see which ads are performing well and which ones need improvement. We have also used it to troubleshoot problems with our campaigns, such as low click-through rates or high bounce rates.
2. Journey Stages
What this is
Journey stages are a way to track the progress of leads through their interactions with an account-based advertising campaign. This feature allows users to see which stage each lead is at in their journey, and also provides insight into how they got there.
Why this matters
Knowing where each lead is in their journey helps companies better understand what kind of content or offer will be most effective in moving them further down the funnel. It also helps sales and marketing teams align on which leads are ready to be passed off, and when.
Our experience
We have found journey stages to be incredibly helpful in understanding our leads’ needs and interests. However, we have sometimes found it difficult to get all of our team members on board with using this feature consistently. To solve this problem, we created a simple guide that outlines how journey stages work and why they’re important. We also hold regular training sessions so that everyone understands how to use this tool effectively.
3. Retargeting
What this is
Retargeting is a feature that allows you to target ads to specific users who have already shown interest in your product or service. This can be done by placing a piece of code on your website that will track visitors and then showing them targeted ads as they browse the internet.
Why this matters
Retargeting is important because it allows you to reach people who are already interested in what you have to offer. By targeting these ads specifically to them, you can increase the chances that they will take action such as visiting your website or making a purchase. Additionally, retargeting can help keep your brand top-of-mind for potential customers.
Our experience
We used retargeting to target potential customers who had visited our website but had not taken any further action. We found that this was an effective way to increase web traffic and conversions. However, we did encounter some difficulty with setting up the tracking code on our website. Fortunately, our account representative was able to provide us with guidance on how to do this correctly.
Pros and cons of using the RollWorks Account-Based Platform
Pros
- User-friendly interface
- Advanced features for targeting and reporting
- Integrates well with HubSpot
- Excellent customer service and support
- Powerful account insights
Cons
- Can be difficult to set up campaigns
- Tracking code can be tricky to install
- Limited geographical reporting
RollWorks Account-Based Platform Pricing
$3,000 per month.
This price is expensive in the market for a tool that does Account-Based Advertising Software. RollWorks does have a free trial, but you have to get a quote for pricing.
Conclusion
RollWorks is more expensive. However, it does offer some unique features like journey stages and retargeting that may justify the cost for some companies. Additionally, the free trial allows you to test out the platform before commitment.
#5: Metadata.io
Metadata.io is a software tool that allows companies to target specific accounts with advertising campaigns by building audiences based on job titles, company sizes, locations, and other criteria.
Additionally, Metadata.io’s Account-Based Advertising Software provides businesses with the ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads from one central location while also getting valuable insights into which channels are performing best so they can optimize their ad spend accordingly.
Top Metadata.io Features
1. The Metadata Stack
What this is
The “Metadata stack” is a set of software tools that work together to help you do account-based advertising. The stack includes a tool for building audiences, a tool for managing campaigns, and a reporting tool.
Why this matters
The Metadata stack makes it easy to launch and manage account-based advertising campaigns. It also provides visibility into the performance of your campaigns so you can optimize them for better results.
Our experience
We used the Metadata stack to launch and manage our account-based advertising campaign. We found it very easy to use and it helped us get great results from our campaign.
2. Account-Based Advertising Software
What this is
Metadata.io’s Account-Based Advertising Software is a tool that allows companies to target specific accounts with their advertising campaigns. This is done by creating “audiences” of potential customers based on criteria such as job title, company size, location, and so on.
Once these audiences have been created, they can be targeted with ads across multiple channels including LinkedIn, Facebook, and Google Ads.
Why this matters
The ability to target specific accounts with advertising campaigns is critical for any company that wants to do account-based marketing (ABM). By targeting the right people at the right companies, ABM allows companies to focus their marketing efforts where they will be most effective. This in turn leads to more efficient use of marketing budgets and improved ROI.
Our experience
We used Metadata’s Account-Based Advertising Software to launch an ABM campaign for one of our clients. The process was fairly straightforward and we were able to create audiences quickly using the various criteria options available. The biggest challenge we faced was targeting the right accounts.
We solved this problem by working closely with our clients to identify their ideal customer profile and then using that information to create targeted audiences.
3. Ability to launch campaigns
What this is
The Metadata.io platform enables users to create and manage advertising campaigns for multiple social media platforms from one central location. This feature saves businesses time and energy by eliminating the need to log in to each individual social media site to create or adjust a campaign.
Additionally, it provides users with valuable insights into which channels are performing best so that they can optimize their ad spending accordingly.
Why this matters
Having all of your company’s eggs in one basket can be dangerous- if something happens to that basket, you’re out of luck. By spreading your ad budget across multiple channels, you mitigate the risk of putting all your marketing efforts (and money) into one platform that could disappear overnight.
Additionally, being able to see how each channel is performing side-by-side makes it easy to identify which ones are driving results and adjust your strategy accordingly.
Our experience
We have used Metadata extensively for managing our own paid social campaigns as well as those of our clients. Being able to see all of the campaigns in one place and track their progress has been invaluable.
The platform is easy to use and provides a lot of helpful insights, but we have occasionally run into difficulties when trying to create more complex campaigns. In those cases, we’ve always been able to reach out to customer support for help.
Pros and cons of using Metadata.io
Pros
- An easy-to-use platform that enables users to manage advertising campaigns for multiple social media platforms from one central location.
- Provides valuable insights into which channels are performing best so companies can optimize their ad spend accordingly.
- Integrates with SFDC, Hubspot, G2, and other software tools to make it easy for businesses to track results and leads.
- Automated testing capabilities help businesses improve the performance of their campaigns over time.
- Customer support is responsive and helpful.
Cons
- Can be expensive for companies on a tight budget.
- May require some training to use all of the features effectively.
- Does not guarantee results.
Metadata.io Pricing
$53,400.00 for Metadata.io. In the market for a tool that does Account-Based Advertising Software, this price is considered expensive. Metadata.io offers a free trial; however, pricing quotes are required to unlock the full features of the software.
Conclusion
Metadata.io’s price is on the high end. However, it offers a lot of features that the other platforms don’t have- like the ability to launch campaigns across multiple channels from one central location and track which channels are performing best.
Additionally, Metadata has superb customer support which can be very helpful when trying to create complex campaigns. Overall, we believe that the platform is worth the price for companies serious about doing account-based marketing.
#6: Triblio ABM Platform
Triblio ABM Platform is a software tool that helps you to identify potential customers and craft personalized ads for them. It also allows you to track the performance of your ad campaigns and measure their impact on your sales pipeline.
The TriblioABM Platform has several unique features, including the Bombora Integration, which gives you access to account-based advertising data, and the Google Plugin, which allows you to integrate with your company’s Google Analytics data. Additionally, the Smart Pages feature allows you to target specific accounts with customized ads.
Top Triblio ABM Platform Features
1. The Bombora Integration
What this is
The Bombora Integration is a feature that allows the Triblio ABM Platform to connect with Bombora, in order to access account-based advertising data. This data helps Triblio ABM Platform identify the best target market for its clients.
Why this matters
TheBombora Integration is important because it gives companies using the Triblio ABM Platform the ability to reach out to a wider market of potential customers than they would have otherwise had access to. Additionally, this feature makes it easier for companies to identify their ideal target market.
Our experience
We used the Bombora Integration when we were first setting up our account with the Triblio ABM Platform. We found it relatively easy to use and it helped us quickly identify our ideal target market. The only difficulty we had was that the data can be overwhelming, but Triblio ABM Platform’s customer support team helped us learn how to filter the data so that it was more manageable.
2. The Google Plugin
What this is
The “Google Plugin” is a tool that allows the Triblio ABM Platform to integrate with your company’s Google Analytics data, in order to provide more insights into how visitors are interacting with your website.
Why this matters
This feature is important because it gives you visibility into which accounts are visiting your website, what pages they’re spending the most time on, and what kind of interactions they’re having with your site. This information can be used to inform your account-based marketing strategy and help you prioritize which accounts to target.
Our experience
We have found the “Google Plugin” to be a valuable tool for understanding which accounts are interested in our product and engaging with our brand. It has helped us direct our marketing efforts and sales team follow-ups more effectively. The only difficulty we’ve had is that the data can sometimes be slow to load, but this hasn’t been a major issue for us.
3. The Smart Pages
What this is
The Triblio ABM Platform has a feature called “Smart Pages.” This is a type of account-based advertising software that allows you to target specific accounts with ads. You can also customize the ad experience for each account so that they see relevant information based on their behavior.
Why this matters
The Smart Pages feature is useful because it allows you to laser-focus your ad budget on the accounts that are most likely to convert. This increases the efficiency of your ad spend and helps you close more deals.
Our experience
We have used the Smart Pages feature to target specific accounts with customized ads. We have found this to be very effective in increasing our webinar attendance and engagement rates.
Pros and cons of using the Triblio ABM Platform
Pros
- The Bombora Integration gives you access to account-based advertising data.
- The Google Plugin allows you to integrate with your company’s Google Analytics data.
- The Smart Pages feature allows you to target specific accounts with customized ads.
- Triblio ABM Platform has a wide range of features that can be tailored to your company’s needs.
- Triblio ABM Platform’s customer support team is responsive and helpful.
Cons
- The data from the Bombora Integration can be overwhelming.
- The Google Plugin can be slow to load.
- Triblio ABM Platform is a relatively new product, so there may still be some bugs
Triblio ABM Platform Pricing
We paid $2,000 for the Triblio ABM Platform. We think this price is expensive in the market for a tool that does Account-Based Advertising Software. They have a free trial, but you have to get a quote for pricing.
Conclusion
Triblio ABM Platform ranks #6 on our list because it provides access to account-based advertising data and allows you to customize the ad experience for each account. Additionally, Triblio ABM Platform’s Google Plugin integration gives you visibility into which accounts are visiting your website and how they’re interacting with your site.
Final Words
In this article, we discussed the top 6 ABA software that digital marketers should consider for their campaigns. We discussed the features of each tool, how they can be used to run profitable campaigns, and other useful information about each one.
Account-Based Advertising (ABA) is a strategic approach to marketing where companies tailor their messages to target specific accounts and their decision-makers. ABA can be a powerful tool for B2B marketers and offers many advantages compared to traditional advertising strategies. To get started with ABA, it’s important to have the right software in place. That is the top 6 Account-Based Advertising software solutions that can help you create targeted campaigns and maximize ROI.
Account-Based Advertising (ABA) is becoming increasingly popular among digital marketers. With ABA, you can target specific accounts with tailored ads, resulting in increased ROI and better engagement. To make the most out of ABA campaigns, you need the right software and tools.
You may choose from those Top 6 lists of ABA tool that you think most suits your company. Stay updated with the latest trends and new releases in the industry by staying connected with us, through Twitter and LinkedIn. We are here to help you grow your business and stay ahead in the game.
